Growth Director, Paid Search
London, United Kingdom
Full time
Hybrid
Compensation is not specified
Role
CTO
Description
Responsibilities
- Lead and oversee all paid search campaigns on major platforms including Google Ads, Microsoft Advertising, and Apple Search Ads.
- Develop strategies to grow our user base globally for web and app, emphasizing high-quality growth and maximizing ROI.
- Create and execute innovative paid search strategies.
- Collaborate with data science and SEO teams to ensure marketing strategies align with business goals.
- Provide guidance in campaign execution, optimization, and reporting while mentoring a team of search specialists.
- Utilize industry-leading methodologies and tools to optimize large-scale operations and deliver superior performance.
- Manage budget allocation and campaign pacing to achieve optimal ROI and key performance indicators.
- Enhance creative assets and increase conversion rates through landing page refinements, ad copy improvements, and audience targeting.
- Stay updated on industry trends, search engine updates, and evolving user behavior to ensure campaign effectiveness.
- Conduct competitive analysis to identify market opportunities within the financial sector and adjust strategies accordingly.
- Collaborate with data and analytics teams to analyze performance metrics and inform strategic decisions.
- Prepare and deliver comprehensive reports on campaign performance, market insights, and future strategies to key stakeholders and leadership.
Requirements
- Educational Background: Degree in Marketing, Business, Finance or related field.
- Professional Experience: Minimum 5 years in paid search marketing with proven experience in web and app growth.
- Industry Advantage: Previous experience in Finance and Tech advantageous.
- Platform Expertise: Proficiency in Google Ads, Apple Search Ads, and SA360, with proven success in global campaign scaling.
- Innovation Focus: Demonstrated enthusiasm for innovation and continuous learning in paid search marketing.
- Analytical Skills: Strong analytical mindset to interpret data and drive actionable strategies.
- Financial Management: Experience managing multi-million dollar budgets to achieve growth targets.
- Leadership Skills: Ability to mentor, inspire, and guide a team, alongside excelling as an individual contributor and setting a leadership example.
- Communication Proficiency: Effective communication and presentation skills to relay performance metrics and strategic direction to senior stakeholders.
Skills Required

Сrypto.com
Website
Сrypto.comCompany size
Not specified
Location
United States
Description
Not specified