Senior Manager, Partner Marketing (Americas, LATAM)

Circle is a fintech company leading the charge in the emerging realm of digital financial ecosystems. We facilitate the seamless, cost-effective, and near-instantaneous global movement of value, contributing to enhanced economic prosperity and inclusion on a global scale. With innovative solutions like USDC, a blockchain-based dollar, our infrastructure empowers businesses, institutions, and developers to embrace the transformative potential of digital finance and technology.

What You'll be Part of:

At Circle, our emphasis is on transparency, stability, and expansion into robust global markets as we pursue our objectives of speed and efficiency. Our employees embody our core values of Multistakeholder, Mindfulness, Driven by Excellence, and High Integrity, fostering success in a collaborative remote work environment. We encourage a diverse, adaptive workplace where fresh perspectives are welcomed and everyone has a stake in our collective progress.

Responsibilities:

As a Senior Partner Marketing Manager at Circle, your primary focus will be on developing a partner-centric market approach in LATAM, particularly in regions like Brazil and Mexico. Your role entails engagement with Distribution Partners, including entities like Web3 and Web2 Wallets, Neobanks, Fintech Applications, Investment Platforms, Remittance Services, Cross-Border Payments Platforms, and NGOs, necessitating proficiency in local languages.

Collaborating within a cross-functional team, you will drive partner engagement success by crafting and implementing co-marketing strategies, advising partners on optimal product marketing approaches, and overseeing various marketing activities like campaign development, content creation, PR, product messaging, and performance analysis.

Your key contributions will be vital to achieving organizational growth targets, especially in increasing global USDC issuance and utilization. Reporting to the Senior Director, Marketing, you will play an instrumental role in our overall Partner Marketing efforts.

Primary Responsibilities:

• Lead marketing efforts and collaborate with partners to drive USDC growth in LATAM.
• Implement co-marketing campaigns targeting partners' end-users.
• Work closely with partners on growth strategies and campaign planning.
• Develop marketing content and educational resources for partners.
• Analyze the effectiveness of partner marketing campaigns and provide insightful reporting.
• Engage with strategic partners in-person and at local events to advocate for partnerships and Circle products in the LATAM region.

Qualifications:

• Over 10 years of relevant experience in Partner Marketing, Web3 Marketing, Consumer Finance, Payments Marketing, or related fields.
• Proficiency in Portuguese and/or Spanish with regional exposure to LATAM markets.
• In-depth knowledge of web3, blockchain, digital currency, fintech, and growth marketing.
• Proven expertise in campaign management and content creation.
• Self-driven individual with a knack for tech exploration and learning.
• Thrives in dynamic, unstructured environments and excels at building order from chaos.
• Demonstrated success in collaborating with diverse, cross-functional teams.
• Familiarity with tools like Slack, Google Workspace, and MacOS for seamless workflow management.

Join us at Circle if you are passionate about partner marketing, blockchain, and digital finance, and want to be at the forefront of shaping the financial future.

Additional Details:

• Perm sponsorship available for eligible candidates.
• Compensation ranges from $160,000 to $207,500, with an annual bonus target of 17.5%.
• Benefits include equity and healthcare coverage, along with a flexible vacation policy, paid sick leave, and holidays.
• Circle promotes diversity and equal opportunities in the workplace, embracing a culture that values inclusivity and transparency.