Marketing Lead
Who We Are:
2UP.io is a brand new and exciting online casino and sportsbook that is getting ready to launch. We are a spin off from one of the most well known brands that has been a principal sponsor of English Premier League football teams. Our focus is on the next generation of iGaming with an emphasis on cryptocurrency, original games, sports and esports for the global stage.
The Role:
This is an exciting opportunity for someone with the right skill set to shape and drive our marketing strategy and brand. You will be starting from a blank slate where you will take the lead in end-to-end marketing campaigns, driving the marketing strategy and presenting ideas to the C-suite. You will be responsible for building out a recognisable brand that fits with our core and resonates with the industry and our users. Finally you will build out and run an all-star marketing team.
Preferred Candidate:
Our preferred candidate is someone who loves working from the ground up and can not only bring creative ideas to the table but also someone who can execute on those ideas. If you live and breathe the crypto and gambling space, have a deep understanding of social media dynamics including understanding marketing trends, and can lead a team confidently then you’re exactly who we’re looking for.
Gambling & Marketing Enthusiast: Passionate about the gambling industry and knowledgeable about emerging trends in digital marketing. It’s okay if you’re still learning, so long as you’re interested and can adapt quickly.
Social Media Expert: Skilled at using social media platforms to enhance brand reach, engage with users, and drive conversion.
Campaign Strategist: Proven experience in developing and executing successful, multi-channel marketing campaigns.
Analytical Mindset: Strong understanding of campaign performance metrics and the ability to turn insights into actionable strategies.
Independent Leader: Can independently build and guide a marketing team, nurturing talent and driving high performance.
What You’ll Do:
Marketing Strategy: Develop and implement a cohesive marketing strategy tailored to our audience and business objectives.
Team Leadership: Build, Lead, inspire, and motivate a dedicated team of marketers, cultivating a dynamic and results-driven environment.
Brand Development: Build out and Enhance our brand identity across all channels, ensuring consistency and appeal to a diverse audience.
Campaign Management: Design, execute, and oversee innovative marketing campaigns that resonate with our audience.
Performance Analysis: Monitor and assess campaign effectiveness, using data-driven insights to optimize future marketing efforts.
Job Requirements:
Experience: 5+ years of digital marketing lead experience in a web2 or web3 environment with SEO experience.
Affiliates: Experience sourcing and connecting with online affiliates, especially iGaming SEO review sites.
Influencers: Experience in bringing and working with valuable influencers and livestreamers that can push business.
Creative and Strategic: You’re a trendsetter, not just a follower, with a knack for bringing unique and engaging ideas to life.
Leadership Excellence: Capable of building and guiding a high-performing team.
Excellent Communicator: Able to craft compelling marketing messages and provide clear direction to your team.
Adaptable and Agile: Flexible in an ever-evolving industry, ready to pivot strategies as market trends shift.
Passionate: If you love what you do then you’ll never work a day in your life, but we will still pay you competitively!
Bonus Points:
Experience with online crypto casinos.
Familiar with online crypto casino brands such as Stake, BC.Game and others.
Familiar with cryptocurrencies.
Proficient in a second language other than English.
Chief Marketing Officer (CMO) - Panga Ventures
• Develop and execute comprehensive marketing strategy for Panga Ventures brand
• Lead brand positioning and messaging across all channels and touchpoints
• Build and manage high-performing marketing team across multiple disciplines
• Drive LP marketing and fundraising support initiatives
• Create thought leadership content and industry positioning
• Manage relationships with media, PR agencies, and industry publications
• Oversee digital marketing, social media, and content marketing strategies
• Support portfolio companies with marketing guidance and resources
• Lead event marketing and conference representation strategy
• Develop marketing analytics and performance measurement frameworks
Trader (Crypto)
Bitcastle is a cryptocurrency exchange and Forex (FX) platform which aims to create a new age of exchange where everyone can use it safely and have fun. As we expand and take a more active approach to global expansion, bitcastle is looking to hire a Full-TimeTrader (Crypto) to join our team.
About the Role:
We are looking for a Trader to join the Bitcastle team. In this role, you will execute cryptocurrency spots, engage with institutional clients, and provide timely market insights to support their trading decisions. You will be responsible for trade execution, risk management, and ensuring high-quality client service aligned with Bitcastle’s growth objectives.
Provide data support to business teams by analyzing user/customer data, trans- Identify and build relationships with local KOLs/influencers/, communities, projects, and other potential partners to promote the exchange in order to achieve user growth.
Execute cryptocurrency spots for clients
Drive client engagement through consistent, proactive outreach and maintain relationships through personalized market insights, risk management guidance, and strategic engagement tailored to clients' objectives and risk appetite
Initiate regular communication during market events to provide timely perspectives and updates
Demonstrate strong P&L accountability and maintain a focus on revenue generation
Record client interactions and trade executions accurately and timely
Track regulatory developments affecting cryptocurrency markets and update relevant stakeholders
Requirements:
At least 1-2 years of experience working as a Trader in a cryptocurrency exchange
Understanding of financial markets and trading principles
Strong communication skills with the ability to build client trust
Ability to translate market information into relevant client insights
Strategic approach to client service with commercial acumen focused on revenue opportunities
Basic knowledge of blockchain technology and crypto markets
Preferred Qualification:
Personal cryptocurrency trading experience
Experience at investment banks, brokerages, or crypto trading institutions
Knowledge of traditional financial products
Familiarity with crypto market structure and key participants
Experience with major crypto exchanges and trading platforms
Experience using trading terminals and order management systems
Japan Marketing Director (Japanese Speaking)
Bitcastle is a cryptocurrency exchange platform which aims to create a new age of exchange where everyone can use it safely and have fun. As we expand and take a more active approach to global expansion, bitcastle is looking to hire a Full-TimeJapan Marketing Director to join our team.
About the Role:
We are looking for a Trader to join the Bitcastle team. In this role, you will execute cryptocurrency spots, engage with institutional clients, and provide timely market insights to support their trading decisions. You will be responsible for trade execution, risk management, and ensuring high-quality client service aligned with Bitcastle’s growth objectives.
Be responsible for all marketing efforts and create the overall marketing strategy for Bitcastle with clear objectives and measurable results.
Manage the creation of global marketing efforts and advertising campaigns across various social media and digital platforms.
Develop and execute promotions and content for email and website marketing
Use analytical tools to measure and report on the overall performance of digital marketing campaigns and advertisements.
Leverage insights from trend and information analysis to optimize advertising spend and performance based on goals.
Requirements:
Native or N1 Japanese language proficiency
Experience in all aspects of digital marketing, from organic marketing channels to advertising
Experience as a CMO or in a similar strategic marketing leadership role
Experience in cryptocurrency web advertising or digital marketing operations
Has experience in creating banners, videos, etc.
Preferred Qualification:
Has knowledge and interest in the world of cryptocurrency and blockchain
Pays attention to detail and has the ability to perform work to a high standard
Has the ability to work in a team environment, collaborate with others, and deal smoothly with a variety of stakeholders even in remote settings
Has willingness to deliver results in a fast-paced environment
Business Development (Japanese Speaking) (Forex)
Bitcastle is a cryptocurrency exchange and Forex (FX) platform which aims to create a new age of exchange where everyone can use it safely and have fun. As we expand and take a more active approach to global expansion, bitcastle is looking to hire a Full-Time Business Development (Forex) to join our team.
About the Role:
We are looking for a Business Development Executive to identify new business opportunities, expand and execute strategic partnerships, and drive sales initiatives in the forex trading space. You will manage the entire sales pipeline, collaborate with internal teams, and stay updated on market trends to support the company’s growth and revenue objectives.
Identify new business opportunities and expand strategic partnerships in the forex industry
Look for new sales opportunities in the forex trading market
Manage the full sales pipeline, including researching, sourcing, contacting, negotiating, converting, and following up with clients
Liaise and coordinate with marketing, product, customer support, and operations teams to ensure smooth delivery of products and services
Assess and monitor key indicators of forex market projects and evaluate the effectiveness of partnership and campaign initiatives
Monitor market trends and conduct R&D in the forex market
Requirements:
Min N2 Japanese language proficiency
Minimum 1 year of business development or sales experience in the forex or financial trading industry
Familiarity with forex trading platforms and industry operations
Ability to develop global customer relationships independently
Preferred Qualification:
Experience working with international clients in the forex industry
Japanese language proficiency (good to have)
Existing network of contacts within the forex or financial trading ecosystem
Strong negotiation and presentation skills
KOL Business Development Manager (Crypto, Japanese Speaking)
Bitcastle is a cryptocurrency exchange platform which aims to create a new age of exchange where everyone can use it safely and have fun. As we expand and take a more active approach to global expansion, bitcastle is looking to hire a Full-Time KOL Business Development to join our team.
About the Role
We are seeking a dynamic and results-driven KOL Business Development Manager (Japanese Speaking) to drive user growth and enhance brand visibility for our exchange. In this role, you will be responsible for identifying, engaging, and nurturing relationships with local KOLs, influencers, communities, projects, and strategic partners to promote our platform.
- Identify and build relationships with local KOLs/influencers/, communities, projects, and other potential partners to promote the exchange in order to achieve user growth.
- As a representative of the exchange, to build and maintain a good relationship with KOLs and marketing channels to achieve long-term partnership
- Be responsible for the execution and performance of KOL marketing strategy, track and analyze results, and make adjustments to ensure optimal performance and maximum ROI.
- Stay updated with local industry developments trends, conduct market research and create strategies when required
- Attend events as a representative of the exchange when required, expand network and bring in more leads for the exchange
Requirements:
- Business level Japanese proficiency
- Experience in managing a team or managerial experience
- Experience as KOL BD in similar companies/markets
- Understanding of cryptocurrency
- Fluent in English