Head of Product Marketing, Institutional
Who We Are
At OKX, we envision a future shaped by technology. Established in 2017, we are transforming global systems with our advanced digital asset exchange, Web3 portal, and blockchain ecosystems. Our mission is to redefine the financial landscape by providing a wide array of intricate and innovative products, solutions, and trading tools. Trusted by over 50 million users across 180 countries, OKX empowers individuals to explore the Web3 world. Through our diverse range of offerings and dedication to innovation, we aim to create a world of financial accessibility driven by blockchain and decentralized finance.
We foster a culture of innovation in our work and products and actively engage in promoting employee participation in community initiatives. With a global team of more than 3,000 individuals, we recognize the value of diversity and inclusion in generating enduring industry impact. Join us in shaping the future!
About the Opportunity
Picture yourself at the forefront of the cryptocurrency revolution, facilitating easy entry into the crypto economy for individuals. As a marketing leader, you will have the chance to shape the narrative, value proposition, and marketing strategy for institutional trading products and tools at a leading crypto platform. It's an exciting time to be part of this industry, and your efforts will contribute to the growth and adoption of decentralized technology.
About the team: The role of Institutional Product Marketing Director is within the Global Product Marketing team, responsible for bringing our product narratives to the market. Collaborating closely with Product, Business, Client Support, and other Marketing teams, we translate value propositions into compelling messages for clients and prospects, driving acquisition, engagement, and retention.
What You’ll Be Doing
Strategic Marketing Leadership: Devise and implement a comprehensive marketing strategy specifically focused on OKX's institutional products to enhance adoption, engagement, and expansion.
Product Positioning: create compelling product positioning and messaging that resonates with institutional clients using market insights and customer feedback.
Go-To-Market Execution: Oversee the implementation of marketing campaigns, including strategies to introduce new products and features tailored for the institutional market.
Thought Leadership: Represent the organization through public engagements, conferences, media exposure, and authored contributions. Cultivate thought leadership and enhance industry conversations as a crypto-focused leader.
Cross-Functional Collaboration: Foster collaboration across various teams like product, sales, and client support to ensure a unified user experience and product messaging.
Product Feedback Loops: Establish and manage a feedback loop with institutional users to collect insights and drive product improvements.
Market Research: Lead market research initiatives to grasp industry trends, competitor approaches, and client expectations.
What We Look For In You
Experience: A minimum of 10 years experience in product marketing, emphasizing institutional clients within fintech or cryptocurrency realms.
Leadership: Demonstrated leadership abilities to inspire teams and execute marketing strategies in a fast-paced environment.
Financial Markets Knowledge: Profound comprehension of financial markets, trading concepts, and investment strategies, including familiarity with stocks, bonds, cryptocurrencies, forex, commodities, and derivatives.
Marketing Expertise: Strong understanding of direct, digital, and content marketing with the agility to explain complex products to diverse audiences.
Communication and Influence: Exceptional communication skills with the capability to influence strategies and communicate complex products effectively.
External Engagement and Thought Leadership Experience: Established proficiency in representing an organization through public engagements, conference involvement, and media interaction. Proven record of developing thought leadership through public speaking and engagement with crypto and financial industry events. Media training background preferred for acting as a public representative of the organization.
Market Analysis: Demonstrated skills in conducting market research, competitive analysis, and trend forecasting within the digital asset space.
Perks & Benefits
Competitive remuneration package
Learning & Development programs and Education support for growth
Various team-building activities and company events
Wellness and meal allowances
Comprehensive healthcare benefits for employees and dependents
More details will be shared during the process!
Influencer and Affiliate Marketing Specialist (Remote)
KOL Business Development Manager (Crypto, Japanese Speaking)
Bitcastle is a cryptocurrency exchange platform which aims to create a new age of exchange where everyone can use it safely and have fun. As we expand and take a more active approach to global expansion, bitcastle is looking to hire a Full-Time KOL Business Development to join our team.
About the Role
We are seeking a dynamic and results-driven KOL Business Development Manager (Japanese Speaking) to drive user growth and enhance brand visibility for our exchange. In this role, you will be responsible for identifying, engaging, and nurturing relationships with local KOLs, influencers, communities, projects, and strategic partners to promote our platform.
- Identify and build relationships with local KOLs/influencers/, communities, projects, and other potential partners to promote the exchange in order to achieve user growth.
- As a representative of the exchange, to build and maintain a good relationship with KOLs and marketing channels to achieve long-term partnership
- Be responsible for the execution and performance of KOL marketing strategy, track and analyze results, and make adjustments to ensure optimal performance and maximum ROI.
- Stay updated with local industry developments trends, conduct market research and create strategies when required
- Attend events as a representative of the exchange when required, expand network and bring in more leads for the exchange
Requirements:
- Business level Japanese proficiency
- Experience in managing a team or managerial experience
- Experience as KOL BD in similar companies/markets
- Understanding of cryptocurrency
- Fluent in English
Listing Business Development Manager (Crypto, Japanese Speaking)
Bitcastle is a cryptocurrency exchange platform which aims to create a new age of exchange where everyone can use it safely and have fun. As we expand and take a more active approach to global expansion, bitcastle is looking to hire a Full-Time Listing Business Development to drive growth by leading end-to-end sales initiatives and strategic collaborations in the blockchain and crypto sector, while coordinating cross-functional teams and staying ahead of market trends through continuous research and industry engagement.
About the Role:
- Identify new business opportunities, expand and execute strategic partnerships
- Look for new listing sales opportunities in Blockchain and crypto space
- Manage the listing sales pipeline, from researching, sourcing, contacting, negotiating, converting and following up with clients
- Liase and coordinate with marketing, product, customer support and operations teams to ensure smooth delivery of products
- Assess and monitor key indicators of cryptocurrency projects and evaluating the effectiveness of partnership and campaign initiatives
- Monitor market trends and conducting R&D in the cryptocurrency market
- Participate in overseas exhibitions and events as required and network with potential business partners
Requirements:
Business level Japanese proficiency
Minimum 1 year of BD/sales experience in crypto/blockchain space
Familiar with cryptocurrency or blockchain technology
Experience in managing a team
Experience in crypto coins listing or general business development experience in the crypto industry
Capabilities of develop global customer relationships independently
Good relationship with team and cross functional communication skill
Ideal Candidate:
Have a good sense of cooperation and working with a team
Able to act independently and proactively
Experience in customer negotiation
Listing Business Development
Bitcastle is a cryptocurrency exchange platform which aims to create a new age of exchange where everyone can use it safely and have fun. As we expand and take a more active approach to global expansion, bitcastle is looking to hire a Full-Time Listing Business Development to drive growth by leading end-to-end sales initiatives and strategic collaborations in the blockchain and crypto sector, while coordinating cross-functional teams and staying ahead of market trends through continuous research and industry engagement.
About the Role:
- Identify new business opportunities, expand and execute strategic partnerships
- Look for new listing sales opportunities in Blockchain and crypto space
- Manage the listing sales pipeline, from researching, sourcing, contacting, negotiating, converting and following up with clients
- Liase and coordinate with marketing, product, customer support and operations teams to ensure smooth delivery of products
- Assess and monitor key indicators of cryptocurrency projects and evaluating the effectiveness of partnership and campaign initiatives
- Monitor market trends and conducting R&D in the cryptocurrency market
- Participate in overseas exhibitions and events as required and network with potential business partners
Requirements:
- Business level English
- Minimum 1 year of BD/sales experience in crypto/blockchain space
- Familiar with cryptocurrency or blockchain technology
- Capabilities of develop global customer relationships independently
- Good relationship with team and cross functional communication skill
- Fast learner, hard worker and team player
Ideal Candidate:
- Have a good sense of cooperation and working with a team
-Able to act independently and proactively
- Experience in customer negotiation
- Business level Japanese
Head of Product Marketing at Veridise, blockchain security company
In this role, you’ll take full ownership of AuditHub’s marketing strategy—from brand building and content creation to partnerships and campaign execution. You’ll collaborate with both internal engineers and external clients to develop compelling case studies, blog posts, and educational content that showcases AuditHub and its impact.
About the Role
This role combines strategic planning with hands-on execution. You should be capable of both crafting a long-term marketing strategy, and then executing it effectively. Prior marketing experience is essential, and a background in the blockchain space is preferred.
Key Responsibilities
Full ownership of the AuditHub marketing and growth strategy
Develop a comprehensive marketing strategy and go-to-market plan
Build AuditHub’s brand, presence, and positioning across the website, blog, and social media (we will create new website and open new socials for AuditHub in addition to Veridise accounts)
Collaborate with AuditHub engineers and clients to create case studies, tutorials, videos, and other high-value content
Launch and manage marketing campaigns and growth partnerships
Track and analyze campaign performance, turning insights into actionable improvements
Work closely with the business development team to generate qualified sales leads
Identify and secure speaking opportunities for both the AuditHub team and yourself
Coordinate conference presence in collaboration with Veridise’s marketing team
Build media relationships and manage PR outreach together with Veridise’s marketing team
Requirements:
4+ years of experience in marketing or communications role.
SaaS product marketing or B2B marketing experience
Demonstrated success in digital marketing and content creation
Excellent writing skills, including technical and product storytelling
Proven experience building end-to-end marketing funnels (awareness → conversion → retention).
Strong command of digital marketing tools, channels, and performance tracking
Fluent in English (written and spoken)
Willingness to learn the ropes of blockchain security
Bonus points (optional):
Experience with or deep interest in web3 and blockchain
Cybersecurity experience
Technical foundation in a STEM discipline
Soft skills:
Self-starter with a proactive and hands-on mindset
Comfortable working independently and remotely
Able to adapt quickly in a fast-evolving environment
Strong professional ethics
What we offer:
The chance to build and shape the marketing for a cutting-edge product from the ground up
An opportunity to work with world-class team of security professionals
Fully remote role with flexible hours
Competitive compensation
About AuditHub and Veridise
AuditHub is developed by Veridise. Veridise is a blockchain security company founded by a team of world-class researchers. We are passionate about bringing our state-of-the-art security research and software analysis tools to the fingertips of web3 developers.
Our security analysis tools are the best-in-class and build on years of academic research from our team. These automated tools augment human intelligence during our audits and help us cover edge cases and catch subtle vulnerabilities that were missed in previous audits.
We are trusted by many leading projects and ecosystems, including RISC Zero, Linea, the Ethereum Foundation, Succinct, Ankr, and others.
Only shortlisted candidates will be contacted.
Learn more and apply:
https://veridise.com/careers/
https://veridise.com/careers/head-of-product-marketing/
https://veridise.com/audithub/