Content Marketing Lead
We are SwissBorg, a financial technology company based in Switzerland, with offices in Lausanne, Lisbon, Tallinn, and London.
Our main product, the SwissBorg app, serves over 730,000 verified users by providing optimal pricing and liquidity for 16 fiat currencies and 45+ cryptocurrencies. Additionally, users can earn passive income through our Smart Yield account. The community is rapidly expanding, with over $600 million in crypto assets held in the app, a weekly trading volume exceeding 250 million, and more than 33,000 Premium users.
Our mission is to democratize wealth management through user-friendly products that empower individuals to manage their crypto assets effortlessly. SwissBorg aims to offer the best tools for learning about digital currencies and managing wealth, regardless of your location or portfolio size.
If you are someone who enjoys shaping content strategy and aims to enhance our brand's presence in the competitive crypto market, this role could be perfect for you.
Key Responsibilities:
- Creative Strategy and Ideation: Contribute to developing and executing our content marketing strategy by generating innovative ideas that reflect our brand's vision, mission, and values.
- Trend Analysis and Industry Insight: Stay updated on new trends in content marketing, audience preferences, and industry dynamics to ensure our content remains engaging and relevant.
- Content Creation and Execution: Collaborate with internal teams to bring creative concepts to fruition, ensuring content is cohesive with our brand identity.
- Brand Positioning and Messaging: Refine our brand messaging to effectively position SwissBorg in the market, highlighting our unique value proposition.
- Community Engagement and Growth: Cultivate an engaged community by creating interactive content that encourages participation and feedback.
- Strategic Innovation and Market Differentiation: Drive our brand's evolution through innovative storytelling, marketing initiatives, and market engagement strategies to stand out in the crypto realm.
Desired Skills and Experience:
- Experience and Skills: Demonstrated experience in content marketing, particularly within fintech or cryptocurrency sectors, showcasing creativity and strategic planning.
- Leadership and Collaboration: Proven ability to inspire teams and collaborate across departments to realize content and brand vision.
- Communication: Exceptional communication and interpersonal skills suitable for diverse audiences and stakeholders.
- Adaptability: Strong adaptability and resilience to navigate the fast-paced industry while maintaining focus on strategic objectives.
If you have the passion to lead impactful content marketing strategies and spur growth, we welcome you to apply, even if you don't meet all requirements.
Why Apply:
- The autonomy to shape your dream company
- Learn from diverse industry experts
- Merit-based BORG bonus system
- Flexible work hours
- Generous vacation days and local holiday benefits
- Provided MacBook and cutting-edge tech tools
- Attend annual team retreats
- Continuous learning and development opportunities
SwissBorg celebrates diversity and welcomes different perspectives and backgrounds to drive innovation. We believe inclusive teams produce superior products and ideas. We encourage applications from all individuals.
Please inform us of any accommodations needed to ensure your comfort throughout the recruitment process. Be sure to follow our blog for the latest updates and visit our Careers Page, LinkedIn, and Twitter for ongoing company news.
