Product Manager - Marketing Automation Platform

Binance operates as a prominent global blockchain ecosystem associated with the largest cryptocurrency exchange based on trading volume and user base worldwide. With a user base exceeding 230 million in over 100 countries, Binance is renowned for its exceptional security measures, transparent user fund management, rapid trading engine, extensive liquidity, and diverse range of digital asset offerings. The services provided by Binance span across trading, finance, education, research, payments, institutional services, Web3 features, and more, leveraging the potential of digital assets and blockchain technology to establish an inclusive financial ecosystem that advocates for financial freedom and improved access to financial services globally.

Role Overview:

As part of this role, you will be tasked with developing the fundamental marketing platform that drives user engagement through various channels. This position involves overseeing backend capabilities encompassing audience management, messaging, campaign coordination, marketing templates, and workflow automation to facilitate efficient and scalable marketing operations for internal teams.

Working closely with cross-functional teams such as Growth, Marketing, Operations, Data, Engineering, and Compliance, you will focus on enhancing marketing efficiency by implementing automation strategies, data-informed decision-making processes, and integrating AI-driven features within the product.

Responsibilities:

• Create and manage the product roadmap for essential marketing platform modules, covering areas like Push Notifications, User Segments, Marketing Templates, Workflow Automation, and Campaign Management.
• Design and implement scalable audience segmentation and tagging features to support versatile targeting options across varied business scenarios.
• Develop marketing coordination capabilities across multiple channels, including push notifications, email marketing, in-app messaging, scheduling, frequency regulation, and campaign performance monitoring.
• Create workflow automation mechanisms that enable marketing actions triggered by user behavior, business events, target audience rules, and operational criteria.
• Enhance the marketing template platform by offering reusable and customizable templates to streamline campaign launches for business teams.
• Explore opportunities for AI-driven enhancements in marketing operations, involving workflow optimization, campaign setup, content generation, strategic recommendations, and performance assessments.
• Collaborate with diverse teams to comprehend business requirements and translate them into scalable platform solutions.
• Define product specifications, user mechanisms, performance indicators, and acceptance standards.
• Continuously refine platform usability, adaptability, operational effectiveness, stability, and scalability.

Requirements:

• Possess at least 8 years of Product Management expertise, with a preference for experience in constructing backend platforms, CRM systems, marketing platforms, growth-oriented products, or data platforms.
• Strong grasp of marketing technology, including audience segmentation, tagging systems, campaign management, messaging platforms, marketing automation, or lifecycle marketing.
• Demonstrated experience in building scalable platform products catering to multiple internal teams.
• Familiarity with multi-channel messaging like push notifications, email marketing, in-app messaging, or other communication systems.
• Strong product-oriented mindset balancing business requirements, platform scalability, and operational efficiency.
• Proficient in analytics with experience defining metrics, assessing product performance, and steering iterative improvements.
• Show interest in utilizing AI technologies to enhance product capabilities, operational efficiency, and decision-making processes.
• Excellent communication and stakeholder engagement skills, with prior experience collaborating closely with Engineering, Data, Operations, Marketing, and Business teams.
• Exhibits a strong sense of ownership with a keen eye for product usability and execution quality.

Nice to Have:

• Prior experience with workflow automation, no-code/low-code platforms, CRM modernization, or marketing technology products.
• Background in fintech, trading platforms, e-commerce, gaming platforms, social products, or international consumer products.
• Familiarity with experimentation frameworks, A/B testing practices, recommendation or decision systems, or AI-enhanced product functionalities.

Why Binance:

• Contribute to shaping the future with a global blockchain ecosystem leader.
• Collaborate with a team of exceptional professionals in a user-centric, globally connected organization with a flat organizational structure.
• Engage in stimulating projects with autonomy within an innovative work environment.
• Flourish in a performance-driven workplace with opportunities for continual learning and career advancement.
• Competitive compensation package and company benefits offered.
• Potential for a work-from-home setup (subject to business team requirements).

Binance is committed to promoting equal opportunities for all employees as we believe diversity in the workforce is vital for our triumph. Any job application submitted indicates agreement to our Candidate Privacy Notice.

To assist in the hiring process, we may employ AI tools as a support mechanism for reviewing applications, analyzing resumes, and assessing responses to identify potential inconsistencies or verification signals based on available information. While these tools aid our recruitment team, final hiring decisions are human-driven. For further insight on how your data is processed, feel free to get in touch with us.