Product Growth Specialist/ Manager (Futures)
Binance is a prominent global blockchain ecosystem driving the world’s most extensive cryptocurrency exchange by trading volume and registered users. Trusted by over 280 million individuals in 100+ countries, Binance is known for its top-tier security measures, transparent user fund policies, rapid trading engine, deep liquidity, and a diverse range of digital asset products. Binance's offerings span across trading, finance, education, research, payments, institutional services, Web3 features, and more. Harnessing the potential of digital assets and blockchain technology, Binance is dedicated to constructing an all-encompassing financial ecosystem to enhance financial accessibility and advance the freedom of money on a global scale.
Responsibilities:
- Conduct research to pinpoint new business prospects for expanding the user base, reaching new user demographics, and diversifying revenue streams
- Identify and capitalize on growth avenues such as referral programs, content marketing, social media outreach, email marketing campaigns, and partnership opportunities
- Act as the product owner, collaborating with various teams (Product, Data, Marketing, Country Teams) to execute business strategies and introduce new growth initiatives
- Proactively monitor and evaluate key metrics to assess the efficacy of growth strategies and identify areas for enhancements
- Develop innovative trading, execution, and analytics strategies tailored to the market and user needs to expand product offerings, enhancing retail conversion
- Remain updated on emerging trends, competitor activities, community feedback, and exchange product advancements, growth hacking, and digital marketing best practices
Requirements:
- Bachelor's degree in Marketing, Business, Computer Science, or a related field
- Over 3 years of experience in growth hacking or digital marketing, preferably within IT companies
- Minimum of 2 years of experience in the crypto industry, particularly in a Growth or Product capacity
- Proven track record of involvement in major product launches or growth initiatives
- Proficiency in data analysis and tracking tools with strong analytical skills
- Excellent communication and teamwork abilities
- Capability to thrive in a fast-paced, dynamic setting and adjust to shifting priorities
- Background or knowledge in crypto or finance is advantageous
Binance is devoted to creating an inclusive work environment as an equal opportunity employer, affirming the importance of a diverse workforce for overall success. By submitting a job application, you acknowledge and agree to our Candidate Privacy Notice.
The selection process may incorporate artificial intelligence (AI) tools for tasks like application review, resume analysis, and response evaluation to assist the recruitment team, albeit the final decisions are made by humans. For further details on data handling, you can reach out to us directly.
