Head of Product Marketing, Institutional

Europe
Full time
Office
Compensation is not specified
Role
Product Marketing Manager
Description

Who We Are

At OKX, we envision a future shaped by technology. Established in 2017, we are transforming global systems with our advanced digital asset exchange, Web3 portal, and blockchain ecosystems. Our mission is to redefine the financial landscape by providing a wide array of intricate and innovative products, solutions, and trading tools. Trusted by over 50 million users across 180 countries, OKX empowers individuals to explore the Web3 world. Through our diverse range of offerings and dedication to innovation, we aim to create a world of financial accessibility driven by blockchain and decentralized finance.

We foster a culture of innovation in our work and products and actively engage in promoting employee participation in community initiatives. With a global team of more than 3,000 individuals, we recognize the value of diversity and inclusion in generating enduring industry impact. Join us in shaping the future!

About the Opportunity

Picture yourself at the forefront of the cryptocurrency revolution, facilitating easy entry into the crypto economy for individuals. As a marketing leader, you will have the chance to shape the narrative, value proposition, and marketing strategy for institutional trading products and tools at a leading crypto platform. It's an exciting time to be part of this industry, and your efforts will contribute to the growth and adoption of decentralized technology.

About the team: The role of Institutional Product Marketing Director is within the Global Product Marketing team, responsible for bringing our product narratives to the market. Collaborating closely with Product, Business, Client Support, and other Marketing teams, we translate value propositions into compelling messages for clients and prospects, driving acquisition, engagement, and retention.

What You’ll Be Doing

  • Strategic Marketing Leadership: Devise and implement a comprehensive marketing strategy specifically focused on OKX's institutional products to enhance adoption, engagement, and expansion.

  • Product Positioning: create compelling product positioning and messaging that resonates with institutional clients using market insights and customer feedback.

  • Go-To-Market Execution: Oversee the implementation of marketing campaigns, including strategies to introduce new products and features tailored for the institutional market.

  • Thought Leadership: Represent the organization through public engagements, conferences, media exposure, and authored contributions. Cultivate thought leadership and enhance industry conversations as a crypto-focused leader.

  • Cross-Functional Collaboration: Foster collaboration across various teams like product, sales, and client support to ensure a unified user experience and product messaging.

  • Product Feedback Loops: Establish and manage a feedback loop with institutional users to collect insights and drive product improvements.

  • Market Research: Lead market research initiatives to grasp industry trends, competitor approaches, and client expectations.

What We Look For In You

  • Experience: A minimum of 10 years experience in product marketing, emphasizing institutional clients within fintech or cryptocurrency realms.

  • Leadership: Demonstrated leadership abilities to inspire teams and execute marketing strategies in a fast-paced environment.

  • Financial Markets Knowledge: Profound comprehension of financial markets, trading concepts, and investment strategies, including familiarity with stocks, bonds, cryptocurrencies, forex, commodities, and derivatives.

  • Marketing Expertise: Strong understanding of direct, digital, and content marketing with the agility to explain complex products to diverse audiences.

  • Communication and Influence: Exceptional communication skills with the capability to influence strategies and communicate complex products effectively.

  • External Engagement and Thought Leadership Experience: Established proficiency in representing an organization through public engagements, conference involvement, and media interaction. Proven record of developing thought leadership through public speaking and engagement with crypto and financial industry events. Media training background preferred for acting as a public representative of the organization.

  • Market Analysis: Demonstrated skills in conducting market research, competitive analysis, and trend forecasting within the digital asset space.

Perks & Benefits

  • Competitive remuneration package

  • Learning & Development programs and Education support for growth

  • Various team-building activities and company events

  • Wellness and meal allowances

  • Comprehensive healthcare benefits for employees and dependents

  • More details will be shared during the process!

Skills Required
Avatar
OKX
Company size
Not specified
Location
United States
Description
Not specified

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