Web3 Head of Marketing and Communications (Malaysia-Remote)
Token Metrics is seeking an innovative leader to join our team as the Head of Marketing and Communications within the dynamic realm of Web3 technology. As the key driver of our marketing strategy, you will lead efforts to enhance our brand presence, engage with our community, and communicate our vision of decentralization and blockchain technology globally. This role demands a strategic mind with a profound grasp of traditional and emerging marketing channels, along with a genuine enthusiasm for blockchain technology. If you are eager to shape the future of Web3, we encourage you to connect with us.
Responsibilities
- Strategic Marketing Leadership: Develop and execute an effective marketing strategy to propel Token Metrics to the forefront of the crypto analytics industry, fostering brand awareness and user growth.
- Product Marketing Innovation: Lead innovative marketing campaigns for new product launches, utilizing data-driven growth tactics to ensure quick market penetration and sustained engagement.
- Corporate Communications Excellence: Direct public relations and corporate communications efforts to position Token Metrics as a thought leader. Manage media relations, create compelling press releases, and articulate the company's goals.
- Brand Development and Positioning: Enhance the Token Metrics brand by creating a unique identity and narrative that resonates within the crypto community. Maintain consistency across all channels.
- Community Engagement and Growth: Cultivate an active online community using key platforms within the crypto ecosystem. Implement strategies to enhance brand loyalty and advocacy.
- Content Strategy Leadership: Oversee the creation and distribution of engaging content across platforms like YouTube and Twitter/X to meet marketing objectives. Emphasize educational and engaging content that enhances the Token Metrics brand.
- Cross-Functional Collaboration: Collaborate with product, engineering, and sales teams to align marketing strategies with product development and sales initiatives.
- Team Development: Build and mentor a skilled marketing team. Promote creativity, innovation, data-driven decision-making, and accountability.
Requirements
- Crypto Market Mastery: Demonstrated expertise in the crypto or blockchain sector, with a history of successful marketing strategies that boost brand visibility and user acquisition.
- Proven Marketing Leadership: Minimum 7 years of marketing experience, including at least 4 years in leadership roles within crypto, fintech, or related fields, demonstrating the ability to inspire teams and execute visionary marketing strategies.
- Growth Hacking and Product Marketing Expertise: Proven success in crypto/SaaS product launches, with a flair for creative growth strategies.
- Corporate Communication and PR Skills: Strong background in managing corporate communications, media relations, and brand story articulation.
- Community Building Skills: Excellent at cultivating and engaging online communities, especially within the crypto domain.
- Content Strategy and Development: Proficient in overseeing content development across video and social media platforms, focusing on engaging narratives for the crypto audience.
- Educational Background: Bachelor's degree in fields like Marketing, Business, or Communications. Master's degree or relevant certifications preferred.
About Token Metrics
Token Metrics aids crypto investors in constructing profitable portfolios through AI-based crypto indices, rankings, and price predictions. We cater to a wide customer base, including retail investors, traders, and crypto fund managers spanning over 50 countries.