Growth Director, Paid Search
Warsaw, Poland
Full time
Hybrid
Compensation is not specified
Role
CTO
Description
Responsibilities
- Lead and manage all paid search campaigns on major platforms like Google Ads, Microsoft Advertising, and Apple Search Ads.
- Expand our global user base for web and app, emphasizing high-quality, high-volume growth and maximizing return on investment.
- Develop and implement advanced paid search strategies.
- Collaborate closely with data science and SEO teams for cohesive marketing strategies aligned with business goals.
- Provide hands-on leadership in campaign execution, optimization, and reporting, while also guiding and nurturing a team of search specialists.
- Optimize complex operations at scale using leading paid search methods, tools, and platforms for superior performance.
- Proactively handle budget allocation and campaign pacing to ensure optimal ROI and achievement of key performance indicators.
- Enhance creative assets and boost conversion rates by refining landing pages, ad copy, keywords, and target audiences.
- Stay updated on industry trends, search engine developments, and evolving financial consumer behavior to keep campaigns competitive and effective.
- Conduct thorough competitive analysis to identify market opportunities and gaps in the financial sector, adjusting strategies accordingly.
- Collaborate with data and analytics teams to create dashboards, analyze performance metrics, and detect trends for informed strategic decisions.
- Prepare and present detailed reports on campaign performance, market insights, and future strategies to key stakeholders and leadership.
Requirements
- Educational Background: Degree in Marketing, Business, Finance, or a related field
- Extensive Experience: Minimum of 5 years in paid search marketing with a strong track record in web and app growth.
- Industry Advantage: Previous experience in Finance and Tech is beneficial.
- Platform Expertise: Deep knowledge of Google Ads, Apple Search Ads, and SA360 with successful campaign scaling globally.
- Innovation Mindset: Demonstrated passion for innovation, ongoing learning, and achieving excellence in paid search.
- Analytical Skills: Strong analytical mindset to interpret data and translate insights into actionable strategies.
- Financial Management: Proven ability to manage multi-million dollar budgets effectively across various channels and platforms for ambitious growth.
- Leadership Skills: Proficient in leadership, team management, mentoring, inspiring, and excelling as an individual contributor.
- Communication: Clear and confident communication and presentation skills to convey performance metrics and strategic direction to senior stakeholders.
Skills Required

Сrypto.com
Website
Сrypto.comCompany size
Not specified
Location
United States
Description
Not specified