Product Marketing Manager

About Merkle Science

Merkle Science specializes in providing blockchain transaction monitoring and intelligence solutions tailored for various entities including web3 companies, financial institutions, government agencies, and digital asset service providers. With a vision to ensure the safe and compliant growth of cryptocurrencies, the company aims to make the cryptocurrency space secure for all users.

Based in New York, Merkle Science also has operational branches in Singapore, Bangalore, and London. Leveraging the diverse expertise of its team members from institutions like Bank of America, PayPal, and Amazon, the company has secured funding exceeding $27M from reputable organizations such as SIG, Beco, Republic, and DCG, among others.

Merkle Science is currently in search of a dynamic Product Marketing Manager to join its expanding team.

The ideal candidate for this role will possess prior experience in the crypto, blockchain, digital assets, or Web3 industry. Primary responsibilities will center around effectively translating complex product features into engaging customer narratives and implementing strategic marketing initiatives to propel product adoption.

Collaborating closely with the product, sales, customer success, and events teams, you will be entrusted with spearheading product marketing campaigns to bolster pipeline development, expedite product uptake, and bolster revenue.

The client base of Merkle Science includes cryptocurrency businesses, financial entities, government bodies, regulatory institutions, and law enforcement agencies worldwide.

Key Responsibilities

• Oversee product marketing campaigns across Merkle Science's product range, ranging from launch to sustained customer adoption.
• Craft product positioning, messaging, and marketing content that succinctly conveys product value to enterprise clients.
• Develop and execute various campaigns such as email newsletters, product announcements, educational initiatives, and lead nurturing programs using HubSpot.
• Strategize and organize webinars, conferences, customer events, and executive roundtables to drive sales opportunities and fortify the pipeline.
• Produce customer-centric materials like product briefs, presentations, case studies, sales tools, and website content.
• Collaborate with Product and Sales teams to facilitate product launches, feature rollouts, and go-to-market strategies.
• Take charge of managing HubSpot, encompassing CRM segmentation, workflows, email automation, monitoring performance, and reporting.
• Monitor campaign results and product marketing metrics while offering suggestions to refine adoption rates, engagement levels, and sales conversion.
• Ensure product messaging consistency across various touchpoints by engaging with internal stakeholders.

Requirements

• Demonstrated marketing background within crypto, blockchain, digital assets, or Web3 is compulsory.
• Experience in product marketing, B2B SaaS marketing, or go-to-market strategies is advantageous.
• Proficiency with HubSpot, email marketing, CRM management, and marketing automation tools is crucial.
• Ability to create compelling product messaging, customer communications, newsletters, and sales collateral.
• Exceptional verbal and written communication skills enabling the breakdown of technical concepts for non-technical audiences.
• Previous involvement in organizing webinars, conferences, executive gatherings, and customer-centric marketing efforts.
• Exceptional organizational skills, attention to detail, and capability to handle multiple product launches and campaigns simultaneously.
• Self-motivated individual with a strong sense of responsibility and initiative.
• Fluency in English.
• Residence in the United States, preferably on the East Coast.

Wellbeing, Compensation, and Benefits

Merkle Science prioritizes the well-being of its team members by offering outstanding health insurance coverage, generous time-off policies, learning and development opportunities, as well as a work environment that promotes a healthy work-life balance. The company frequently hosts team-building activities and encourages open discussions on mental health.

Recognizing talent is paramount at Merkle Science, and as such, the company provides competitive compensation packages along with significant equity participation. Being a rapidly expanding organization, numerous prospects for career advancement await dedicated individuals within Merkle Science.

Our recruitment process may involve leveraging artificial intelligence tools for application review, resume analysis, and application material assessment to enhance the efficiency of our hiring process. However, it is important to note that human judgment always plays a pivotal role in the final selection process. Should you require more clarification on data processing procedures, please reach out to us directly.