Growth Manager (Australia)

Job Overview

Binance, a prominent global blockchain ecosystem synonymous with the largest cryptocurrency exchange globally, is seeking a Growth Manager with a data-oriented and business-minded approach to drive user acquisition, activation, and retention in Australia.

This role extends beyond conventional performance marketing to establish sustainable growth mechanisms compliant with the market's regulatory framework and user trust expectations.

As the Growth Manager, you will be responsible for overseeing the end-to-end growth funnel, focusing on acquisition, activation, and retention stages while navigating efficiency, brand considerations, and regulatory requirements.

Key Responsibilities

1. Full Growth Funnel Ownership

• Drive performance levels across user acquisition, activation, and retention.
• Identify areas of drop-off and enhance conversion rates at each stage.
• Develop and refine tailored growth strategies for the Australian market.

2. Performance Marketing & Channel Optimization

• Manage and optimize key channels including paid media, affiliates, SEO, and landing page experiences.
• Collaborate with global teams to adapt strategies to Australian regulatory standards.
• Prioritize quality user engagement over sheer volume.

3. Campaign Strategy (Compliance Focus)

• Create growth campaigns that adhere to regulatory and internal compliance guidelines.
• Promote value-focused and education-driven growth strategies instead of hype-centric approaches.
• Craft localized messaging for fostering trust and credibility.

4. Data, Insights & Experimentation

• Track essential growth metrics like CAC, conversion rates, and retention percentages.
• Execute structured experiments such as A/B testing and funnel optimization.
• Translate data into actionable insights to drive strategic decision-making.

5. Product & Cross-Functional Collaboration

• Collaborate closely with product, PR, community, and events teams to integrate growth efforts seamlessly.
• Ensure alignment across various functions for holistic growth strategies.

6. Local Market Intelligence

• Develop a deep understanding of Australian user behavior, competitive landscape, and payment constraints.
• Serve as the local voice of the user in formulating growth strategies and decisions.

Requirements

Experience

• 4–7+ years in growth, performance marketing, or product marketing.
• Strong track record in the Australian market.
• Background in crypto, fintech, or high-growth tech firms preferred.
• Demonstrated ability in managing full-funnel growth approaches.

Skills

• Proficient in data analysis, attribution modeling, and growth tools.
• Hands-on experience with paid media and conversion optimization.
• Ability to balance short-term performance objectives with long-term branding goals.

Mindset (Critical for Australian Market)

• Demonstrates a pragmatic approach over hype-driven tactics.
• Displays adeptness in scalable growth strategies and operational judgment.
• Adaptable to regulatory and ambiguous environments with a strong sense of ownership.

Why Binance

• Be part of the world's leading blockchain ecosystem.
• Collaborate with top-tier talent in a global, user-centric organization.
• Engage in dynamic projects with autonomy in an innovative setting.
• Access opportunities for career growth and continuous learning.
• Competitive salary and attractive company benefits.
• Flexible work arrangements based on business team requirements.

Binance embraces diversity in its workforce, recognizing it as integral to overall success.