Earn Institutional & Growth Lead
Hong Kong
Full time
Remote
Compensation is not specified
Role
Business Development
Description
Binance is a prominent global blockchain ecosystem recognized for being the force behind the largest cryptocurrency exchange globally in terms of trading volume and users. Trusted by over 300 million individuals across 100+ countries, Binance is known for its exceptional security measures, user fund transparency, high trading engine speed, extensive liquidity, and a diverse range of digital asset products. The offerings provided by Binance encompass trading, finance, education, research, payments, institutional services, Web3 features, and more. By harnessing the capabilities of digital assets and blockchain technology, Binance aims to establish an inclusive financial ecosystem that promotes financial freedom and enhances financial accessibility for individuals worldwide.
Responsibilities:
- Strengthen existing partnerships with Banks, Institutions, Funds, and other entities to encourage their asset allocation into Binance Earn Products.
- Actively identify, assess, and convert potential institutional clients into committed TVL/AUM allocations through various channels like direct outreach, events, referrals, and partnerships.
- Maintain a robust pipeline of qualified institutional leads and convert them into active users by employing strategic outreach and partnership tactics.
- Negotiate commercial terms and agreements with institutional clients and partners while closely collaborating with internal teams to explore new business opportunities and expand the client base.
- Manage and nurture relationships with institutional clients and high-net-worth entities to provide tailored Earn solutions based on their requirements.
- Serve as the main point of contact for institutional Earn growth initiatives and major partners, primarily responsible for enhancing and expanding institutional Earn product features.
- Develop new Institutional-level Earn and wealth management products tailored for Institutional/HNW/VIP clients and drive measurable growth in TVL/AUM and revenue for Binance Earn products.
- Collaborate with cross-functional teams to deliver product enhancements, ensure regulatory compliance, and provide a seamless client experience.
- Lead institutional marketing activities, educational workshops, and webinars to educate clients on Earn products and strategies.
- Stay informed on industry trends, competitor products, and regulatory changes to mitigate risks and capitalize on opportunities.
Requirements:
- Minimum of 5-6 years of experience in Institutional Sales, Growth & Products, with a proven track record in driving key metrics such as AUM, TVL, and revenue.
- Experience in team management and a strong ability to provide direction across various business initiatives.
- In-depth understanding of Earn products and a strong business acumen to handle complex deals and identify industry trends.
- Proficiency in team management, goal setting for BD teams, and results-oriented mindset.
- Effective cross-team communication skills and stakeholder management capabilities.
- Prior experience in Operations, Project, or Product Management at reputable fintech/crypto companies.
- Familiarity with Earn, wealth management, staking, financial products, and the broader crypto/DeFi landscape is advantageous.
- Bachelor’s degree or higher in Business, Finance, Economics, or related fields. Advanced degrees or certifications such as MBA, CFA, or CAIA are a plus.
- Fluency in English and Mandarin to collaborate effectively with overseas partners.
- Based in the Asia time zone, preferably UTC+8 (±2).
Why Binance:
- Contribute to shaping the future with the global leader in blockchain technology.
- Engage with top-tier talent in a global organization focused on user-centric innovation.
- Undertake challenging projects independently in a dynamic and innovative environment.
- Benefit from career growth opportunities, continuous learning, competitive salary, and company perks.
- Flexible work arrangements (subject to the nature of the business team).
Binance upholds principles of equal opportunity employment, recognizing diversity as a key driver of success. By applying for this position, you acknowledge the Candidate Privacy Notice.
Artificial intelligence tools may be deployed in the hiring process for reviewing applications and assessing candidate suitability. These tools support the recruitment team but do not replace human judgment, as final decisions are made by humans.
Skills Required

Binance
Website
Not specified
Company size
Not specified
Location
United States
Description
Not specified