Content Manager
About the Company
An esteemed company in the field of blockchain security, CertiK has established itself as a pioneering force in the industry. With a track record of working with a multitude of Enterprise clients, securing substantial digital assets, and detecting numerous vulnerabilities in blockchain code, CertiK is a trusted leader. Noteworthy clients include distinguished projects like Aave, Polygon, Yearn, and Chiliz.
CertiK has secured investments from several prominent entities like Insight Partners, Sequoia, Tiger Global, and Goldman Sachs.
About the Role
The Content Marketing Manager position at CertiK plays a pivotal role in enhancing the company's online presence, engaging the target audience, and boosting product awareness. Responsibilities entail crafting compelling technical content, developing creative materials, and ensuring consistent and impactful messaging across various platforms.
This role involves closely collaborating with the marketing team and other departments to design and implement a content strategy aimed at achieving tangible success. The Content Marketing Manager will create engaging narratives that guide prospects from initial awareness to sustained interest.
Ownership of devising and delivering content initiatives lies with this role. Working closely with key stakeholders, the Content Marketing Manager is instrumental in developing robust content marketing strategies for CertiK's range of products.
Job Responsibilities
- Develop diverse content across social media platforms to drive engagement, including educational articles, technical posts, videos, infographics, thought leadership pieces, and persuasive website copy.
- Stay informed about Web3 advancements, social media trends, and industry best practices to ensure effective social strategies.
- Manage the company's presence on various social media platforms, engage with the community, and respond to feedback.
- Collaborate with the Marketing team to strategize and execute a content marketing plan for delivering high-quality content consistently.
- Create and manage various content formats for integrated marketing campaigns, such as blogs, podcasts, videos, emails, white papers, etc.
- Optimize content for search engines and AI discoverability based on target keywords.
- Produce editorial emails, newsletters, and press releases while actively participating in industry conversations.
- Monitor and analyze content performance metrics to identify opportunities for improvement.
- Evaluate new tools and platforms to enhance content creation and streamline processes.
Qualifications
- Minimum 4 years of experience in social copywriting, brand content creation, or technical writing, with a preference for experience in blockchain or crypto.
- Bachelor's degree or equivalent practical experience.
- Proficiency in web3, blockchain technology, cryptocurrency ecosystem, and strong knowledge of various social media platforms, particularly Twitter.
- Excellent communication, organizational, and time management skills.
- Proven ability to thrive in high-pressure environments with acute attention to detail.
- Demonstrated editorial, communication, and project management skills.
- Collaborative spirit with a penchant for innovation and improvement.
- Strong analytical capabilities and a keen eye for detail.
- Self-motivated with a drive for continuous learning and growth.
The annual salary range for this position at CertiK is $100,000 - $125,000. CertiK offers a comprehensive benefits package, including medical, vision, dental insurance, 401(k) matching, life insurance, flexible paid time off, and additional perks for full-time employees. As an equal opportunity employer, CertiK encourages diversity and prohibits discrimination based on various factors in accordance with local and federal laws.