Marketing Coordinator Mandarin Speaking
**Rewritten **
What’s in it for you?
Are you a marketing enthusiast with a love for sports? Are you intrigued by the dynamic realm of crypto and web3? If you possess a couple of years of marketing experience and wish to explore the limitless creativity and excitement of online entertainment, we might just have the ideal opportunity for you! We are searching for a Marketing Coordinator fluent in Mandarin to join Easygo. Your focus will involve engaging with our Mandarin-speaking customer base.
**Your role with us
*
In this role, you will play a key part in our entry into the Mandarin-speaking market with sportsbook and casino games. As our CRM Coordinator for Mandarin customers, your objective will be to boost growth and customer retention by deploying strategies and communications tailored to the market we are set to penetrate. This junior position could be a great fit for recent Marketing or Communication graduates even without direct work experience, provided you have a fervor for sports or casino games, OR an understanding of sports betting mechanics.
You will be under the guidance of the Marketing Team Lead and supported by the broader marketing team.
**Our Story: **
At Easygo, we are a leading service provider to renowned brands in the iGaming industry, including Stake.com, Kick.com, and Twist Gaming. Stake stands out as the world's largest crypto casino, delivering a seamless online casino and sportsbook experience. Elevate your online entertainment experience with Kick.com, a lively live streaming platform connecting gamers and content creators globally. Additionally, Twist Gaming, our innovative game design studio, pushes the boundaries of creativity by crafting cutting-edge games.
Our dedication to prioritizing entertainment for our clients and their communities has positioned us as a premier online service provider. Headquartered in Melbourne, our growth has been remarkable, expanding not only in staff numbers but also in ambition. From Tech, Marketing, Operations to Mathematics or Design, there is something for everyone here.
Initiate your career journey today!
Main Duties and Responsibilities:
- Manage all Chinese-based communication and content to elevate the user experience and player lifecycle stages
- Propose and implement effective strategies for campaign delivery and formats to enhance profitability, devising action plans and strategies when needed
- Increase player lifetime value, reduce churn, and execute relevant CRM strategies in the Chinese market
- Collaborate with content and marketing teams to identify promotional offers and timings
- Partner with the acquisition team to optimize campaign growth in the Chinese market and align with the company's market entry vision.
- Identify and source suitable content to engage with our player base
- Monitor and evaluate performance of email/SMS campaigns, including generating weekly/monthly KPI reports.
You’re ideal for this role if you:
- Possess retention marketing expertise
- Collaborative team player capable of interdepartmental cooperation
- Attentive to detail, enhancing customer experience through effective communication
- Fluent in both written and spoken Chinese and English
- Proven experience working with creative teams for visual assets preparation
- Detail-oriented and organized with the ability to prioritize tasks and understand project implications
- Skilled in managing multiple tasks with complexity.
Desirable skills include:
- Knowledge of EDM and other CRM marketing tools
- Valuable experience in gambling and sports
- Familiarity with cryptocurrency
- Awareness and familiarity with Stake, Kick, or Twist
- Australian work rights are advantageous.
Why join us:
- EAP access for you and your family
- Access to over 9,000 courses on our Learning and Development Platform
- Flexibility in working hours
- Paid volunteer day
- Professional baristas serving your daily coffee, tea, or fresh juice!
- Daily catered breakfast
- Enjoy massages on Wednesdays by professionals
- Team budgets for monthly activities and events
- Vibrant office environment with pool tables, table tennis, and gaming consoles
- Unlimited beverages and snacks
We are a 2023 Circle Back Initiative Employer – we commit to respond to every applicant.
At Easygo, we believe that the diverse contributions from each member fuel our success. We uphold equal opportunities for everyone, regardless of race, religion, gender identity, sexual orientation, age, or marital, veteran, and disability status. We emphasize the development of an inclusive workplace facilitating participation and recognizing merit and accomplishments as the sole criteria for success.
Stay tuned for the numerous initiatives we will be unveiling over the next 12 months.