Content Marketer

The team at Uniswap Labs is dedicated to enabling value discovery and exchange through innovative products. They aim to foster transparent, equitable, and global markets in the evolving digital economy.

Their suite of products, including the Uniswap Interface, Uniswap Mobile App, and Uniswap Extension, are fueled by the Uniswap Protocol - the most extensive onchain marketplace across multiple chains.

At Uniswap, you will be part of a transformative team that is reshaping value circulation on the internet.

They are seeking a meticulous and inventive Content Marketer to join their team.

The Content Marketer will play a crucial role in devising and implementing content strategies to enhance engagement, foster growth, and support broader marketing objectives. Responsibilities will encompass creating, managing, and optimizing various content across diverse channels and mediums, such as blogs, educational resources, and product landing pages.

The ideal candidate will excel in simplifying intricate concepts, focusing on user-centric content, and laying a strong emphasis on the "why" behind the messaging. Additionally, they will serve as a custodian of the Uniswap brand throughout the organization, handling copy requests and various content requirements.

With Uniswap expanding its user base, they are looking for someone to help upscale how and where the brand communicates its narrative to new audiences.

Responsibilities:

Content Strategy:

• Assist the content team in formulating and executing strategies to reach and engage with new audiences through organic channels.
• Collaborate with the Content Lead in designing campaigns to connect with fresh audiences beyond existing crypto users.

Content Execution:

• Conceptualize and craft high-quality, engaging content for different platforms like blogs, videos, case studies, etc.
• Work in tandem with designers and creatives to produce multimedia content and collaborate on content briefs and storyboards.
• Coordinate with growth and marketing teams on crafting content for campaigns and landing pages to enhance product recognition and adoption.
• Create educational content that simplifies complex notions and emphasizes user benefits to showcase Uniswap's superior user experiences.
• Stay informed on Uniswap products, conduct competitive analysis, and collaborate with the research team to ensure the relevance and accuracy of published content for the audience.

Copywriting:

• Draft content to aid users in understanding Uniswap products, such as product launch blog posts and in-app notifications.
• Learn and embody the Uniswap voice through user-centric and straightforward copy that reflects Uniswap's values and positioning.
• Exhibit versatility in crafting various types of copy, including paid ads, blog content, and unique projects to engage with users.

Requirements:

• Minimum of 3 years of experience in content marketing.
• Demonstrated strong writing skills.
• Detail-oriented and dedicated team player.
• Proficient in time management and prioritization, with a proven track record of meeting deliverables.
• Previous experience collaborating with agencies for brand content creation.
• Enthusiasm for attracting new audiences to the platform.

Nice to Haves:

• Exposure to international markets or involvement in content internationalization efforts.
• Deep understanding of the cryptocurrency ecosystem.
• Experience developing educational content across different mediums like written content and videos.

Uniswap Labs provides a minimum full-time salary of $121,000-$135,000, with additional compensation elements for Full-Time employees, including equity, tokens, and various benefits based on eligibility and position type.

It is an Equal Opportunity Employer committed to diversity in the workforce, providing employment opportunities without discrimination based on various factors, and participating in E-Verify.