Growth Campaign Manager

Binance, a global leader in the blockchain ecosystem and the largest cryptocurrency exchange by trading volume, is trusted by millions worldwide for its top-tier security, transparency, speed, liquidity, and diverse digital asset offerings. From trading to education, research, payments, and more, Binance aims to create a comprehensive financial ecosystem that promotes financial freedom and accessibility for individuals globally.

We are seeking a motivated Campaign Manager to join our North Latam marketing team. In this role, you will drive impactful marketing campaigns focused on user acquisition, retention, and referral growth. Utilizing data insights and growth strategies, you will enhance Binance's product adoption and user engagement across the region. If you are enthusiastic about digital marketing, growth hacking, and the crypto industry, this role offers a dynamic opportunity to contribute significantly in a fast-paced, innovative setting.

Responsibilities:

• Strategize, execute, and optimize marketing campaigns to support user acquisition, retention, and referral initiatives in alignment with regional objectives.
• Develop and oversee lifecycle marketing campaigns to boost user activation, retention, and lifetime value.
• Implement personalized strategies, segmentation, and automated user journeys for enhanced campaign effectiveness.
• Analyze campaign data and user behavior to drive data-informed decisions and refine campaign performance.
• Conduct A/B testing and other optimization methods to improve campaign efficacy.
• Collaborate with product, content, and operations teams to ensure campaign alignment and success.
• Present campaign KPIs and results, suggesting continuous enhancements.
• Stay updated on digital marketing trends, growth hacking practices, and developments in the crypto space.

Requirements:

• Minimum of 3 years of experience in digital marketing, growth, or campaign management positions.
• Strong analytical skills and data-driven approach with expertise in user behavior analysis and retention tactics.
• Demonstrated track record in executing lifecycle and acquisition campaigns.
• Proficiency in segmentation, A/B testing, automation, and funnel optimization.
• Ability to work independently and collaboratively with a focus on results.
• Proficiency in English.
• Genuine interest in cryptocurrencies, blockchain technology, and fintech.

Why Binance

• Shape the future with the leading blockchain ecosystem.
• Collaborate with a talented, global team in a user-centric organization with a flat structure.
• Engage in innovative, fast-paced projects with autonomy.
• Thrive in a result-oriented environment with growth opportunities and continuous learning.
• Competitive salary and company benefits.
• Remote work arrangement possible based on business requirements.

Binance is dedicated to being an equal opportunity employer, recognizing the value of a diverse workforce in achieving success.

By submitting your application, you acknowledge that you have read and agreed to our Candidate Privacy Notice. Artificial intelligence tools may be used in the hiring process to assist in application review, resume analysis, and response assessment, but human judgment remains a critical component in final hiring decisions. For more information on data processing, please contact us.