Creative Design Lead

Job Overview

Immutable is a renowned global tech company that pioneers a leading gaming platform on Ethereum. The company is dedicated to revolutionizing the gaming industry by transforming how games are played and discovered. Established in 2018, Immutable has swiftly become one of Australia's fastest-growing companies, achieving unicorn status with a valuation ofAUD $3.5 billion after securing over AUD $300M in funding.

Presently, the Immutable Group includes the Immutable Platform, which is the premier platform for building Ethereum games, propelling successful titles like RavenQuest and Immortal Rising 2. Additionally, Immutable Games stands as a global leader in web3 game development and publishing, fostering popular games like Gods Unchained and Guild of Guardians. Immutable is poised for remarkable global expansion, aiming to be the fastest-growing gaming chain in 2024 with 250+ signed games, exceeding all previous annual figures combined.

**Role **

Web3 technology is reshaping the player experience in gaming, and we seek a visionary Creative Lead to drive this transformation. As the Creative Lead, you will be tasked with defining and safeguarding Immutable's visual and emotional essence across all facets of the Immutable ecosystem. Your primary objective will be to ensure that every product not only functions seamlessly but also embodies the unmistakable essence of Immutable. More than just upholding design excellence, your role entails crafting a unified, inspiring brand universe that imbues magic into every interaction.

Your mission will encompass harmonizing all design touchpoints—ranging from product interfaces to brand campaigns and social engagement—into a unified narrative that propels Immutable’s adoption by studios and players. It will involve defining and preserving Immutable’s visual and emotional identity, ensuring all products encapsulate the distinctive brand essence while pushing the boundaries of web3 gaming design.

You will orchestrate the entire brand experience, from envisioning the product to implementing scalable systems. Collaboration with product, growth, and design teams is pivotal for pushing the boundaries of what web3 gaming can offer in terms of aesthetics and user experience. Ultimately, your contributions will elevate Immutable as a trailblazer in game design and brand articulation—melding emotional storytelling, cutting-edge interaction approaches, and futuristic visuals to architect the future of gaming.

Key Responsibilities:

• Define and safeguard Immutable’s comprehensive brand universe, encompassing illustrations, imagery, motion, and sound across all products and interfaces.
• Develop Brand and Design Systems in collaboration with the product vision, ensuring consistent on-brand UI patterns at scale.
• Advance studio assets using AI integration to transform artwork seamlessly into immersive experiences.
• Oversee brand and motion systems evolution to deliver emotionally impactful experiences throughout Play Feed, Game-Fi, and beyond.
• Prototype novel interactions such as interactive NFT previews and procedural animation for digital assets.
• Introduce AI-enhanced creative endeavors through tools like Runway to generate sound and motion variants, curating the top-tier outputs into scalable systems.
• Ensure consistent scalability of motion design across products via shared libraries and principles.

Qualifications and Experience Noteworthy Include:

• Minimum of 10 years in design, focusing primarily on consumer products.
• Extensive expertise in motion design and emotional UX, evidenced in a portfolio manifesting exceptional craftsmanship.
• Demonstrated competence in building and scaling brand systems across various digital products and touchpoints.
• Previous experience in a Creative Director role for digital advertising and social campaigns.
• Established expertise in creating end-to-end brand identity systems encompassing sonic, visual, and interactive elements.
• Zeal to drive immersive, next-gen experiences using cutting-edge tools like generative AI or procedural animation.
• Proven track record of collaborating across disparate teams to unify brand, product, growth, and social elements under a cohesive design language.
• Previous experience leading creative teams and mentoring designers while ensuring high standards of execution.
• Proficiency in leveraging generative and AI-assisted tools to enhance creative workflows and expedite iterations.
• Exceptional communication skills and ability to clearly rationalize design decisions founded on user feedback, brand consistency, and data.

Preferred Qualifications:

• Passion for gaming and/or web3 pursuits.

Immutable is committed to maintaining an inclusive, diverse workspace, valuing and incorporating everyone's perspectives and experiences as catalysts for ongoing success. Respecting a 2025 Circle Back Initiative, we pledge response to every applicant's query.

Recruitment agencies: This role has in-house coverage; hence, any unsolicited resumes are unnecessary. Immutable refrains from accepting agency resumes and bears no responsibility for related fees.

Join us in co-creating the future of web3 gaming!