DACH Growth Campaign Manager
Binance is a globally renowned blockchain ecosystem that houses the largest cryptocurrency exchange by trading volume, trusted by over 300 million users spanning 100+ countries. Known for top-tier security, transparent user fund management, rapid trading engine, deep liquidity, and a wide spectrum of digital asset offerings, Binance spans various sectors like trading, finance, education, research, payments, and more. Utilizing digital assets and blockchain, Binance is dedicated to developing an inclusive financial landscape that prioritizes financial freedom and enhances financial accessibility globally.
We have an exciting opportunity for a driven Campaign Manager to join the North Latam marketing team. As a Campaign Manager, you will be instrumental in creating and executing impactful marketing initiatives centered around user acquisition, retention, and referral expansion. By leveraging data insights and growth tactics, you will spearhead Binance’s product adoption and user engagement strategies throughout the region. If you possess a fervor for digital marketing, growth strategies, and the cryptocurrency sphere, this role provides a chance to make a substantial mark in a dynamic and innovative setting.
Responsibilities:
- Develop, implement, and fine-tune marketing campaigns to drive user acquisition, retention, and referral campaigns in line with regional business targets.
- Manage lifecycle marketing campaigns to boost user activation, retention, and lifetime value.
- Deploy strategies grounded in segmentation, personalization, and automated user journeys for optimized results.
- Utilize campaign data and user behavior analysis to make informed decisions and enhance campaign performance.
- Carry out A/B testing and other optimization practices to elevate campaign efficacy.
- Collaborate closely with product, content, and operations teams to ensure streamlined campaign execution and success.
- Report on KPIs and campaign outcomes while suggesting continuous enhancements.
- Stay abreast of digital marketing trends, growth methodologies, and the cryptocurrency landscape.
Requirements:
- Min. 3 years of experience in digital marketing, growth, or campaign management roles.
- Possess an analytical, data-driven approach with expertise in user behavior analysis and retention tactics.
- Established track record in executing lifecycle and acquisition campaigns.
- Proficient in segmentation, automation, A/B testing, and funnel optimization.
- Ability to work both independently and collaboratively with a strong focus on results.
- Proficiency in English and German languages.
- Strong interest in cryptocurrencies, blockchain technology, and fintech.
Join Binance to:
- Contribute to shaping the future within the leading blockchain ecosystem.
- Engage with exceptional talent in a globally oriented organization with a collaborative culture.
- Drive unique, fast-paced initiatives with autonomy in an innovative environment.
- Flourish in a results-oriented work environment offering career growth opportunities and continuous learning.
- Competitive salary and comprehensive company benefits.
- Potential work-from-home arrangement.
Binance advocates for equal employment opportunities, believing in the power of diverse workforces. By applying for a job, you agree to our Candidate Privacy Notice.
Please note, artificial intelligence tools may be used in the hiring process to assist in application review, resume analysis, or response assessment. While these tools support our recruitment team, final decisions are made by humans. For more information on data processing, please get in touch with us.
