Earn Operations Specialist

Binance is a prominent global blockchain ecosystem known for the largest cryptocurrency exchange worldwide, trusted by millions of users in over 100 countries. The company is acclaimed for its exceptional security, transparency in user funds, high-speed trading engine, deep liquidity, and extensive range of digital-asset products. Binance offers various services including trading, finance, education, research, payments, institutional services, and Web3 features, leveraging digital assets and blockchain technology to create an inclusive financial ecosystem that promotes financial freedom and accessibility globally.

Responsibilities:

• Support the team in daily marketing, business development, growth, and product operations for Simple Earn and Binance Loans.
• Plan and organize campaign schedules to ensure seamless execution from start to finish.
• Explore collaboration opportunities with external partners, Key Opinion Leaders (KOLs), VIPs, local markets, and other channels for marketing purposes.
• Work closely with cross-functional teams to ensure smooth product operations and successful implementation of growth plans.
• Evaluate marketing campaign and product growth performance through data analysis.
• Manage regional amplification, VIP Earn initiatives, protocol partnerships, and growth pipelines.
• Act as the primary contact person with ecosystem protocols and partners for growth initiatives and major partnership deals related to the Earn portfolio.
• Develop marketing and growth strategies regularly to increase Total Value Locked (TVL) and Loan volume for Simple Earn and Binance Loans.
• Assist in resolving issues related to Simple Earn and Binance Loans by coordinating with internal and external stakeholders.
• Support growth initiatives by analyzing local market dynamics, monitoring competitors, and identifying opportunities to strengthen regional presence and maintain competitiveness.
• Ensure flawless execution and accountability across campaigns, growth initiatives, partnerships, and handovers while prioritizing execution discipline and fostering creativity.

Requirements:

• Strong background in DeFi/Crypto/Web3 with a proactive approach to researching industry insights.
• 3-5 years of relevant experience in product growth, marketing, business development, or operations within crypto, DeFi, or related sectors.
• Deep knowledge and passion for crypto, DeFi, and Web3 products, platforms, and ecosystems, with familiarity in the DeFi and Binance ecosystem.
• Proven track record of independently executing campaigns and growth initiatives globally and locally.
• Experience in collaborating with cross-functional large teams and managing partner relationships.
• Exceptional attention to detail and accountability with an openness to feedback and a commitment to continuous improvement.
• Ownership mentality towards tasks and outcomes, emphasizing flawless execution and follow-through backed by consistent actions.
• Ability to work independently, think logically, communicate effectively, and adapt to changing market and business needs in a fast-paced environment.
• Highly organized, capable of working across time zones, managing multiple projects, self-driven, and a quick learner.