Marketing & Growth Manager (DeFi/RWA project)

Prosper is leading the way in tokenizing institutional-grade Bitcoin mining power through omnichain RWA, aiming to develop the largest DAO-owned Bitcoin miner and treasury.

Prosper has secured partnerships with prominent industry players such as BITMAIN, Antpool, Animoca Brands, Metalpha, BIT Mining, Waterdrip Capital, Satoshi Protocol, B2 Network, and StakeStone.

The chosen candidate will be instrumental in driving the growth, awareness, and adoption of Prosper by employing both traditional and Web3 marketing strategies to enhance project visibility and engagement.

As the public face and voice of the brand, you will be responsible for promoting our identity and cultivating a devoted following. Working within a diverse team, you will be pivotal in shaping and implementing strategic marketing campaigns, educating users, gathering insights, and sustaining an active community presence across various online and offline channels.

Responsibilities:

• Marketing Strategy & Execution:

• Formulate and execute customized marketing and branding strategies for Prosper.

• Identify and leverage influencer partnerships and co-marketing opportunities within the Web3 and broader tech landscapes.

• Coordinate diverse marketing campaigns across multiple channels (encompassing social media, live online events, website content, physical events, etc.) catering to both crypto-savvy individuals and mainstream audiences.

• Implement growth hacking techniques to enhance user acquisition, retention, and overall project expansion.

• Community Engagement & Management:

• Act as the central point of contact between Prosper and its user community via various platforms, managing community events like AMAs and X Spaces.

• Establish and uphold community guidelines, FAQs, and best practices to foster positive user interactions.

• Supervise community moderators and collectively oversee and moderate user conversations promptly to sustain an informative, pleasant, and inclusive atmosphere.

• General:

• Stay abreast of market trends in the Web3 realm to refine and adjust marketing strategies as necessary.

• Collaborate with team members to produce high-quality content across diverse marketing channels, showcasing proficiency in copywriting, storytelling, and video content strategy.

• Work collaboratively in cross-functional teams to stay informed of feature releases, product updates, etc.

• Offer regular community feedback to influence protocol updates and enhancement initiatives.

Requirements/Skill Sets:

• 3 to 5 years of proven experience in marketing, branding, and community management in Web3 or tech-focused environments, demonstrating a track record of growing and overseeing online communities.
• Proficiency in the Web3 ecosystem, including essential platforms, technologies, and trends.
• Knowledge of relevant social media, community, and analytics tools along with collaboration platforms like Figma, Slack, and Notion.
• Strong written and verbal communication skills for crafting engaging messaging for varied audiences.
• Exceptional interpersonal skills to engage effectively with various stakeholders and collaborators.
• Creative and analytical mindset, open to learning and adapting to new marketing strategies and tools.
• Proficient problem-solving abilities, proactive approach, and a keen interest in tokenized Real-World Assets (RWA).
• Effective communication skills and the ability to work both independently and collaboratively with a globally dispersed team.
• Driven individual with a strong inclination to learn and adapt swiftly to evolving Web3 landscapes and changing business requirements.
• (Bonus) Fluency in multiple languages, e.g., Chinese.
• (Bonus) Extensive experience in hosting live streams, podcasts, or similar activities within the crypto/Web3 community.