Head of Product Marketing, Institutional
Who We Are
At OKX, we envision a future shaped by technology. Established in 2017, we are transforming global systems with our advanced digital asset exchange, Web3 portal, and blockchain ecosystems. Our mission is to redefine the financial landscape by providing a wide array of intricate and innovative products, solutions, and trading tools. Trusted by over 50 million users across 180 countries, OKX empowers individuals to explore the Web3 world. Through our diverse range of offerings and dedication to innovation, we aim to create a world of financial accessibility driven by blockchain and decentralized finance.
We foster a culture of innovation in our work and products and actively engage in promoting employee participation in community initiatives. With a global team of more than 3,000 individuals, we recognize the value of diversity and inclusion in generating enduring industry impact. Join us in shaping the future!
About the Opportunity
Picture yourself at the forefront of the cryptocurrency revolution, facilitating easy entry into the crypto economy for individuals. As a marketing leader, you will have the chance to shape the narrative, value proposition, and marketing strategy for institutional trading products and tools at a leading crypto platform. It's an exciting time to be part of this industry, and your efforts will contribute to the growth and adoption of decentralized technology.
About the team: The role of Institutional Product Marketing Director is within the Global Product Marketing team, responsible for bringing our product narratives to the market. Collaborating closely with Product, Business, Client Support, and other Marketing teams, we translate value propositions into compelling messages for clients and prospects, driving acquisition, engagement, and retention.
What You’ll Be Doing
Strategic Marketing Leadership: Devise and implement a comprehensive marketing strategy specifically focused on OKX's institutional products to enhance adoption, engagement, and expansion.
Product Positioning: create compelling product positioning and messaging that resonates with institutional clients using market insights and customer feedback.
Go-To-Market Execution: Oversee the implementation of marketing campaigns, including strategies to introduce new products and features tailored for the institutional market.
Thought Leadership: Represent the organization through public engagements, conferences, media exposure, and authored contributions. Cultivate thought leadership and enhance industry conversations as a crypto-focused leader.
Cross-Functional Collaboration: Foster collaboration across various teams like product, sales, and client support to ensure a unified user experience and product messaging.
Product Feedback Loops: Establish and manage a feedback loop with institutional users to collect insights and drive product improvements.
Market Research: Lead market research initiatives to grasp industry trends, competitor approaches, and client expectations.
What We Look For In You
Experience: A minimum of 10 years experience in product marketing, emphasizing institutional clients within fintech or cryptocurrency realms.
Leadership: Demonstrated leadership abilities to inspire teams and execute marketing strategies in a fast-paced environment.
Financial Markets Knowledge: Profound comprehension of financial markets, trading concepts, and investment strategies, including familiarity with stocks, bonds, cryptocurrencies, forex, commodities, and derivatives.
Marketing Expertise: Strong understanding of direct, digital, and content marketing with the agility to explain complex products to diverse audiences.
Communication and Influence: Exceptional communication skills with the capability to influence strategies and communicate complex products effectively.
External Engagement and Thought Leadership Experience: Established proficiency in representing an organization through public engagements, conference involvement, and media interaction. Proven record of developing thought leadership through public speaking and engagement with crypto and financial industry events. Media training background preferred for acting as a public representative of the organization.
Market Analysis: Demonstrated skills in conducting market research, competitive analysis, and trend forecasting within the digital asset space.
Perks & Benefits
Competitive remuneration package
Learning & Development programs and Education support for growth
Various team-building activities and company events
Wellness and meal allowances
Comprehensive healthcare benefits for employees and dependents
More details will be shared during the process!
Chief Business Development Officer (CBDO)
Key Responsibilities:
Develop and execute comprehensive business development strategies aligned with company vision
Identify and pursue strategic partnerships, collaborations, and integration opportunities with protocols, exchanges, and web3 projects
Lead negotiations for high-value deals and partnerships
Build and maintain relationships with key stakeholders, investors, and industry leaders
Analyze market trends and competitive landscape to identify growth opportunities
Represent the company at conferences, events, and in the broader crypto community
Collaborate with product, marketing, and technical teams to align BD initiatives
Drive revenue growth through new channels and business models
Manage and mentor the business development team
Report directly to CEO on BD performance metrics and pipeline
Business Development Associate (5 positions)
Responsibilities:
Conduct targeted outreach to projects, exchanges, and potential partners
Manage initial contact and relationship building with prospects
Qualify leads and opportunities for BD Managers
Maintain CRM records and track outreach activities
Coordinate meetings and facilitate introductions between stakeholders
BD Manager (2 positions)
Responsibilities:
Identify and pursue new business opportunities
Manage client relationships and renewals
Collaborate with product and tech teams on client needs
Meet revenue and growth targets
BD Lead
Web3 Business Development Partner (Uncapped Commission + ETH Payouts)
Shillbee is the automated growth weapon for Web3 projects. We help crypto founders, DAOs, and memecoins dominate Twitter & Spaces. In this market, silence is death. We solve that by automating engagement, boosting listener counts, and creating the "social proof" investors need to see. We have verified product-market fit and a high conversion rate because we solve a burning pain point instantly. Now, we are scaling.
The Role
We are looking for a Hunter. We don't need you to sit in Zoom meetings or fill out endless reports. We need you to identify launching projects, reach out to founders, and close deals.
This is a 100% Commission-Based role. You eat what you kill, but the buffet is open.
What You Will Do
Hunt: Identify potential clients daily (New token launches on Solana/Base, quiet Twitter accounts with high trading volume).
Engage: Reach out via Twitter DMs, Telegram, or Discord. You know where founders hang out.
Close: Sell our Subscription Plans ($199/mo) and "Whale Packs" ($500+). The value proposition is simple: "We make your project look alive."
Build: Recruit your own network of sub-affiliates and agency partners to scale your income.
Who You Are
Native to Web3: You know what "WAGMI", "CT", and "Spaces" mean. You understand the urgency of a token launch.
Hustler: You don't wait for inbound leads. You generate them.
Independent: You work from anywhere, anytime. We care about results (revenue), not hours.
Experience in selling marketing services, SaaS, or shilling services is a huge plus.
The Offer (Why partner with us?)
Tailored High-Commission Structure: We negotiate a personal percentage with you based on your traffic source and volume. No rigid corporate grids—your upside is uncapped.
2-Tier Agency Model: Scale your income beyond your own time.
Tier 1: Earn high commission on your direct sales.
Tier 2: Recruit other partners or affiliates. You earn an override % on their sales.
Note: The system is strictly capped at 2 layers to ensure maximum payouts for active sellers.
Ecosystem Expansion: We are not stopping at Twitter automation. We have an aggressive roadmap of new Web3 tools launching soon. This means continuous opportunities to cross-sell new products to your existing clients and increase your LTV (Lifetime Value) per customer.
On-Demand ETH Payouts: We speak your language. Receive your commissions in ETH (Ethereum Mainnet) within 24 hours of your withdrawal request. No "Net-30" delays.
Verified Product-Market Fit: You are selling a live, functioning tool that solves a critical pain point immediately. Real demand, no selling "vaporware".
How to Apply
Don't send a generic corporate cover letter. Send us your Telegram handle or Twitter profile and tell us in one sentence how you plan to find your first client.