Growth Manager

We are seeking a Growth Marketing Manager proficient in mass-market tech services to oversee user acquisition and engagement for our consumer app. The ideal candidate will be responsible for determining the value proposition, defining customer segmentation, and executing growth strategies through data-driven marketing techniques.

To excel in this position, a comprehensive understanding of app monetization, user behavior, and competitive positioning, particularly in productivity or interactive entertainment apps, is crucial. The candidate will be accountable for managing and optimizing paid acquisition campaigns on various platforms while focusing on performance, creativity, and scalability.

This opportunity is ideal for a marketing professional with a strategic commercial mindset capable of translating product insights into effective growth strategies within a dynamic and competitive industry.

Responsibilities

• Develop, launch, and enhance paid campaigns on platforms like Google Search & Display, Meta, YouTube, and emerging channels.
• Manage daily budgets, bids, and pacing to maximize ROI and user acquisition.
• Customize creative and messaging to comply with regional regulations and app launch timelines.
• Utilize data analysis to improve targeting efficiency and conversion rates throughout the user journey.
• Integrate internal and external data sources to refine audience targeting and enhance campaign performance.

Measurement & Reporting

• Monitor campaign performance with tools such as Google Analytics and platform dashboards.
• Generate detailed reports on key performance indicators like CAC, ROAS, CTR, conversion rate, and LTV.
• Share actionable insights with cross-functional teams including creative, product, and compliance.

Requirements

• 4–6 years of performance marketing experience, with at least 1 year in mass-market tech services.
• Strong understanding of the competitive landscape and evolving user behaviors in mobile consumer tech.
• Proficiency in developing compelling messaging across web and app stores.
• Proven track record managing large-scale acquisition campaigns with substantial budgets.
• Expertise in major ad platforms like Google Ads, Meta, and programmatic DSPs.
• Familiarity with attribution modeling, A/B testing, and user lifecycle strategies.
• Strong analytical skills and data proficiency.
• Experience collaborating with creative, compliance, and analytical teams.

Preferred Qualifications

• Knowledge of cryptocurrency or experience with community-led growth and Web3 technologies.
• Interest in emerging technologies and innovative consumer products.
• Background in mobile app growth, including App Store Optimization (ASO).
• Familiarity with app CRM, email marketing, and retention/lifecycle strategies.

Salary Range

$120,000 - $168,000 per year

Employee Benefits

• Competitive salary.
• Comprehensive medical insurance with extended coverage.
• Generous annual leave entitlement.
• Work flexibility with hybrid or remote options.
• Internal mobility program for career growth.
• Work perks including a company Visa card.

About the Company

Established in 2016, our company caters to over 150 million customers globally, aiming to make cryptocurrency accessible to everyone. We prioritize security, privacy, and compliance, committing to advancing cryptocurrency adoption through innovation and empowering future generations.

We are an equal opportunities employer dedicated to fostering a diverse and inclusive workplace environment. Respect for diversity is a key value, and we encourage candidates from varied backgrounds to join our team.

Applicant data will be solely used for recruitment purposes.