Head of Product Marketing, Institutional

Europe
Full time
Office
Compensation is not specified
Role
Product Marketing Manager
Description

Who We Are

At OKX, we envision a future shaped by technology. Established in 2017, we are transforming global systems with our advanced digital asset exchange, Web3 portal, and blockchain ecosystems. Our mission is to redefine the financial landscape by providing a wide array of intricate and innovative products, solutions, and trading tools. Trusted by over 50 million users across 180 countries, OKX empowers individuals to explore the Web3 world. Through our diverse range of offerings and dedication to innovation, we aim to create a world of financial accessibility driven by blockchain and decentralized finance.

We foster a culture of innovation in our work and products and actively engage in promoting employee participation in community initiatives. With a global team of more than 3,000 individuals, we recognize the value of diversity and inclusion in generating enduring industry impact. Join us in shaping the future!

About the Opportunity

Picture yourself at the forefront of the cryptocurrency revolution, facilitating easy entry into the crypto economy for individuals. As a marketing leader, you will have the chance to shape the narrative, value proposition, and marketing strategy for institutional trading products and tools at a leading crypto platform. It's an exciting time to be part of this industry, and your efforts will contribute to the growth and adoption of decentralized technology.

About the team: The role of Institutional Product Marketing Director is within the Global Product Marketing team, responsible for bringing our product narratives to the market. Collaborating closely with Product, Business, Client Support, and other Marketing teams, we translate value propositions into compelling messages for clients and prospects, driving acquisition, engagement, and retention.

What You’ll Be Doing

  • Strategic Marketing Leadership: Devise and implement a comprehensive marketing strategy specifically focused on OKX's institutional products to enhance adoption, engagement, and expansion.

  • Product Positioning: create compelling product positioning and messaging that resonates with institutional clients using market insights and customer feedback.

  • Go-To-Market Execution: Oversee the implementation of marketing campaigns, including strategies to introduce new products and features tailored for the institutional market.

  • Thought Leadership: Represent the organization through public engagements, conferences, media exposure, and authored contributions. Cultivate thought leadership and enhance industry conversations as a crypto-focused leader.

  • Cross-Functional Collaboration: Foster collaboration across various teams like product, sales, and client support to ensure a unified user experience and product messaging.

  • Product Feedback Loops: Establish and manage a feedback loop with institutional users to collect insights and drive product improvements.

  • Market Research: Lead market research initiatives to grasp industry trends, competitor approaches, and client expectations.

What We Look For In You

  • Experience: A minimum of 10 years experience in product marketing, emphasizing institutional clients within fintech or cryptocurrency realms.

  • Leadership: Demonstrated leadership abilities to inspire teams and execute marketing strategies in a fast-paced environment.

  • Financial Markets Knowledge: Profound comprehension of financial markets, trading concepts, and investment strategies, including familiarity with stocks, bonds, cryptocurrencies, forex, commodities, and derivatives.

  • Marketing Expertise: Strong understanding of direct, digital, and content marketing with the agility to explain complex products to diverse audiences.

  • Communication and Influence: Exceptional communication skills with the capability to influence strategies and communicate complex products effectively.

  • External Engagement and Thought Leadership Experience: Established proficiency in representing an organization through public engagements, conference involvement, and media interaction. Proven record of developing thought leadership through public speaking and engagement with crypto and financial industry events. Media training background preferred for acting as a public representative of the organization.

  • Market Analysis: Demonstrated skills in conducting market research, competitive analysis, and trend forecasting within the digital asset space.

Perks & Benefits

  • Competitive remuneration package

  • Learning & Development programs and Education support for growth

  • Various team-building activities and company events

  • Wellness and meal allowances

  • Comprehensive healthcare benefits for employees and dependents

  • More details will be shared during the process!

Skills Required
Avatar
OKX
Company size
Not specified
Location
United States
Description
Not specified

More Full-time Jobs

Show more

Business Developer

Part time
Remote
Location: Remote - Worldwide excluding Africa and India, where we have teams already,
About FlipFlop Launchpad:
FlipFlop is a community-driven crypto launchpad connecting innovative projects with global investors. We are building a diverse and dynamic team passionate about blockchain growth and ecosystem development. Join us to help onboard new projects, coordinate events, and grow engaged communities worldwide.
Your Role:
As a Part-Time Business Developer, you will source and onboard new crypto projects, arrange Ask Me Anything (AMA) sessions, and drive community growth. You’ll play a key role in expanding FlipFlop’s reach and impact while earning competitive task-based rewards.
What You’ll Do:
- Bring serious projects and teams to launch on our platform
- Coordinate weekly AMAs with relevant crypto projects
- Grow our Telegram or Discord communities with genuine members
- Develop partnerships and onboard influencers for ecosystem growth
Who You Are:
- Passionate about crypto and blockchain technology
- Self-motivated with strong communication skills
- Able to work independently and as part of a remote global team
- Comfortable with a task-based payment system and targets
Experienced in community building or business development is a plus
Payment structure:
Base Compensation: $500 USD monthly (subject to adjustments based on task completion) + 20% of total minting/launch fees collected from each project you bring onboard + additional rewards.
Core Tasks and Deductions:
1. Bringing New Projects to Launch
Task: Source and onboard at least 1 serious project and team per month to launch on our platform.
Penalty: Failure to complete this task will result in a $100 deduction from the $500 base compensation.
2. Arranging Project AMAs (Ask Me Anything Sessions)
Task: Coordinate and host 1 AMA per week with new or relevant crypto projects.
Penalty: Each AMA not completed will deduct $80 from the base compensation.
3. Community Growth
Task: Attract 100 genuine, legitimate new members to the official Telegram or Discord group monthly via a custom invitation link.
Penalty: Failure to reach the goal will deduct $50 from the base compensation.
Extra Rewards (No deductions):
4. Partnership Development
Task: Secure partnerships with crypto communities, marketing agencies, or influencers.
Reward: $100–$200 per signed partnership depending on scope and value.
5. KOL/KOC and Influencer Onboarding
Task: Recruit Key Opinion Leaders (KOLs) or Key Opinion Consumers (KOCs) to support project launches or campaigns.
Reward: $25–$50 per vetted KOL/KOC added.
Why Join Us:
- Flexible remote work with a supportive global team
- Competitive task-based compensation with bonuses and rewards
- Opportunity to be part of an innovative and fast-growing launchpad
Payment in Crypto
500-1,200
Monthly
See details

Sales Manager (Merchant Acquisition) | High-Risk Payment Solutions

Full time
Remote
Company: an international fintech project providing payment solutions for high-risk industries (Gambling, Betting, Forex, Binary Options).
Responsibilities:
- Acquire and grow relationships with merchants in high-risk verticals.
- Manage the full sales cycle — from lead generation and first contact to negotiation, contract signing, and integration.
- Maintain and develop relationships with existing clients, promoting new company products and solutions.
- Conduct market and competitor analysis to identify new opportunities.
- Represent the company at international conferences and industry events, establishing and nurturing strong partnerships.
- Actively contribute to improving sales and merchant onboarding processes.
We Offer:
- Opportunity to work in a fast-growing international fintech company.
- Full remote format with a flexible schedule.
- Competitive compensation paid in cryptocurrency.
- Participation in major industry conferences and exhibitions.
- Direct impact on the company’s global expansion and sales strategy.
Requirements:
-2+ years of experience in sales within fintech or payment services (PSP, payment gateways, acquiring).
- Proven experience working with merchants (not only B2B partnerships).
- Understanding of the high-risk industry and its regulatory specifics.
- Experience with international markets (Asia / Latin America) preferred.
- English level: Upper-Intermediate or higher.
Payment in Crypto
2,000-4,000
Monthly
See details

Junior Crypto Analyst & Trader (Remote, Training Included)

Bruges, Belgium +9
Bruges, Belgium +9
Part time
Remote
WhiteBridge-Ltd is a young and rapidly developing company working in the field of digital markets and analytics.
We bring together enterprising people who want to master modern approaches to trading, analysis and decision-making in a dynamic market environment.
We are currently looking for a Junior Crypto Analyst & Trader, a novice specialist who is ready to complete training, perform real trading operations and develop under the guidance of experienced mentors.
 
Your Responsibilities:
Execution and support of trading operations on digital markets.
Tracking asset dynamics and market trends.
Maintaining internal records on transactions and statistics.
Analyzing market data, news, and charts for decision-making.
Work with analytical tools and participate in discussions with a team of traders.
The gradual formation and improvement of your own trading strategy.
 
What We Offer:
Working for a young and growing international company.
Remote format — you can work from anywhere in the world.
Flexible schedule — up to 20 hours per week, it is convenient to combine with study or main activity.
Learning from scratch — all processes and trading tools are mastered with a mentor.
The opportunity for professional growth and transition to more advanced levels.
 
Ideal Candidate:
He is interested in digital assets and trading processes.
He is attentive to details and is able to analyze data.
He learns quickly and is ready to act in a dynamic environment.
Knows how to work independently and in a team.
Trading experience is not required — the desire to develop is important.
Payment in Crypto
4,000-5,000
Monthly
See details

Freelance Project-Based Marketing Agent (Web Design Projects)

Part time
Remote
We are looking for freelance marketing agents to help us find international clients who already have web design projects and need professional website development services.
This is a commission-based, project-focused collaboration — not a traditional job offer. Your success depends entirely on finding clients with real projects.
 
🧩 About the Role
Your main responsibility is to secure the client’s willingness to assign a web design project.
after the client agrees, you will collect the project details (type of website, features, language, etc.) and forward them to our team.
Our team will then prepare the final quote, present it to the client, and close the deal.
 
💡 Key point: First, confirm that the client is ready to proceed with a web design project — gathering detailed project information comes after client agreement.
 
💰 Commission
Earn 10% of each confirmed project’s profit.
Payment is made after project approval.
100% remote — flexible schedule, fully performance-based income.
 
🧠 Requirements
Experience in marketing, lead generation, or online sales.
Good English communication skills (written or spoken).
Ability to identify real project opportunities and handle professional conversations online.
 
⚙️ Work Process
Find potential clients who have web design projects.
Secure their agreement to let us review the project.
Collect project details and send them to our team.
Our team prepares the quote, presents it to the client, and closes the deal.
Receive your 10% commission after project confirmation.
 
💬 Join us as a freelance, project-focused marketing agent and earn commissions by connecting international clients with ready web design projects to our professional team.
Payment in Crypto
3,750-6,667
Monthly
See details

Freelance Project-Based Marketing Agent (Web Design Projects)

Part time
Remote
We are looking for freelance marketing agents to help us find international clients who already have web design projects and need professional website development services.
This is a commission-based, project-focused collaboration — not a traditional job offer. Your success depends entirely on finding clients with real projects.
 
 About the Role
Your main responsibility is to secure the client’s willingness to assign a web design project. after the client agrees, you will collect the project details (type of website, features, language, etc.) and forward them to our team.
Our team will then prepare the final quote, present it to the client, and close the deal.
 
Key point: First, confirm that the client is ready to proceed with a web design project — gathering detailed project information comes after client agreement.
 
Commission
Earn 10% of each confirmed project’s profit.
Payment is made after project approval.
100% remote — flexible schedule, fully performance-based income.
 
Requirements
Experience in marketing, lead generation, or online sales.
Good English communication skills (written or spoken).
Ability to identify real project opportunities and handle professional conversations online.
Familiarity with platforms like Craigslist, Locanto, Gumtree, or Facebook groups is a plus.
 
Work Process
Find potential clients who have web design projects.
Secure their agreement to let us review the project.
Collect project details and send them to our team.
Our team prepares the quote, presents it to the client, and closes the deal.
Receive your 10% commission after project confirmation.
 
Join us as a freelance, project-focused marketing agent and earn commissions by connecting international clients with ready web design projects to our professional team.
Payment in Crypto
1,250-4,167
Monthly
See details