Director Of Marketing
Status
Asia +1
Full time
Remote
Compensation is not specified
Role
CTO
Description
Job Summary:
We are looking for a seasoned Director of Marketing to spearhead our marketing initiatives at Nansen, a blockchain analytics platform catering to crypto investors. The ideal candidate should have a deep understanding of the cryptocurrency landscape and a proven history in crafting and executing dynamic marketing strategies. This role presents a great opportunity to shape and enhance our marketing function in an ever-evolving industry.
Primary Responsibilities:
- Develop and execute a holistic marketing strategy to support Nansen's business objectives, optimizing visibility and growth within the cryptocurrency and blockchain sectors.
- Manage and guide a high-performing global marketing team, empowering them to excel in their respective roles.
- Implement a data-centric approach to marketing by defining KPIs, tracking performance, and refining campaigns accordingly.
- Foster a thorough comprehension of Nansen's target audience to generate tailored content across various platforms like blogs, social media, email campaigns, and webinars.
- Collaborate with Product and Sales departments to establish clear and compelling external communications.
- Supervise Nansen's digital marketing initiatives encompassing SEO, SEM, social media advertising, and email campaigns to enhance traffic, user acquisition, and conversions.
- Stay informed about market trends and dynamics, analyzing the competitive landscape for emerging opportunities.
Qualifications:
- More than a decade of marketing experience, including at least three years in a leadership position, ideally within the cryptocurrency, blockchain, or fintech realm.
- Strong leadership skills with a history of building and managing top-tier teams.
- Expertise in Product Marketing.
- Proven success in formulating and executing B2B marketing strategies that drive leads and revenue.
- In-depth understanding and enthusiasm for the cryptocurrency and blockchain space.
- Track record of devising and implementing successful marketing strategies that foster business growth.
- Excellent written and verbal communication abilities, along with expertise in creating engaging content.
- Data-driven mindset, proficient in analyzing and optimizing marketing performance using key metrics.
Benefits:
- Competitive salary and equity options
- Remote work with flexible hours
- Access to an environment that prioritizes data and AI, led by data engineers and scientists
- Opportunities to work from Tech Hubs in Singapore, London, and Bangkok
- Transparent, fast-paced, courageous, and curious company culture
- Personal and professional growth prospects as the company expands
- Exposure to a global network comprising industry experts, partners, and influencers
Skills Required
Nansen.Ai
Website
www.nansen.aiCompany size
Not specified
Location
United States
Description
Empowering Crypto Investors With Deep Insights To Make More Informed Decisions.
Status