Binance Accelerator Program - Design

Binance is a prominent leader in the global blockchain industry, focusing on the largest cryptocurrency exchange worldwide. With a vast user base across 100+ countries, Binance is recognized for its secure environment, transparent fund processes, speedy trading engine, wide liquidity, and diverse digital asset products. The company delves into various services such as trading, finance, education, research, payments, institutional solutions, and Web3 functionalities to enhance financial accessibility and promote monetary freedom globally.

About Binance Accelerator Program

Binance Accelerator Program is a structured initiative tailored for Early Career Talent seeking firsthand exposure to the thriving Web3 sector. As part of this program, individuals embark on a comprehensive learning journey within Binance, gaining insights into the workings of the premier blockchain ecosystem. Besides regular job tasks, emphasis is placed on networking and skill development, offering valuable connections and transferable competencies to advance one's professional path.

Who May Apply This opportunity is open to current university students and recent graduates.

We are seeking a dynamic Graphic Design talent in the early stages of their career to join the Asia marketing team at Binance. This role presents a unique chance to actively contribute to the creation of impactful design elements for regional and global campaigns spanning digital, social, events, and out-of-home (OOH) channels. Collaborating closely with seasoned designers and marketing experts, you will assist in delivering creative assets, ensuring alignment with branding guidelines and scaling campaigns proficiently.

Key Responsibilities:

• Creative Design Support:

• Transform creative briefs into compelling design assets for both Asia and global campaigns.

• Assist in creating visuals for social media, digital marketing, events, and OOH platforms.

• Collaborate with various team members to contribute to integrated creative campaigns.

• Coordinate with local marketing teams in Greater China and Asia to support regional creative initiatives.

• Contribute innovative ideas to enhance Binance's brand visibility through design.

• Localization & Campaign Assistance:

• Aid in customizing global creative assets for cultural relevance in Asian markets.

• Design and localize materials for paid advertising campaigns.

• Develop engaging digital assets to boost brand awareness and user engagement.

• Monitor campaign performance data for insights to enhance creative outputs.

• Keep abreast of competitive activities, industry trends, and social media innovations.

• Creative Operations & Collaboration:

• Enhance creative workflows alongside design leads and program managers.

• Work with global and regional teams to maintain a uniform brand experience across channels.

• Independently manage tasks to meet deadlines and quality standards.

• Collaborate with external agencies and freelancers on creative projects.

• Foster positive relationships with marketing teams to align on creative strategies.

Requirements:

• Pursuing or possessing a degree or professional qualification in graphic design or a related field.
• Strong inclination for design with practical experience in coursework, personal projects, or internships.
• Proficiency in design tools such as Figma and Adobe Creative Suite; knowledge of 3D software or generative AI tools is advantageous.
• Understanding of the design process from concept development to delivery.
• Creative thinker with a keen eye for visuals and a passion for innovation.
• Ability to work collaboratively in a team setting and take initiative on assignments.
• Familiarity with project management tools like Asana, Microsoft Office, and Google Workspace is beneficial.
• Interest in the crypto industry or similar fast-paced sectors is a plus.
• Bilingual in English and Mandarin for effective coordination with overseas stakeholders.

Binance offers a platform to shape the future in the blockchain industry, collaborating with a diverse team in a user-centric environment with ample room for growth. Employees at Binance engage in challenging projects with autonomy in a progressive setting, all while benefitting from competitive compensation, comprehensive company benefits, and a flexible work-from-home arrangement tailored to business needs. The company values diversity and remains committed to being an equal opportunity employer.