Senior Growth Acquisition Analyst
Status
Singapore
Full time
Hybrid
Compensation is not specified
Role
Marketing Manager
Description
As a seasoned professional specialized in paid acquisition with substantial experience, you will hold a key position at a leading financial technology company. Your primary role will involve spearheading customer acquisition efforts, boosting brand recognition, and refining growth strategies through various paid marketing channels. Your responsibilities will encompass designing and implementing robust paid advertising strategies, pinpointing fresh opportunities, and delivering quantifiable outcomes.
Responsibilities
- Craft and execute proficient paid app advertising strategies to expand the customer base and optimize revenue generation.
- Manage relationships with external agencies in streamlining project progress by efficiently allocating resources.
- Oversee and fine-tune paid social media advertising campaigns on top platforms such as Meta, Instagram, and Twitter.
- Develop, monitor, and optimize paid search (PPC) campaigns for reliable performance.
- Strategize and execute display advertising initiatives to amplify brand visibility and drive traffic.
- Manage budget allocation for paid acquisition campaigns to ensure maximum return on ad spend.
- Conduct A/B testing and experimentation for continual refinement of ad content, landing pages, and conversion funnels.
- Employ data analytics tools to track and assess the effectiveness of paid acquisition avenues, making necessary adjustments.
- Stay current with industry trends, competitor methodologies, and emerging paid advertising platforms.
- Create regular reports detailing insights on the performance of paid acquisition endeavors for stakeholders.
Qualifications
- Hold a Bachelor's degree in marketing, business, or equivalent field.
- Possess 6-10 years of paid acquisition experience, covering PPC, social media advertising, display advertising, and media buying.
- Proficient in using various paid advertising platforms like Apple Search Ads, Google Ads, Facebook Ads Manager, among others. Familiarity with Appsflyer or similar Mobile Measurement Partners is advantageous.
- Strong analytical skills with a knack for interpreting data to drive decision-making. Knowledge of Tableau is beneficial.
- Experience in A/B testing and expertise in conversion rate optimization.
- Excellent verbal and written communication skills.
- Capable of working autonomously and collaboratively within a team.
- Display a passion for keeping abreast of industry trends and best practices within the paid acquisition realm.
- Keen interest in the cryptocurrency industry.
Skills Required

Сrypto.com
Website
Сrypto.comCompany size
Not specified
Location
United States
Description
Not specified
Status