Demand Generation Growth Manager, Sports and Predictions
We are in search of a proficient Demand Generation Growth Manager to oversee marketing campaigns in the Sports and Prediction markets for Crypto.com.
This position entails managing and enhancing campaigns across demand generation programmable media and streaming services. It involves strategizing, implementing, and refining impactful strategies to boost brand visibility and customer acquisition within a competitive and regulated market environment.
Qualified candidates must have prior experience in similar roles within the Sports industry. We seek a self-starter with a creative and experimental approach, capable of spearheading growth initiatives and campaign development across various products in an innovative sector. The role requires a keen business sense, continual learning about new products and technologies, and staying updated on relevant audience and user trends.
Key Responsibilities
Campaign Management & Optimization:
- Develop, launch, and optimize campaigns on diverse platforms including Search, Social Media, Display, and Video.
- Efficiently manage budgets, bids, and pacing to achieve maximum ROI and user acquisition towards specified targets with a high level of sophistication.
- Customize creatives and messaging in line with regional regulations, sports calendars, and user interests.
- Use data to segment users by behavior, geography, and interests to improve targeting efficiency and conversion rates.
- Utilize internal and third-party data sources to enhance audience targeting and campaign performance.
Measurement & Reporting:
- Monitor campaign performance utilizing tools like Google Analytics and platform-specific dashboards.
- Generate comprehensive reports on key performance metrics such as CAC, ROAS, CTR, conversion rate, and LTV.
- Deliver actionable insights to various teams including creative, compliance, and product departments.
Compliance & Market Sensitivity:
- Ensure all marketing activities comply with state regulations and partner requirements.
- Stay updated on legal landscapes, industry trends, and competitor strategies within the Sports and Prediction sector.
Requirements
- 3–5 years of media buying experience in programmatic media and DOOH.
- Strong commercial acumen and ability to create engaging user acquisition messaging.
- Proactive, adaptable, and thrives in dynamic environments.
- Excellent communication and collaborative skills.
- Track record of managing acquisition campaigns with substantial budgets across multiple countries.
- Proficiency in attribution modeling, A/B testing, and customer lifecycle in the Sports and Prediction sector.
- Strong analytical skills and a performance-driven mindset.
- Experience working with creative, compliance, and data teams.
- Strong account management and negotiation abilities.
- Passion for Sports and Web3 technologies.
- Personal interest in trading and investing in traditional and decentralized finance.
Salary Range: $80,000 - $90,000 annually
We may utilize artificial intelligence tools to evaluate the content of your Resume/CV against the specific job requirements to facilitate our recruitment team in effectively reviewing applications. These tools aid in the evaluation process but do not replace human judgment, as final hiring decisions are made by humans considering insights from the tools alongside other relevant information. For more information on personal information processing, kindly reach out to us.
