Senior/Principal Product Manager, User Onboarding & Growth (Crypto.com App) - Relocate to APAC
Role Overview
We are seeking a seasoned Product Manager to take charge of customer onboarding for the Crypto.com App and related product areas. The onboarding process intersects regulatory compliance, customer acquisition, and time-to-first-value. Your main objective is to enhance onboarding to enable more customers to open accounts compliantly, activate quickly, and access key products.
Your responsibility is to oversee the onboarding journey as a growth product and within a regulatory framework. This involves managing KYC and account opening, activation processes, referral mechanisms, onboarding for new products, and elements related to trading. After six months, you will be expected to manage the onboarding and growth strategy and start involvement in trading product initiatives.
Reporting to the Onboarding Squad Lead, you will collaborate closely on the trading component of the strategy. Operating independently, you will lead your roadmap, set priorities, and determine the approach and timing of implementations.
Key Responsibilities:
- Direct the end-to-end compliant customer onboarding process, including roadmap setting for account opening, identity verification, KYC compliance, and platform functionalities.
- Transform onboarding into a catalyst for growth by overseeing activation strategies, referrals, user incentives, and time-to-first-value, in collaboration with the Marketing team.
- Enhance and optimize the onboarding funnel by analyzing customer drop-off points, implementing enhancements, and tracking progress towards completion and activation.
- Extend onboarding capabilities to support various products, ensuring a seamless experience across different platforms and potential future product expansions.
- Take charge of a significant portion of trading products, collaborating with the Trading team to guide onboarding towards first trade and subsequent engagement.
- Lead cross-functional teams and engage with Engineering, Design, Compliance, Marketing, and Trading to align priorities, manage dependencies, and make informed launch decisions despite regulatory or operational changes.
Requirements:
- Proven experience managing consumer onboarding and growth strategies simultaneously, exemplified by successful interventions and performance improvements.
- Background in implementing account opening or KYC processes in a regulated product environment, demonstrating adaptability to changing regulatory landscapes and their impact on customer journeys.
- Ability to extend shared onboarding functionalities across multiple products or markets by adapting journeys to different requirements and contexts.
- Sufficient depth in trading products to own related responsibilities and engage in meaningful discussions on customer needs, mechanics, and trade-offs.
- Capable of functioning as a senior individual contributor, managing multiple projects, making informed decisions, and operating effectively amidst ambiguity.
Preferred Skills:
- Prior involvement in crypto trading projects and the ability to quickly grasp Crypto.com's trading processes.
- Experience with multi-asset products, such as stocks, tokenized assets, options, or brokerage offerings, aligning with the company’s diversification strategy.
- Familiarity with prediction markets or sports-related products, facilitating involvement in related initiatives.
- Exposure to multi-market consumer products, enabling adaptation of onboarding and trading strategies across diverse regulatory frameworks and customer scenarios.
Why This Role:
- Crucial involvement in driving growth, as the onboarding process significantly impacts customer acquisition and activation.
- Opportunity to exert wide-ranging influence by shaping KYC infrastructure, growth initiatives, new product launches, and trading activation for a diverse user base.
- Real autonomy and ownership over strategies and trade-off decisions, working closely with key product stakeholders.
- Lively and ever-evolving product environment within the cryptocurrency, trading, and regulatory spheres, providing a chance to shape industry practices.
Offered Salary: $130,000 - $180,000 per annum
Life @ Crypto.com
- Encouragement to think innovatively and explore opportunities within a supportive and ambitious team.
- Proactive and transformative work environment that encourages thoughtful solutions.
- Emphasis on personal and professional growth through skill development initiatives.
- Collaboration with industry-leading colleagues for support and development of cohesive team dynamics.
- Hybrid working model supporting flexi-work hours to facilitate work-life balance.
- Internal mobility program offering diverse career growth opportunities.
Benefits
- Competitive salary.
- Generous annual leave entitlement including birthday leave and work anniversary leave.
- 401(k) plan with employer match.
- Eligibility for company-sponsored group health, dental, vision, and life/disability insurance.
- Opportunities for career advancement through the internal mobility program.
About Crypto.com
Founded in 2016, Crypto.com is a rapidly growing global cryptocurrency platform serving over 150 million customers. With a focus on security, privacy, and compliance, Crypto.com aims to foster cryptocurrency adoption through innovation. The organization is dedicated to empowering the next generation of innovators in developing a more equitable digital ecosystem.
Crypto.com is an equal opportunity employer that values diversity, inclusivity, and transparent opportunities for all candidates. Personal data will be utilized solely for recruitment purposes.
Note: Only shortlisted applicants will be contacted. Through appropriate AI tools, we facilitate a more effective review process by aiding our human recruitment team in screening applications. These tools offer insights to inform decisions but do not replace human judgment. If interested in the processing of personal information, please reach out for more information.
