Founding Marketing Manager

Status
United States
Full time
Remote
Compensation is not specified
Role
Marketing Manager
Description

We are looking to bring onboard our first full-time marketing team member whose primary focus will be on content marketing. You will collaborate directly with the founders to drive our content strategy.

The role involves working closely with the founders to craft engaging, data-backed content aimed at educating our target audience, establishing our authority within the industry, and generating interest in our services. Collaboration with various teams will be essential to create and distribute content in line with our sales funnel, marketing objectives, and overall company vision.

Key Responsibilities

  • Enhance existing content by identifying opportunities for growth and optimization.
  • Develop a detailed content roadmap in coordination with the founders to support the company's sales and marketing goals, with a focus on educating the audience about EOR services, token grant administration, and compliance issues.
  • Create content that caters to all stages of the buyer's journey, from building awareness to facilitating the decision-making process.
  • Position Toku as a thought leader in the EOR and token grant administration sectors, producing insightful articles, webinars, white papers, and case studies.
  • Generate content addressing industry trends, regulatory shifts, and significant challenges related to token payroll, tax compliance, and token-based compensation models.
  • Collaborate with internal subject matter experts (in payroll, tax, legal) to craft authoritative and thought-provoking content.
  • Utilize data-driven insights to develop content that attracts qualified leads and drives prospects through the sales funnel.
  • Optimize content for SEO to enhance organic search visibility, with a focus on targeted keywords associated with EOR, payroll, token grants, and cryptocurrency-oriented firms.
  • Create high-quality, compelling content spanning blog posts, case studies, white papers, landing pages, email campaigns, and social media content.
  • Design and manage content calendars to ensure consistent and timely content delivery across various platforms.
  • Monitor and provide reports on key content marketing metrics such as traffic, engagement levels, lead conversions, and SEO rankings.

Qualifications

  • 3-5 years of marketing experience within SaaS or FinTech industries.
  • Demonstrated success in B2B product launches and marketing.
  • Strong competency in generating scalable marketing content.
  • Excellent communication skills and ability to thrive in a fast-paced work environment.

Compensation & Benefits

  • Remote-first work culture
  • Flexible work hours
  • Competitive salary and benefits package
  • Equity opportunities
  • Apple laptop included
Skills Required
Avatar
Toku
Company size
Not specified
Location
United States
Description
Not specified
Status

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Growth Manager

Almaty, Kazakhstan
Almaty, Kazakhstan
Full time
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Growth Manager
Why work at Higgsfield AI?
🧩 Higgsfield AI is one of the fastest-growing GenAI startups in the world — top-1 globally by growth, #1 Video AI in the U.S.
Our users already include Elon Musk, Madonna, Snoop Dogg, and Will Smith. In just 8 weeks we shipped 12 releases, reached 11M users and generated over 1.2B social impressions.
We just raised $50M Series A to scale even faster. This is your chance to join early — when the team is still small but strong — and make your mark on the next GenAI decacorn.
What Growth Means at Higgsfield
At Higgsfield, growth is about distribution and revenue, not branding or theory.
A Growth Manager here is a high-agency operator who:
Finds and unlocks scalable distribution channels
Moves fast with imperfect data
Automates anything repeatable
Negotiates deals that compound over time
Takes full ownership of outcomes
This is a hands-on execution role. You will build, test, break, fix, and scale.
What You Will Do
Creator & Partner Growth
Source, evaluate, and onboard creators who can drive high-quality users
Build and negotiate creator partnerships (affiliate, revenue share, performance-based deals)
Run creator campaigns end-to-end: outreach → deal → launch → optimization
Build long-term relationships with creators, not one-off placements
 
Prioritize volume with intent — not spam
Important:
You are not managing Higgsfield’s own YouTube or social channels.
Your job is growth through external creators and their audiences.
YouTube Growth (Primary Focus)
Own YouTube as a distribution channel through creator collaborations
Drive traffic and usage via creator-generated content
Measure success by output and impact, not vanity metrics
Primary KPI:
Number of new unique creator videos generated per month
Analytics & Decision-Making
Build simple but effective models in Excel / Google Sheets
Estimate traffic, conversions, and revenue impact
Decide which creators, formats, and deals to scale or cut
Turn messy, incomplete data into clear execution decisions
Automation & Scale
Automate creator discovery, outreach, tracking, and reporting.
Build lightweight systems using tools like Sheets, Zapier, Apify, Instantly, CRMs, APIs, or scripts.
Reduce manual work and increase throughput.
Execution & Experimentation
Run fast experiments across platforms (YouTube, TikTok, Instagram, X).
Test formats, incentives, and deal structures.
Learn quickly and iterate.
There is no separation between “creative” and “technical.” One person owns the full cycle.
Who We’re Looking For
We’re looking for smart, high-energy— not perfect resumes.
You should have:
Strong English (spoken and written)
Strong communication and persuasion skills
Comfort working with numbers, spreadsheets, and assumptions
Ability to work independently without hand-holding
High agency, ownership mindset, and bias toward action
Emotional intelligence and confidence in negotiations
Willingness to operate in a fast-paced, high-intensity environment
Russian is required. English is required.
Backgrounds that often do well:
Growth, partnerships, or business development
Sales or performance-driven marketing
Early startup operators or founders
Engineering or computer science backgrounds
Consulting, analytics, or finance with strong execution bias
A technical background is a plus, not a requirement.
Level & Compensation
- All hires join formally at a junior level, regardless of prior experience
- Starting compensation is competitive and paid in USD
- Exceptional candidates with standout B2C or founding-level growth experience may be considered individually
Onboarding & Expectations
Onboarding lasts ~1 week
You receive a playbook and immediate ownership
Very little babysitting — autonomy is expected
From week two, you are expected to operate independently
This role requires high energy, fast thinking, and resilience.
Work Format
On-site only (Almaty office)
No remote or hybrid setup
Full immersion into the team and product is essential
 
This Role Is NOT a Fit If You:
Prefer strategy over execution
Avoid spreadsheets, metrics, or accountability
Need detailed step-by-step instructions
Are uncomfortable negotiating or pushing back
Expect predictable hours or a 9–5 schedule
Prefer low-intensity environments
Working Hours
This is a high-intensity role with a non-standard schedule.
Workdays: Monday–Saturday (6 days per week)
The working day is aligned with global creators and partners and includes late hours - from 2 pm till 2 am Almaty time.
Expect a high workload and a fast execution pace
This role is best suited for candidates who:
Are comfortable working evenings and nights
Can sustain focus in a high-output environment
Are motivated by speed, ownership, and impact rather than fixed hours
This is not a 9–5 role, and the schedule should be considered carefully before applying.
Relocation & Office Setup
This is a fully on-site role based in Almaty, Kazakhstan.
Remote or hybrid work is not available
Candidates must be willing to relocate and work from the office full-time
The company provides relocation support, including:
Assistance with travel to Almaty
Support during the initial relocation period
Help with legal and administrative setup as needed
Relocation is considered an integral part of the role, as close in-office collaboration is essential for speed, learning, and impact.
What We Offer
Full-time role. Please note: we will not consider candidates planning to combine this role with other jobs.
On-site role in Almaty office. 
Long-term growth opportunity — we are looking for candidates interested in learning, growing, and building with the team. A minimum 1.5+ year commitment is expected.
Salary discussed during the interview process, paid in USD
Application deadline: ASAP
Steps:
Submit an application form and attach your CV
Zoom interview with a Hire5 Recruiter
Practical home task
Zoom interview with the founder
Get hired 🎉
 
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Lead negotiations for high-value deals and partnerships
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Conduct targeted outreach to projects, exchanges, and potential partners
Manage initial contact and relationship building with prospects
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Manage client relationships, drive revenue growth, and execute on business development initiatives. You'll be responsible for the full sales cycle from prospecting to closing, while maintaining strong relationships with existing clients to ensure retention and expansion. We're looking for results-driven professionals who can navigate complex B2B sales processes, understand client needs deeply, and work cross-functionally with product and technical teams to deliver solutions that drive mutual success.
Responsibilities:
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Manage client relationships and renewals
Collaborate with product and tech teams on client needs
Meet revenue and growth targets
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Drive business development strategy, establish key partnerships, and lead the BD team to achieve growth targets. You'll be responsible for shaping our go-to-market approach, building relationships with institutional clients, and creating scalable processes for business development. This role requires a proven track record in closing significant deals, strong leadership abilities to build and mentor a high-performing team, and strategic thinking to identify new markets and revenue opportunities that align with our long-term vision.Responsibilities:Develop and execute business development strategyBuild relationships with institutional clients and partnersLead and mentor the BD teamIdentify new market opportunities and revenue streams
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