Growth Director, Paid Search
Amsterdam, Netherlands
Full time
Hybrid
Compensation is not specified
Role
CTO
Description
Responsibilities
- Lead and manage all activities related to paid search campaigns on major platforms like Google Ads, Microsoft Advertising, and Apple Search Ads.
- Drive global user base expansion for web and app, emphasizing high-quality, high-volume growth and maximizing ROI.
- Develop and implement advanced strategies for paid search.
- Collaborate closely with data science and SEO teams to ensure cohesive marketing strategies aligned with business goals.
- Provide hands-on guidance in executing, optimizing, and reporting campaigns while mentoring a team of search specialists.
- Utilize leading methodologies, tools, and platforms to optimize large, complex operations for top performance.
- Proactively handle budget allocation and campaign pacing to achieve optimal ROI and key performance indicators.
- Enhance creative assets and boost conversion rates through refining landing pages, ad copy, keywords, and target audiences.
- Keep abreast of industry trends, search engine updates, and evolving user behavior in finance to maintain competitive and effective campaigns.
- Conduct comprehensive competitive analysis to identify market opportunities and gaps in the financial sector, adapting strategies as needed.
- Collaborate with data and analytics teams to build dashboards, analyze performance metrics, and derive actionable insights to inform strategic decisions.
- Create detailed reports on campaign performance, market intelligence, and future strategies for presentation to key stakeholders and leadership.
Requirements
- Educational Background: Degree in Marketing, Business, Finance, or related field.
- Extensive Experience: Minimum 5 years of professional experience in paid search marketing with a strong track record in web and app growth.
- Industry Advantage: Preferably previous experience in Finance and Tech sectors.
- Platform Use: Expertise in Google Ads, Apple Search Ads, and SA360 with demonstrated success in scaling campaigns globally.
- Innovation Mindset: Passion for innovation, continuous learning, and excellence in paid search.
- Analytical Mindset: Strong analytical skills to interpret data and convert insights into actionable strategies effectively.
- Financial Management: Experience in managing multi-million dollar budgets across channels for ambitious growth targets.
- Leadership Capabilities: Strong leadership and team management skills to mentor, inspire, and guide team members while excelling individually and leading by example.
- Communication Skills: Confident in communication and presentation, capable of articulating performance metrics and strategic direction to senior stakeholders.
Skills Required

Сrypto.com
Website
Сrypto.comCompany size
Not specified
Location
United States
Description
Not specified