Growth Marketing Hacker: Exchange & Main App
Hong Kong
Full time
Hybrid
Compensation is not specified
Role
Growth Hacker
Description
Crypto.com is dedicated to accelerating the global transition to cryptocurrency. To support the growth of the Exchange and App (spot trading), we are seeking a Growth Marketing Hacker to spearhead our go-to-market strategy, lifecycle initiatives, and product positioning aimed at driving worldwide user growth and engagement during our expansion.
This position requires a blend of product, data, and creative expertise, making it perfect for a strategic marketer comfortable in a fast-paced, high-responsibility setting. You will collaborate closely with product managers and growth teams to create compelling narratives aligning feature releases, growth campaigns, and user insights across different geographies and user segments.
Key Responsibilities
- Strategy & Positioning
- Collaborate with product and strategy teams to oversee the roadmap for the Exchange (Advanced) and main app (Mainstream) segments.
- Develop unique value propositions to set our platform apart in the global market.
- Define user personas and customized journeys for various user segments in collaboration with data, analytics, and product teams.
- Lead in crafting creative positioning and brief submissions for localized growth campaigns.
- Engage with product managers to synchronize on roadmap priorities and incorporate customer feedback.
- Launch Execution
- Partner with the product team to strategize go-to-market plans for feature launches.
- Design integrated marketing campaigns spanning in-app, email, web, social, and earned media for user acquisition purposes.
- Ensure campaigns are timely, scalable, and data-driven through collaboration with marketing, growth, and product teams.
- Coordinate with local market teams and growth to tailor messaging for region-specific launches.
- Customer Insights & Market Intelligence
- Monitor market trends and conduct competitive analysis to spot opportunities and threats.
- Conduct user interviews, feedback cycles, and surveys to enhance understanding of user pain points and improve UX/messaging.
- Incorporate insights back into product and growth strategies for informed decisions.
- Growth & Retention
- Develop lifecycle programs enhancing user activation, trading volume, and long-term retention.
- Devise promotions and incentive programs boosting engagement and retention.
- Collaborate with data, analytics, and product teams to identify bottlenecks and optimize onboarding and reactivation processes.
- Performance & Reporting
- Define key performance indicators (KPIs) spanning funnel metrics, retention, and campaign effectiveness with Growth and Product teams.
- Utilize tools like GA4, Tableau, Mixpanel for reporting, working closely with analytics and product teams for iterative improvements.
Requirements
- 3 to 5 years of product marketing experience preferred, with a background in crypto industry ideal.
- Demonstrated success in launching and scaling B2C products/platforms with sustainable growth in adoption and revenue.
- Strong communication and copywriting skills to convey complex ideas effectively.
- Collaboration experience in fast-paced environments with a bias toward taking action.
- Analytical proficiency in marketing analytics and user research.
- Experience in regulated industries or financial services is advantageous.
- Knowledge of or familiarity with community-led growth in the crypto space is a bonus.
Skills Required
Сrypto.com
Website
Сrypto.comCompany size
Not specified
Location
United States
Description
Not specified
Camila Russo
Podcast Host / Video Content Creator
Full time
Remote
The Defiant’s podcast and video channels are where Web3’s most important conversations happen. We need a host who can grill founders, unpack complex topics, and make crypto’s biggest stories unmissable.
Is this you?
✅ You’re a crypto storyteller – You can interview a privacy dev, explain L2 wars, or debate tokenomics like it’s a sport.
✅ Your voice commands attention – Whether on mic or camera, you make technical topics thrilling.
✅ You know what’s next – From EigenLayer airdrops to Politico’s latest anti-crypto hit, you spot angles others miss.
✅ You’re plugged into the scene – You DM with project founders and lurk in dev Discords for scoops.
What you’ll do:
🎧 Host The Defiant’s flagship podcast – Deep-dives with guests like Vitalik, Cobie, or anonymous DeFi degens.
📹 Create viral video content – Breakdowns, conference coverage, and explainers for YouTube/TikTok.
💡 Shape editorial direction – Pitch episode ideas that’ll break the internet (or at least Crypto Twitter).
Hard requirements:
🔒 A demo reel or clips – Show us you can entertain AND inform.
🔒 On-chain credibility – No “crypto curious” applicants. Prove you’ve used DeFi, traded NFTs, or contributed to projects.
Ready to be the voice of Web3? Send your portfolio + favorite crypto hot take.
Is this you?
✅ You’re a crypto storyteller – You can interview a privacy dev, explain L2 wars, or debate tokenomics like it’s a sport.
✅ Your voice commands attention – Whether on mic or camera, you make technical topics thrilling.
✅ You know what’s next – From EigenLayer airdrops to Politico’s latest anti-crypto hit, you spot angles others miss.
✅ You’re plugged into the scene – You DM with project founders and lurk in dev Discords for scoops.
What you’ll do:
🎧 Host The Defiant’s flagship podcast – Deep-dives with guests like Vitalik, Cobie, or anonymous DeFi degens.
📹 Create viral video content – Breakdowns, conference coverage, and explainers for YouTube/TikTok.
💡 Shape editorial direction – Pitch episode ideas that’ll break the internet (or at least Crypto Twitter).
Hard requirements:
🔒 A demo reel or clips – Show us you can entertain AND inform.
🔒 On-chain credibility – No “crypto curious” applicants. Prove you’ve used DeFi, traded NFTs, or contributed to projects.
Ready to be the voice of Web3? Send your portfolio + favorite crypto hot take.
Payment in Crypto
Doris Tang
Korean Growth Lead
Full time
Remote
Roles & ResponsibilitiesSynFutures is looking to hire a Korea Growth Lead assisting the management of local communities. Responsibilities include:Foster strategic partnerships on a regional scale, with a particular emphasis on marketing partners, key opinion leaders (KOLs), media networks, and web3 ecosystem projects. Continuously analyze performance and provide valuable feedback to enhance collaborative efforts.Proactively expand the user base, token holders, and communities prioritizing localized growth.Strategize and execute marketing schedules and events, meticulously measuring their effectiveness and return on investment (ROI).Develop and manage online community channels to facilitate effective communication and engagement.Solicit user and community feedback, acting as a liaison between the product manager, tech team, and community to drive continuous product improvements.RequirementsBachelor degree or above.At least 2-3 years experience in blockchain, cryptocurrency, or financial services, with a focus in marketing or business development.Language: Native Korean + English proficiency preferred. Other languages like Mandarin and Japanese are a plus.Passionate about blockchain and DeFi. Independently minded and self-motivated. For more details, please read: https://synfutures.notion.site/korea-growth-lead
Camila Russo
Blockchain Advisor/Expert
Full time
Remote
The Defiant is one of the most influential media platforms in Web3. We cover decentralization, DeFi, and blockchain like no one else. Our audience consists of crypto enthusiasts, investors, and builders shaping the future. We’re looking for a Blockchain Advisor/Expert to help our journalists dive deeper into trends, tech, and the dark corners of the crypto market.
Who You Are:
✅ You don’t just follow crypto—you live it. You trade, stake, farm, bridge, and interact with DeFi protocols daily. You understand MEV, smart contract risks, and the nuances of different L1/L2 ecosystems.
✅ You can break down complex concepts into digestible insights. Whether it’s explaining restaking, ZK-proofs, or the latest meme coin frenzy, you make it clear for both beginners and pros.
✅ You have a pulse on everything crypto. From regulatory shifts to the newest airdrops, you spot trends before they go mainstream.
✅ You can prove your expertise. We don’t work with self-proclaimed "gurus." Show us your wallets, on-chain activity, research threads, GitHub contributions, or anything that proves you’re a real player in this space.
What You’ll Do:
🔍 Guide our journalists on technical accuracy, emerging trends, and under-the-radar narratives.
📊 Provide real-time insights on market movements, protocol upgrades, and ecosystem shifts.
🎤 Occasionally contribute to podcasts, interviews, or deep-dive reports as a subject-matter expert.
🤝 Connect us with key players—founders, devs, and analysts—to elevate our reporting.
What We Offer:
🔥 A platform with massive reach—your insights will shape how millions perceive crypto.
🔥 Exclusive access to industry leaders, events, and alpha.
🔥 Flexible engagement—remote, part-time, or full-time. We’re open to discussion.
🔥 Payment in crypto (USDC, ETH, BTC) if you prefer.
Non-Negotiable Requirement:
🔒 You must provide verifiable proof of your crypto activity. No exceptions. We need real experts, not armchair analysts.
Ready to shape the future of crypto media? Send your application with proof of your expertise—let’s build the definitive voice of Web3 together. 🚀
Who You Are:
✅ You don’t just follow crypto—you live it. You trade, stake, farm, bridge, and interact with DeFi protocols daily. You understand MEV, smart contract risks, and the nuances of different L1/L2 ecosystems.
✅ You can break down complex concepts into digestible insights. Whether it’s explaining restaking, ZK-proofs, or the latest meme coin frenzy, you make it clear for both beginners and pros.
✅ You have a pulse on everything crypto. From regulatory shifts to the newest airdrops, you spot trends before they go mainstream.
✅ You can prove your expertise. We don’t work with self-proclaimed "gurus." Show us your wallets, on-chain activity, research threads, GitHub contributions, or anything that proves you’re a real player in this space.
What You’ll Do:
🔍 Guide our journalists on technical accuracy, emerging trends, and under-the-radar narratives.
📊 Provide real-time insights on market movements, protocol upgrades, and ecosystem shifts.
🎤 Occasionally contribute to podcasts, interviews, or deep-dive reports as a subject-matter expert.
🤝 Connect us with key players—founders, devs, and analysts—to elevate our reporting.
What We Offer:
🔥 A platform with massive reach—your insights will shape how millions perceive crypto.
🔥 Exclusive access to industry leaders, events, and alpha.
🔥 Flexible engagement—remote, part-time, or full-time. We’re open to discussion.
🔥 Payment in crypto (USDC, ETH, BTC) if you prefer.
Non-Negotiable Requirement:
🔒 You must provide verifiable proof of your crypto activity. No exceptions. We need real experts, not armchair analysts.
Ready to shape the future of crypto media? Send your application with proof of your expertise—let’s build the definitive voice of Web3 together. 🚀
Payment in Crypto
Camila Russo
Crypto-Native Social Media Manager
Full time
Remote
The Defiant is the rebellious voice of Web3. We don’t just report on crypto—we shape the narratives that drive decentralization forward. Our social media isn’t about bland updates; it’s about sparking debates, breaking news before it’s news, and making sure the industry listens.
Is this you?
✅ You breathe crypto 24/7 – You track Vitalik’s tweets, spot CT alpha before it pumps, and know which anonymous dev just rugged a meme coin.
✅ You turn complexity into virality – You can explain re-staking with a meme or thread LSDfi in a way that gets retweeted by whales.
✅ You’re a strategist, not just a poster – You know how to grow audiences across Twitter, LinkedIn, Farcaster, and beyond—with tactics unique to Web3.
✅ You move at blockchain speed – When news breaks (hacks, forks, SEC lawsuits), you’re first to react with sharp takes, not corporate fluff.
What you’ll do:
🔥 Run our social empire – Twitter, LinkedIn, Telegram, Mirror—you’ll own the voice and vibe.
🔥 Launch viral campaigns – Think threadstorms, meme wars, and community challenges that boost engagement.
🔥 Partner with influencers – Coordinate takeovers, Spaces, and collabs with top names in DeFi.
🔥 Turn data into action – Track what content performs and double down on what works.
Hard requirements:
🔒 Proof of your crypto chops – Show us your anon Twitter with killer engagement, a newsletter, or a Discord you’ve grown.
🔒 No corporate-speak – We want someone who talks like a real human, not a PR bot.
Want to redefine crypto media? Send your resume + links to your best social work (or secret CT account). Payment in USDC/ETH possible.
Is this you?
✅ You breathe crypto 24/7 – You track Vitalik’s tweets, spot CT alpha before it pumps, and know which anonymous dev just rugged a meme coin.
✅ You turn complexity into virality – You can explain re-staking with a meme or thread LSDfi in a way that gets retweeted by whales.
✅ You’re a strategist, not just a poster – You know how to grow audiences across Twitter, LinkedIn, Farcaster, and beyond—with tactics unique to Web3.
✅ You move at blockchain speed – When news breaks (hacks, forks, SEC lawsuits), you’re first to react with sharp takes, not corporate fluff.
What you’ll do:
🔥 Run our social empire – Twitter, LinkedIn, Telegram, Mirror—you’ll own the voice and vibe.
🔥 Launch viral campaigns – Think threadstorms, meme wars, and community challenges that boost engagement.
🔥 Partner with influencers – Coordinate takeovers, Spaces, and collabs with top names in DeFi.
🔥 Turn data into action – Track what content performs and double down on what works.
Hard requirements:
🔒 Proof of your crypto chops – Show us your anon Twitter with killer engagement, a newsletter, or a Discord you’ve grown.
🔒 No corporate-speak – We want someone who talks like a real human, not a PR bot.
Want to redefine crypto media? Send your resume + links to your best social work (or secret CT account). Payment in USDC/ETH possible.
Payment in Crypto
bitcastle .
KOL Business Development
City Of Manila, Philippines
City Of Manila, Philippines
Full time
Remote
About the Company
Bitcastle is a cryptocurrency exchange platform which aims to create a new age of exchange where everyone can use it safely and have fun. As we expand and take a more active approach to global expansion, bitcastle is looking to hire a Full-Time KOL Business Development to join our team.
About the Role
We are seeking a dynamic and results-driven KOL Business Development to drive user growth and enhance brand visibility for our exchange. In this role, you will be responsible for identifying, engaging, and nurturing relationships with local KOLs, influencers, communities, projects, and strategic partners to promote our platform.
- Identify and build relationships with local KOLs/influencers/, communities, projects, and other potential partners to promote the exchange in order to achieve user growth.
- As a representative of the exchange, to build and maintain a good relationship with KOLs and marketing channels to achieve long-term partnership
- Be responsible for the execution and performance of KOL marketing strategy, track and analyze results, and make adjustments to ensure optimal performance and maximum ROI.
- Stay updated with local industry developments trends, conduct market research and create strategies when required
- Attend events as a representative of the exchange when required, expand network and bring in more leads for the exchange
Requirements:
- Experience as KOL BD in similar companies/markets
- Understanding of cryptocurrency
- Fluent in English
Preferred Qualification:
- Japanese speaking proficiency
Bitcastle is a cryptocurrency exchange platform which aims to create a new age of exchange where everyone can use it safely and have fun. As we expand and take a more active approach to global expansion, bitcastle is looking to hire a Full-Time KOL Business Development to join our team.
About the Role
We are seeking a dynamic and results-driven KOL Business Development to drive user growth and enhance brand visibility for our exchange. In this role, you will be responsible for identifying, engaging, and nurturing relationships with local KOLs, influencers, communities, projects, and strategic partners to promote our platform.
- Identify and build relationships with local KOLs/influencers/, communities, projects, and other potential partners to promote the exchange in order to achieve user growth.
- As a representative of the exchange, to build and maintain a good relationship with KOLs and marketing channels to achieve long-term partnership
- Be responsible for the execution and performance of KOL marketing strategy, track and analyze results, and make adjustments to ensure optimal performance and maximum ROI.
- Stay updated with local industry developments trends, conduct market research and create strategies when required
- Attend events as a representative of the exchange when required, expand network and bring in more leads for the exchange
Requirements:
- Experience as KOL BD in similar companies/markets
- Understanding of cryptocurrency
- Fluent in English
Preferred Qualification:
- Japanese speaking proficiency