Business Insight Lead (User Growth)
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Binance is a prominent global blockchain organization that operates the largest cryptocurrency exchange worldwide by trading volume and user base. Trusted by over 300 million individuals across 100+ countries, we are recognized for our top-notch security measures, transparent user fund policies, rapid trading engine, extensive liquidity, and a comprehensive range of digital asset products. Our services span trading, finance, education, research, payments, institutional solutions, Web3 functionalities, and more. Through digital assets and blockchain technology, we are dedicated to constructing a global financial ecosystem that promotes financial freedom and enhances financial inclusivity on a global scale.
Requirements:
- Develop user growth and marketing strategies based on our existing global network
- Conduct detailed analysis of full-funnel user journeys from acquisition to retention
- Drive multi-channel user acquisition through various means such as KOLs, Paid Ads, SEO, referrals, social platforms, etc.
- Establish and monitor key metrics including CAC, LTV, retention rates, conversion rates, and viral coefficient
- Implement rapid A/B testing, refine growth models, and enhance user quality
- Customize strategies for different local markets based on comprehensive user insights
- Collaborate across departments to implement and execute growth strategies effectively
- Minimum 8 years of experience in user growth, performance, or digital marketing
- Experience in global markets such as MENA, LATAM, SEA, Africa, etc.
- Strong analytical skills with a good understanding of growth tools and KPIs
- Background in Internet, Web3, or fintech industries preferred
- Fluency in English and Mandarin to facilitate communication with international partners; additional languages are advantageous.
- Adaptive, entrepreneurial, and proactive mindset
Responsibilities:
- Shape the future with a leading blockchain ecosystem
- Work alongside talented professionals in a user-focused global setting with a flat organizational structure
- Engage in dynamic projects independently within an innovative environment
- Thrive in a performance-oriented workplace with abundant opportunities for career advancement and continuous learning
- Competitive salary and comprehensive company benefits
- Work-from-home option available, dependent on business team requirements
Binance staunchly upholds equal opportunity employment practices, recognizing that diversity is vital to our achievements. By submitting an application, you acknowledge that you have reviewed and agreed to our Candidate Privacy Notice. We incorporate AI tools in various steps of the hiring process to assist our recruitment team efficiently while emphasizing human judgment in the final hiring decisions. For more details on data processing, feel free to reach out to us.
