Director, Product Marketing

Overview:

Circle is a dynamic financial technology company leading the charge in the emerging realm of digital finance, empowering the seamless global transmission of value as effortlessly as digital data. Our groundbreaking initiatives are poised to revolutionize financial systems, offering potential for enhanced global economic prosperity and inclusivity by enabling swift, cost-effective transactions. Join us in leveraging our innovative infrastructure—such as USDC, a blockchain-based dollar—in assisting businesses, institutions, and developers as they capitalize on the transformative convergence of money and technology.

About Us:

At Circle, we emphasize transparency, consistency, and growth as we extend our footprint into some of the world’s most influential jurisdictions. Driven by core values of Collaboration, Mindfulness, Pursuit of Excellence, and Ethical conduct, our employees unite remotely, channeling collective strength toward team accomplishments. We foster a flexible, diverse work environment encouraging fresh perspectives and a shared sense of ownership.

Key Responsibilities:

Seeking a seasoned Product Marketing leader deeply committed to strategy, customer-centricity, and innovation to enhance our Product Marketing team. You will define the vision and steer the strategy, positioning, and messaging for both existing products and new launches targeted at diverse audiences and use cases relevant to Circle. Your role will involve close collaboration with various teams—the revenue, product management, demand generation, communications, brand, executive leadership, as well as external partners and clients. Ideal candidates should have a wealth of experience within product functions, adept at bridging creative and technical teams. Your contributions will be pivotal in shaping Circle's trajectory through competitive insights, product positioning, go-to-market strategies, and execution of key launches shaping our organizational progress.

Key Responsibilities include:

• Leading a global team of product marketers, fostering growth and mentorship
• Collaborating with cross-functional stakeholders on global product launches, from inception to execution, backed by detailed market validation, strategic messaging, and sales enablement
• Developing data-driven insights for informed product and marketing decisions
• Crafting compelling new narratives to enhance growth and engagement
• Conducting thorough competitive analysis to inform strategic decisions
• Supporting promotional efforts, brand campaigns, and marketing initiatives to drive product uptake

Core Values Embrace:

• Commitment to Stakeholders: Prioritize customers, shareholders, employees, families, and community welfare
• Mindfulness: Foster respect, active listening, and attention to detail
• Excellence Drive: Pursue mission-driven excellence and customer success relentlessly
• Integrity: Value honesty, open communication, and adhere to high moral and ethical standards

Requirements:

• Over 10 years of experience, with a preference for B2B engagements
• Demonstrated leadership experience in B2B product marketing for over 5 years
• Proven track record in propelling innovative technologies to rapid growth
• Proficiency in managing technical conversations and experience in Fintech, Payments, or Blockchain technology is advantageous
• Skilled in team coaching, development, and global team management for optimal outcomes
• Executive influence capabilities and adeptness in driving stakeholder alignment
• Strong analytical, written, and verbal communication skills
• Adaptability in unstructured settings and capacity to bring order to chaos
• Passion for cryptocurrencies with a learning mindset
• Proficiency in Google Suite and Macbook preferred

Additional Information:

This role is open for immediate PERM sponsorship for eligible candidates.

Circle fosters a diverse and inclusive financial future with compensation packages designed based on relevant experience, skills, qualifications, and business requirements. Compensation ranges may vary by location.

Compensation offering: Base Pay Range: $197,500 - $255,000, with an Annual Bonus Target of 20%. Benefits encompass Equity and comprehensive medical, dental, vision, and 401(k) packages. Circle supports flexible holiday and sick leave policy.

Circle is committed to equality and embraces diversity within its workforce, refraining from discrimination based on factors such as race, religion, gender, sexual orientation, etc. Our participation in the E-Verify Program complies with legal requirements in specific locations.