Growth Director, Paid Search

Responsibilities

• Lead and manage all activities related to paid search campaigns on major platforms like Google Ads, Microsoft Advertising, and Apple Search Ads.
• Drive global user base expansion for web and app, emphasizing high-quality, high-volume growth and maximizing ROI.
• Develop and implement advanced strategies for paid search.
• Collaborate closely with data science and SEO teams to ensure cohesive marketing strategies aligned with business goals.
• Provide hands-on guidance in executing, optimizing, and reporting campaigns while mentoring a team of search specialists.
• Utilize leading methodologies, tools, and platforms to optimize large, complex operations for top performance.
• Proactively handle budget allocation and campaign pacing to achieve optimal ROI and key performance indicators.
• Enhance creative assets and boost conversion rates through refining landing pages, ad copy, keywords, and target audiences.
• Keep abreast of industry trends, search engine updates, and evolving user behavior in finance to maintain competitive and effective campaigns.
• Conduct comprehensive competitive analysis to identify market opportunities and gaps in the financial sector, adapting strategies as needed.
• Collaborate with data and analytics teams to build dashboards, analyze performance metrics, and derive actionable insights to inform strategic decisions.
• Create detailed reports on campaign performance, market intelligence, and future strategies for presentation to key stakeholders and leadership.

Requirements

• Educational Background: Degree in Marketing, Business, Finance, or related field.
• Extensive Experience: Minimum 5 years of professional experience in paid search marketing with a strong track record in web and app growth.
• Industry Advantage: Preferably previous experience in Finance and Tech sectors.
• Platform Use: Expertise in Google Ads, Apple Search Ads, and SA360 with demonstrated success in scaling campaigns globally.
• Innovation Mindset: Passion for innovation, continuous learning, and excellence in paid search.
• Analytical Mindset: Strong analytical skills to interpret data and convert insights into actionable strategies effectively.
• Financial Management: Experience in managing multi-million dollar budgets across channels for ambitious growth targets.
• Leadership Capabilities: Strong leadership and team management skills to mentor, inspire, and guide team members while excelling individually and leading by example.
• Communication Skills: Confident in communication and presentation, capable of articulating performance metrics and strategic direction to senior stakeholders.