Growth Manager

BitGo is a pioneer in providing digital asset solutions, specializing in custody, wallets, staking, trading, financing, and settlement services through regulated cold storage. With a strong global presence and multiple Trust companies, BitGo caters to numerous institutions, including renowned brands, exchanges, platforms, and millions of retail investors worldwide. BitGo is renowned for its operational support to the digital economy, managing a significant share of Bitcoin network transactions and holding the title of the largest independent digital asset custodian and staking provider globally.

BitGo is currently seeking a dedicated Growth Manager to play a pivotal role in overseeing and expanding customer acquisition, paid marketing, and lead generation strategies. This position entails crafting and implementing multi-channel growth campaigns, enhancing conversion funnels, and boosting engagement through avenues like webinars, paid media, account-based marketing, and targeted outreach. The ideal candidate for this position should possess a blend of strategic prowess and hands-on marketing experience, capable of excelling in a dynamic environment while comprehending the intricacies of financial technology and digital assets.

Responsibilities

Growth Strategy & Execution:

• Devising and executing growth strategies to bolster customer acquisition, engagement, and retention among institutional audiences.
• Enhancing lead generation efforts through paid advertising, content marketing, email campaigns, and strategic collaborations.
• Conducting continuous experimentation and A/B testing across various initiatives to enhance conversion rates.

Paid Marketing & Performance Optimization:

• Taking ownership of and optimizing performance marketing channels such as Google Ads, LinkedIn, Twitter, and other paid media campaigns.
• Defining key performance indicators, measuring return on investment, and continuously fine-tuning budget allocations for optimal acquisition efficiency.
• Collaborating with design and content teams to craft compelling ad creatives and effective landing pages that drive conversions.
• Implementing retargeting ads, new user acquisition ads, and account-based marketing initiatives to maximize channel efficiency.

Webinars & Events:

• Spearheading the coordination and execution of impactful webinars, virtual events, and tailored growth initiatives.
• Orchestrating efforts to boost attendance and engagement for educational and product-focused webinars through CRM, email marketing, and targeted promotions.
• Working closely with sales, marketing, and product teams to curate content that resonates with key audience segments.

Funnel Optimization & Lead Nurturing:

• Developing and refining automated lead nurturing sequences by segmenting audiences based on behavior and intent.
• Collaborating with sales to ensure that marketing-generated leads are appropriately qualified and transitioned for conversion.
• Leveraging data and insights to personalize messaging, enhance customer journeys, and optimize retention strategies.

Analytics & Performance Tracking:

• Establishing and refining attribution models to gauge marketing effectiveness and optimize expenditure across channels.
• Consistently reporting on key growth metrics, offering actionable insights and suggestions for continuous enhancement.
• Utilizing data visualization tools like Google Analytics, Marketo, and Looker to analyze campaign performance and user behavior.

Requirements

• Minimum of 6 years' experience in growth marketing, demand generation, or performance marketing, ideally within the fintech, crypto, or B2B SaaS sectors.
• In-depth expertise in paid acquisition channels, marketing automation, and funnel optimization.
• Demonstrated track record of executing impactful marketing campaigns that yield measurable results.
• Strong analytical skills with proficiency in attribution modeling, A/B testing, and data-driven decision-making.
• Experience managing webinars and virtual events as part of a broader growth strategy.
• Solid collaboration skills and experience working across departments with product, sales, and data teams.
• Capacity to thrive in a fast-paced, high-growth startup environment.

Why Join BitGo?

Embracing innovation, vision, technical expertise, collaboration, and execution is key to transforming an industry. Join BitGo’s team of passionate individuals who embody the company values of ownership, craftsmanship, and open communication. BitGo seeks individuals with inventive problem-solving skills and a drive for excellence to be part of the journey revolutionizing the financial markets.

Attractive Benefits of Working at BitGo

• Competitive base salary, bonus, and stock options.
• 100% company-paid health insurance for employee, partner, and dependents.
• Up to 4% 401k company match.
• Paid parental leave, paid vacation.
• Free commuter/parking pass.
• Free customized lunches, dinners, and snacks.
• Tailored computer equipment and workplace furniture.
• Dynamic colleagues and a stimulating startup environment.
• Note: Benefits may vary by location.

Pay Transparency Notice

Depending on the level and location of the candidate, the compensation for this role typically ranges between $140,000 and $160,000 USD as a base salary. Additionally, equity, an annual performance bonus, and the mentioned benefits package are also part of this role.