Marketing Automation Specialist
We are dedicated to making digital assets accessible and secure to everyone by providing innovative solutions. Founded in 2014, Ledger is a leading global platform for digital assets and Web3 technology. With headquarters in Paris and Vierzon, and offices in various countries, Ledger has a diverse team of over 500 professionals. Our mission is to empower individuals and companies to securely manage their crypto assets using cutting-edge products and services, including our popular Ledger hardware wallets.
As part of our team, you will be responsible for developing and optimizing marketing campaigns to enhance user engagement and drive adoption of the Ledger Live app (Wallet). Utilizing your expertise in CRM and marketing automation tools, you will craft personalized communication journeys across multiple channels. This role offers an exciting opportunity to contribute to Ledger's growth in the dynamic world of web3 and digital assets.
Key Responsibilities:
- Create, manage, analyze, and optimize multi-channel marketing campaigns.
- Lead end-to-end campaign development and coordination across teams for content creation, design, tracking, and execution.
- Improve campaign delivery processes through automation and enhancement suggestions.
- Collaborate closely with product, marketing, sales, and analytics teams to deliver a high volume of campaigns effectively.
Requirements:
- Minimum of 2 years of experience in CRM/marketing automation.
- Proficiency in Marketing Automation Platforms like Braze, Salesforce Marketing Cloud, and others.
- Excellent written and oral communication skills in English.
- Strong team player with the ability to collaborate effectively across departments.
- Creative mindset with keen attention to detail.
- Experience or interest in the crypto industry preferred.
- Knowledge of SQL and Liquid Scripting is advantageous.
- Background in FinTech or trading is a bonus.
Benefits:
- Stock options to employees for participating in the company's success.
- Flexible hybrid work policy.
- Social events, snacks, and beverages for a vibrant work atmosphere.
- Comprehensive health insurance coverage.
- Personal development opportunities, coaching, and fitness benefits.
- Generous paid leave, including national holidays and RTT days.
- Access to cutting-edge office equipment and gadgets.
- Transportation reimbursement.
- Employee discounts on Ledger products.
