Content Strategist
Overview
Our client, an innovative e-commerce company in the fashion sector, is on a growth trajectory, expanding into multiple markets such as Hong Kong, China, Singapore, and Vietnam. They are in need of a meticulous Content Strategist to conceptualize and craft content for various platforms, including the company website, blogs, paid media, and social media channels.
As the Content Strategist, your primary responsibility will involve formulating and executing a holistic content strategy that resonates with the brand identity, target audience, and overall business goals. This role demands a blend of creative flair and analytical competence, requiring you to not only develop engaging content but also gauge its efficacy in achieving business objectives.
Responsibilities
- Collaborate with diverse internal teams to address business requirements and develop effective communication solutions.
- Devising a unified strategy across all channels to enhance brand visibility.
- Crafting compelling advertising content to drive business objectives.
- Creating engaging content across all platforms to convey unique narratives effectively.
- Monitoring market trends and competitor activities to inform the content strategy.
- Strategizing content initiatives to attract new customers and maximize return on investment.
- Evaluating content performance through key metrics in conjunction with the analytics team.
- Engaging in collaborative content projects with internal teams and external partners.
- Managing ad-hoc projects to support content-related tasks.
- Conducting audits to ensure consistency in user experience across channels, including assisting with vocabulary, taxonomies, and style guidelines.
Requirements
- A Bachelor's degree with a minimum of five years of experience in marketing or copywriting.
- Proficiency in content writing and social media management.
- Fluency in both written and spoken English and Chinese.
- Positive attitude with the ability to work autonomously and in a team environment.
- Detail-oriented, self-driven, and adept at independent work.
- Strong time management and task coordination capabilities.