Core Experience & AI Product Manager
Binance is an esteemed global blockchain ecosystem known for being home to the largest cryptocurrency exchange worldwide. Trusted by over 300 million individuals spanning 100 countries, we prioritize security, transparency, speed, liquidity, and a diverse range of digital asset products. Our offerings extend to various sectors, including trading, finance, education, research, payments, Web3 capabilities, and more. Our goal is to create an all-encompassing financial ecosystem that promotes financial freedom and enhances financial access globally.
We are seeking a Product Manager to take charge of and enhance the core platform experience and AI-driven personalization on our main site. In this role, you will concentrate on refining the user journey, from initial engagement to activation, by implementing AI solutions to deliver personalized experiences effectively. This role offers autonomy with a direct impact on millions of users.
Responsibilities:
- Oversee core platform features spanning Homepage, User Center, AI Generative UI, and Market pages, including site operations, compliance tracking, localization, and content presentation configurations.
- Design and improve onboarding processes and user journeys to enhance new user conversion and activation at key touchpoints, incorporating strong UI/UX sensibilities and design thinking.
- Create and refine strategies for recommendations and personalization to deliver tailored content, collaborating with engineering teams to refine personalization engines and adaptive UI experiences.
- Coordinate cross-functional efforts across engineering, design, data, and business teams, ensuring seamless product delivery with effective stakeholder management.
- Work closely with AI and search/recommendation algorithm teams to translate model capabilities into user value.
- Establish success metrics, conduct experiments, and iterate based on data insights, employing a data-centric approach to product decisions and supporting business units in growth initiatives.
Requirements:
- 5–10 years of product management experience, preferably in fintech, crypto/Web3, or AI-driven products; adaptability and willingness to learn new concepts is crucial.
- Proficiency in financial products, along with a sound understanding of 2C product design, UI/UX principles, and design thinking.
- Possess a data-driven mindset, adept at defining clear product specifications, leveraging data to validate decisions, and setting measurable success metrics.
- Demonstrated track record of launching user-facing products that enhance conversion rates and engagement, showcasing fast execution, strong problem-solving skills, and independent thinking.
- Exceptional stakeholder management skills, with preference for experience in platform/middle-office products, maintaining resilience and positive problem-solving approach under pressure.
- Preferred experience in collaborating with search/recommendation algorithm teams and LLM initiatives.
Why Binance:
- Join a globally recognized blockchain ecosystem.
- Collaborate with top-tier professionals in a user-centric global organization with a flat organizational structure.
- Engage in challenging projects with empowerment in an innovative environment.
- Explore opportunities for career advancement and continuous learning.
- Enjoy competitive compensation and company benefits.
- Benefit from a work-from-home arrangement (subject to business team requirements).
Binance is dedicated to promoting diversity in its workforce, considering it integral to our success. By submitting your application, you acknowledge and agree to our Candidate Privacy Notice. Artificial intelligence tools may be used during the hiring process to review applications or assess materials, supplementing rather than replacing human judgment in final hiring decisions. For further details on data processing, kindly reach out to us.
