Growth Campaign Manager - Spanish/ Portuguese Speaker
Binance is a prominent global blockchain ecosystem known for operating the world’s largest cryptocurrency exchange in terms of trading volume and registered users. Trusted by millions of individuals across numerous countries, Binance is acclaimed for its cutting-edge security measures, transparent user fund policies, fast trading engine, substantial liquidity, and a diverse range of digital-asset offerings. From trading and finance to education, research, and institutional services, Binance provides a comprehensive platform that leverages digital assets and blockchain technology to foster an inclusive financial ecosystem promoting financial freedom and enhanced financial access worldwide.
We are currently seeking a dynamic and data-focused Campaign Manager to join our European marketing team. This role entails spearheading strategic marketing campaigns that target user acquisition, retention, and referral growth. The ideal candidate will possess a strong passion for digital marketing, growth hacking, and the cryptocurrency sector, aiming to drive product adoption and user engagement in the region. This is an exciting opportunity to contribute significantly within a fast-paced and innovative environment.
Responsibilities:
- Develop and implement impactful marketing campaigns aligned with regional business objectives.
- Manage lifecycle marketing campaigns to enhance user activation, retention, and lifetime value.
- Utilize segmentation, personalization, and automated user journeys in campaign strategies.
- Analyze campaign data and user behaviors to optimize performance through data-driven decisions.
- Conduct A/B testing and other optimization tactics to refine campaign effectiveness.
- Collaborate with cross-functional teams to ensure successful campaign execution.
- Report on KPIs and campaign outcomes, recommending continuous enhancements.
- Stay abreast of digital marketing trends, growth hacking methodologies, and the cryptocurrency landscape.
Requirements:
- Minimum of 3 years of experience in digital marketing, growth, or campaign management roles.
- Possess an analytical and data-driven mindset with expertise in user behavior analysis and retention strategies.
- Demonstrated track record in executing lifecycle and acquisition campaigns.
- Proficiency in segmentation, automation, A/B testing, and funnel optimization.
- Ability to work independently and collaboratively with a focus on achieving results.
- Proficient in English; fluency in Spanish and Portuguese is advantageous.
- Genuine interest in cryptocurrency, blockchain, and fintech industries.
