Field Marketing Manager
Hong Kong
Full time
Office
Compensation is not specified
Role
Marketing Manager
Description
Summary
Our client, a company in the B2B technology sector, specializes in AI-driven solutions to streamline workflow for enterprise businesses. The company works with various industries, including shopping malls, public sector, real estate, finance, and NASDAQ-listed companies, within a startup environment that prioritizes innovation, product excellence, and practical AI implementation.
Responsibilities
- Identify the optimal customer profile (ICP) by understanding user pain points through engaging with existing and potential clients.
- Develop concise messaging that resonates with target audiences and addresses genuine business needs.
- Create and manage sales materials like product presentations, case studies, and marketing assets.
- Generate content for outbound and nurture campaigns.
- Curate account lists strategically to support Account-Based Marketing (ABM) and outreach efforts.
- Plan and implement outreach initiatives through various channels such as LinkedIn, email, and other prospecting platforms.
- Monitor campaign performance metrics and optimize strategies based on conversion rates and key data.
- Act as the product spokesperson in virtual or physical events, delivering compelling presentations and product pitches as necessary.
- Keep abreast of the latest digital marketing trends, particularly in the AI and automation sectors.
Requirements
- At least 4 years of experience in roles such as Software Sales, Business Development, Growth Marketing, or similar, preferably in B2B SaaS or technical software settings.
- Exceptional verbal and written communication skills to craft persuasive narratives.
- Proficient in presenting and storytelling for webinars and live events.
- Strong analytical skills with the ability to utilize data tools for monitoring performance.
Skills Required
Nahclimited
Website
Not specified
Company size
Not specified
Location
United States
Description
Not specified