Head of Product Marketing, Institutional

Europe
Full time
Office
Compensation is not specified
Role
Product Marketing Manager
Description

Who We Are

At OKX, we envision a future shaped by technology. Established in 2017, we are transforming global systems with our advanced digital asset exchange, Web3 portal, and blockchain ecosystems. Our mission is to redefine the financial landscape by providing a wide array of intricate and innovative products, solutions, and trading tools. Trusted by over 50 million users across 180 countries, OKX empowers individuals to explore the Web3 world. Through our diverse range of offerings and dedication to innovation, we aim to create a world of financial accessibility driven by blockchain and decentralized finance.

We foster a culture of innovation in our work and products and actively engage in promoting employee participation in community initiatives. With a global team of more than 3,000 individuals, we recognize the value of diversity and inclusion in generating enduring industry impact. Join us in shaping the future!

About the Opportunity

Picture yourself at the forefront of the cryptocurrency revolution, facilitating easy entry into the crypto economy for individuals. As a marketing leader, you will have the chance to shape the narrative, value proposition, and marketing strategy for institutional trading products and tools at a leading crypto platform. It's an exciting time to be part of this industry, and your efforts will contribute to the growth and adoption of decentralized technology.

About the team: The role of Institutional Product Marketing Director is within the Global Product Marketing team, responsible for bringing our product narratives to the market. Collaborating closely with Product, Business, Client Support, and other Marketing teams, we translate value propositions into compelling messages for clients and prospects, driving acquisition, engagement, and retention.

What You’ll Be Doing

  • Strategic Marketing Leadership: Devise and implement a comprehensive marketing strategy specifically focused on OKX's institutional products to enhance adoption, engagement, and expansion.

  • Product Positioning: create compelling product positioning and messaging that resonates with institutional clients using market insights and customer feedback.

  • Go-To-Market Execution: Oversee the implementation of marketing campaigns, including strategies to introduce new products and features tailored for the institutional market.

  • Thought Leadership: Represent the organization through public engagements, conferences, media exposure, and authored contributions. Cultivate thought leadership and enhance industry conversations as a crypto-focused leader.

  • Cross-Functional Collaboration: Foster collaboration across various teams like product, sales, and client support to ensure a unified user experience and product messaging.

  • Product Feedback Loops: Establish and manage a feedback loop with institutional users to collect insights and drive product improvements.

  • Market Research: Lead market research initiatives to grasp industry trends, competitor approaches, and client expectations.

What We Look For In You

  • Experience: A minimum of 10 years experience in product marketing, emphasizing institutional clients within fintech or cryptocurrency realms.

  • Leadership: Demonstrated leadership abilities to inspire teams and execute marketing strategies in a fast-paced environment.

  • Financial Markets Knowledge: Profound comprehension of financial markets, trading concepts, and investment strategies, including familiarity with stocks, bonds, cryptocurrencies, forex, commodities, and derivatives.

  • Marketing Expertise: Strong understanding of direct, digital, and content marketing with the agility to explain complex products to diverse audiences.

  • Communication and Influence: Exceptional communication skills with the capability to influence strategies and communicate complex products effectively.

  • External Engagement and Thought Leadership Experience: Established proficiency in representing an organization through public engagements, conference involvement, and media interaction. Proven record of developing thought leadership through public speaking and engagement with crypto and financial industry events. Media training background preferred for acting as a public representative of the organization.

  • Market Analysis: Demonstrated skills in conducting market research, competitive analysis, and trend forecasting within the digital asset space.

Perks & Benefits

  • Competitive remuneration package

  • Learning & Development programs and Education support for growth

  • Various team-building activities and company events

  • Wellness and meal allowances

  • Comprehensive healthcare benefits for employees and dependents

  • More details will be shared during the process!

Skills Required
Avatar
OKX
Company size
Not specified
Location
United States
Description
OKX is a world-leading digital asset exchange, providing advanced financial services to traders worldwide leveraging blockchain technology. Our platform offers spot & derivatives trading helping traders optimize their strategy. It provides a safe, reliable and stable environment for digital assets trading via web interface and mobile app by adopting GSLB, and distributed server clusters. We believe blockchain technology will eliminate barriers to transactions, increase the efficiency of transactions across society, and eventually have a significant impact on the global economy. We strive to achieve something that changes the world and never stop to innovate and improve on our customer experience.

More Full-time Jobs

Show more

Operations Specialist (Korean Speaking)

Full time
Remote
Our Vision 
As one of the world’s top 10 (and rising🚀) digital asset exchanges, we provide a best- in-class experience in trading, security, and blockchain product innovation. 
We aim to democratize access to the markets for all, making it possible for the most recent and promising cryptocurrency projects to be listed and traded safely and securely. Are you excited to join a decentralizing force in the world? 
岗位职责:
1. 建立、梳理、维护渠道合作信息, 持续追踪和核算转化数据。
2. 跟踪和分析渠道合作效果,包括活动数据、参与度和转化等关键指标,为活动优化和商务维护提供依据。
3. 协调跨部门合作,确保活动顺利进行,包括与商务、产品、技术、活动等部门的沟通和协作。
4.收集新代理商和沉默资源,按照策略筛选、分配、追踪资源维护情况。
任职要求:
1. 大学本科及以上学历,市场营销、商业管理、金融科技或相关领域。
2. 1年以上的项目管理、 财务审计或商务运营经验,有加密货币、金融科技、财务审计相关或互联网行业背景者优先。
3. 具备优秀的项目管理和协调能力,能够平衡好紧急重要任务的优先级,能够在快节奏的环境中有效管理多个资源。
4. 对数据分析和用户行为有深刻理解,能够利用数据驱动决策和产品优化。
5. 强烈的责任心和团队合作精神,具备良好的沟通和协调能力,能够与不同背景的团队成员有效合作。
6. 对加密货币和区块链技术有浓厚的兴趣,愿意不断学习和适应行业的快速变化。
7.良好的沟通能力,闭环沟通, 主动反馈任务卡点和需要的资源支持。
We are 
A values-based culture that trusts your knowledge, vision, and autonomy, we focus on taking the best products and campaigns to wow our customers and bring the freedom of decentralization to every part of the world. 
Integrity, insight, innovation, purpose and cooperation are inscribed within our culture. At Gate, we are committed to GateStyles and we are looking for candidates who also exhibit the same values. 
Gate.io, founded in 2013, is one of the pioneering cryptocurrency exchanges and offers services worldwide related to the trading of multiple leading digital assets. With millions of registered users, it is considered one of the safest and most reliable global cryptocurrency platforms, consistently ranked among the top 10 cryptocurrency exchanges based on liquidity and trading volume (CoinGecko). Additionally, Gate.io has been verified by Blockchain Transparency. 

Meme Lord / Intern / Shitposter

Part time
Remote
Become Gelato's official Meme Lord / Intern / Shitposter. Create one of the strongest social media accounts in crypto by making fun of the industry, us and really everything.
What you'll accomplish:
 
Create creative and funny memes that tap into the web3 and internet culture
Translate complex technical messages into funny memes that create engagement
Work together directly with Gelato's founders
Requirements
Gud-like understanding of web3 memes and culture
Ability to quickly learn the in and outs about rollups, blockchain scalability and how to convert this understanding into memes
Proven track record to create high-engagement in memes
Benefits
Work very autonomously
Work together with one of the best technical teams in web3
Have total creative freedom
What we offer:
A fully remote team with team members in Dubai, Zug, Paris, New York, Berlin, and many other cool places
Join the "Gelato Legendary Member Club" and work directly with the founders
Participate in building the infrastructure that aims to become the glue between all crypto networks and power the most promising dapps on Ethereum and beyond
Worldclass Investors - We are backed by top class VCs and Angels including Dragonfly, Galaxy Digital, ParaFi, Gnosis, Stani Kulechov and many more

Chief Growth Officer

Full time
Remote
Morph is the Global Consumer Layer powering a distribution hub for the resources builders need to launch and scale for the mass-market. Backed by Dragonfly, Pantera, Bitget, Spartan Ventures, Foresight Ventures among others, Morph is the first Ethereum L2 with a hybrid scaling solution combining both optimistic and ZK roll-ups, leveraging a Decentralized Sequencer Network, Responsive Validity Proof System (RVP) and modular design to deliver flexible and efficient scaling on EVMs. Our mission is to empower developers and enterprises with innovative tools that enhance the capabilities of blockchain technology.
Job Summary
We are seeking a visionary Chief Growth Officer to shape and lead the overarching marketing, community, and ecosystem strategy for Morph. The Chief Growth Officer will play a critical role in scaling the company’s global presence, driving ecosystem partnerships, and establishing Morph as a leading player in the blockchain space. This is a strategic leadership position requiring collaboration across executive teams to align marketing efforts with the company’s long-term growth objectives.
Responsibilities
Strategic Leadership: Develop and drive the overall marketing vision, ensuring alignment with business objectives and Morph’s growth trajectory.
Global Brand Positioning: Craft and elevate Morph’s brand at a global scale, positioning the company as a leader in the Layer 2 blockchain space. Build a compelling narrative around our value proposition for developers, enterprises, and end-users.
Community and Ecosystem Strategy: Oversee high-level strategy to build and scale community engagement, ensuring deep integration between marketing, product, and ecosystem development. This includes fostering relationships with key stakeholders, developers, influencers, and ecosystem partners.
Partnerships and Ecosystem Expansion: Lead the strategy for ecosystem growth, identifying and establishing long-term partnerships that drive product adoption and expand Morph’s influence within the blockchain space.
Executive Collaboration: Partner closely with the CEO, product, and technology teams to ensure the marketing strategy drives business priorities, including user acquisition, retention, and ecosystem development.
Data-Informed Decision-Making: Leverage data and market insights to steer strategic marketing initiatives and measure the effectiveness of campaigns at a high level, refining the approach to ensure alignment with business goals.
Requirements
6+ years of experience in senior leadership roles in marketing, preferably in blockchain, fintech, or emerging technology sectors.
Proven track record of creating and executing global marketing strategies that have scaled businesses.
Deep understanding of blockchain technology, Layer 2 solutions, and decentralized ecosystems.
Strong network within the blockchain ecosystem, including with developers, projects, and strategic partners.
Exceptional leadership and team management skills, with experience leading cross-functional teams.
A strategic thinker with the ability to translate business goals into actionable marketing initiatives.
Strong communication skills and the ability to represent the brand at key industry events and forums.
What We Offer
Competitive salary and benefits package.
Opportunity to work with a passionate and innovative team at the forefront of blockchain technology.
Flexible work environment with remote options.
Professional development and growth opportunities.
A culture that values creativity, diversity, and collaboration.
Morph is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Business Development Manager

Full time
Remote
**Responsibilities:**1. Identify and pursue strategic partnerships with other businesses, institutions, and influencers in the cryptocurrency and blockchain space. Collaborate to enhance our platform's offerings and expand its reach.2. Develop and execute strategies to attract new clients to the exchange. Build and maintain strong relationships with existing clients to ensure satisfaction and loyalty.3. Develop and implement effective sales strategies to drive trading volume and revenue. Collaborate with the team to achieve business development goals.4. Work closely with the team to promote our exchange platform and its features. Develop marketing campaigns, webinars, and other promotional activities to increase brand visibility.5. Generate regular reports on business development activities, key performance indicators, and market trends. Use data-driven insights to refine strategies and optimize performance.6. Conduct thorough research on the cryptocurrency market, identifying trends and opportunities. Stay updated on industry best practices, trends, and competitor activities through conferences, seminars, and networking events.7. Act as a liaison between clients and internal teams, collecting feedback to improve our services and address user concerns. Provide insights to the product development team for continuous improvement.By fulfilling these responsibilities, you will contribute to the overall success of our cryptocurrency exchange and play a key role in shaping the future of digital asset trading.**Qualifications:**1. Experience in cryptocurrency asset investment (Preference given to those with CoinCatch trading experience and familiarity with Futures trading).2. Sales and market development experience, with close relationships with project partners or industry KOLs.3. Excellent communication and interpersonal skills.4. Possesses the ability to gather information, strong communication skills, and a sense of responsibility.5. Ability to thrive in a fast-paced and dynamic environment.
Payment in Crypto
2,000-5,000
Monthly
See details

CMO With Experience in Telegram Mini App

Full time
Remote
We are looking for Marketing Degen who have experience marketing a project on Telegram mini app. 
As the CMO, you will be responsible for shaping and executing our marketing vision and strategy, enhancing our brand presence, and driving business development initiatives. You will leverage your extensive experience in the blockchain industry to build relationships with key stakeholders and position our company for success in a rapidly evolving market.
Key Responsibilities:
Strategic Leadership: Develop and implement comprehensive marketing strategies that align with our business goals and drive customer acquisition and retention.
Brand Development: Elevate our brand identity and ensure consistent messaging across all channels, including digital platforms, events, and partnerships.
Business Development: Identify and pursue new business opportunities within the blockchain ecosystem, including collaborations with DApps, DeFi projects, and Web3 gaming companies.
Relationship Building: Cultivate and maintain high-value relationships with venture capitalists (VCs), key opinion leaders (KOLs), and other influential figures in the blockchain space.
Digital Marketing: Oversee all digital marketing efforts, including SEO, content marketing, social media, and online advertising, ensuring optimal engagement and lead generation.
Market Analysis: Conduct market research and competitor analysis to stay ahead of industry trends and identify opportunities for growth.
Team Management: Lead and mentor the marketing team, fostering a culture of creativity and performance excellence.
Qualifications:
Experience: Minimum of 5 years of marketing experience in the blockchain space, with a proven track record of success in driving marketing initiatives and business growth. Also experience in organising hackathons and other events to promote the brand.
Business Development: Demonstrated experience in business development within the blockchain sector, with a strong understanding of the market landscape.
Network: Established connections with VCs, KOLs, DApps, Web3 gaming, DeFi projects, and other blockchain companies, with a strong ability to leverage these relationships for business growth.
Digital Marketing Expertise: Proficiency in digital marketing strategies and tools, with a focus on analytics and performance metrics.
Relationship Skills: Exceptional interpersonal and communication skills, with a talent for building lasting professional relationships.
Regional Experience: Experience in European & Asian markets is a must, with an understanding of the unique challenges and opportunities in the region.
Why Join Us:
Be part of a pioneering team that is shaping the future of privacy and security with a search engine.
Work in a collaborative, fast-paced environment where innovation is encouraged.
Competitive salary and token options, with opportunities for professional growth and development.
If you are a visionary marketer with a passion for blockchain technology and a strong network in the industry, we want to hear from you!
Send Your Resumee to Abbey on Telegram: @Abbey_Blockchain1
Payment in Crypto
2,000-7,000
Monthly
See details