Growth Director, Paid Search

Singapore
Full time
Hybrid
Compensation is not specified
Role
CTO
Description

Responsibilities

  • Lead and manage all paid search campaigns on major platforms like Google Ads, Microsoft Advertising, and Apple Search Ads.
  • Drive global user base expansion for web and app, focusing on high-quality, high-volume growth and maximizing ROI.
  • Develop and implement advanced paid search strategies.
  • Collaborate closely with data science and SEO teams to align marketing strategies with business goals.
  • Provide hands-on leadership in campaign execution, optimization, and reporting while mentoring a team of search specialists.
  • Utilize top paid search methodologies, tools, and platforms to optimize large-scale operations for superior performance.
  • Manage budget allocation and pacing across campaigns to ensure optimal ROI and KPI achievement.
  • Enhance creative assets and increase conversion rates through landing page, ad copy, keyword, and audience optimization.
  • Stay updated on industry trends, search engine changes, and evolving user behavior to ensure competitive and effective campaigns.
  • Conduct thorough competitive analysis to identify market opportunities and gaps in the finance sector, adapting strategies as needed.
  • Work with data and analytics teams to create dashboards, analyze performance metrics, and make informed strategic decisions.
  • Prepare and deliver comprehensive reports on campaign performance, market intelligence, and future strategies to key stakeholders.

Requirements

  • Education: Degree in Marketing, Business, Finance, or related field.
  • Experience: Minimum 5 years in paid search marketing, with a track record of web and app growth.
  • Preferred Experience: Prior experience in Finance and Tech.
  • Platforms: Expertise in Google Ads, Apple Search Ads, and SA360, with a history of scaling global campaigns successfully.
  • Innovation: Passion for innovation, continuous learning, and excellence in paid search.
  • Analytical Skills: Strong analytical mindset to interpret data and develop actionable strategies.
  • Financial Management: Experience managing multi-million dollar budgets across various channels for growth.
  • Leadership: Skills to mentor, inspire, and guide a team, along with excelling as an individual contributor.
  • Communication: Excellent communication and presentation skills for conveying metrics and strategies to senior stakeholders.
Skills Required
Avatar
Сrypto.com
Company size
Not specified
Location
United States
Description
Not specified

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