Head of Product Marketing, Institutional
Who We Are
At OKX, we envision a future shaped by technology. Established in 2017, we are transforming global systems with our advanced digital asset exchange, Web3 portal, and blockchain ecosystems. Our mission is to redefine the financial landscape by providing a wide array of intricate and innovative products, solutions, and trading tools. Trusted by over 50 million users across 180 countries, OKX empowers individuals to explore the Web3 world. Through our diverse range of offerings and dedication to innovation, we aim to create a world of financial accessibility driven by blockchain and decentralized finance.
We foster a culture of innovation in our work and products and actively engage in promoting employee participation in community initiatives. With a global team of more than 3,000 individuals, we recognize the value of diversity and inclusion in generating enduring industry impact. Join us in shaping the future!
About the Opportunity
Picture yourself at the forefront of the cryptocurrency revolution, facilitating easy entry into the crypto economy for individuals. As a marketing leader, you will have the chance to shape the narrative, value proposition, and marketing strategy for institutional trading products and tools at a leading crypto platform. It's an exciting time to be part of this industry, and your efforts will contribute to the growth and adoption of decentralized technology.
About the team: The role of Institutional Product Marketing Director is within the Global Product Marketing team, responsible for bringing our product narratives to the market. Collaborating closely with Product, Business, Client Support, and other Marketing teams, we translate value propositions into compelling messages for clients and prospects, driving acquisition, engagement, and retention.
What You’ll Be Doing
Strategic Marketing Leadership: Devise and implement a comprehensive marketing strategy specifically focused on OKX's institutional products to enhance adoption, engagement, and expansion.
Product Positioning: create compelling product positioning and messaging that resonates with institutional clients using market insights and customer feedback.
Go-To-Market Execution: Oversee the implementation of marketing campaigns, including strategies to introduce new products and features tailored for the institutional market.
Thought Leadership: Represent the organization through public engagements, conferences, media exposure, and authored contributions. Cultivate thought leadership and enhance industry conversations as a crypto-focused leader.
Cross-Functional Collaboration: Foster collaboration across various teams like product, sales, and client support to ensure a unified user experience and product messaging.
Product Feedback Loops: Establish and manage a feedback loop with institutional users to collect insights and drive product improvements.
Market Research: Lead market research initiatives to grasp industry trends, competitor approaches, and client expectations.
What We Look For In You
Experience: A minimum of 10 years experience in product marketing, emphasizing institutional clients within fintech or cryptocurrency realms.
Leadership: Demonstrated leadership abilities to inspire teams and execute marketing strategies in a fast-paced environment.
Financial Markets Knowledge: Profound comprehension of financial markets, trading concepts, and investment strategies, including familiarity with stocks, bonds, cryptocurrencies, forex, commodities, and derivatives.
Marketing Expertise: Strong understanding of direct, digital, and content marketing with the agility to explain complex products to diverse audiences.
Communication and Influence: Exceptional communication skills with the capability to influence strategies and communicate complex products effectively.
External Engagement and Thought Leadership Experience: Established proficiency in representing an organization through public engagements, conference involvement, and media interaction. Proven record of developing thought leadership through public speaking and engagement with crypto and financial industry events. Media training background preferred for acting as a public representative of the organization.
Market Analysis: Demonstrated skills in conducting market research, competitive analysis, and trend forecasting within the digital asset space.
Perks & Benefits
Competitive remuneration package
Learning & Development programs and Education support for growth
Various team-building activities and company events
Wellness and meal allowances
Comprehensive healthcare benefits for employees and dependents
More details will be shared during the process!
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Sr marketing manager
Ambassador Program Manager
Marketing Growth Lead
Build the vibe. You’ll set the tone and personality of our community across Discord, Twitter, Telegram, and wherever players hang out.
Keep the squad engaged. Run quests, events, AMAs, tournaments, community calls, lore drops, meme contests, and more.
Be our frontline. Answer questions, share updates, and make sure feedback is getting to the devs and leadership in real time.
Grow our army. Welcome new players, help onboard them into the Strike Arena universe, and reward community legends with roles, recognition, and incentives.
Partner with guilds, creators & KOLs. Support collabs, raid events, co-streams, and everything in between.
Stay plugged into web3 culture. Know what’s trending. Jump into memes. Be reactive and proactive in shaping the conversation.
Help shape the future. As our ears and eyes in the community, you’ll play a major role in evolving the game, features, and community tools.
🧠 You Might Be a Fit If…
You’ve been a Community Manager or Mod in web3, especially for a game, NFT project, or DeFi protocol.
You’re super active in Discord and Twitter, and have a feel for what makes a digital community thrive (and what kills momentum).
You love games — especially competitive or crypto-enhanced ones — and understand the player mindset.
You can write clearly, meme cleverly, and manage chaos with good vibes.
You know how to scale a community, from 1k early users to 100k+ with structure, fun, and a sense of identity.
You’re proactive. You don’t wait for directions — you bring ideas and energy daily.
Send CV: career@strikearena.io
KOL BD (English regoin, Iran, Spain, Korea, Japan, Taiwan...)
Job type: Full-time, remote
Key Responsibilities:
1. Develop and execute strategies to grow the derivatives trading user base in target regions.
2. Build and manage partnerships with institutional clients and key ecosystem players.
3. Identify market trends, user needs, and competitor activities to drive product and service enhancements.
4. Collaborate with internal teams to optimize product offerings and campaigns for target markets.
Qualifications:
1. Proven experience in business development or sales in the crypto/financial industry.
2. Strong understanding of derivatives trading and market dynamics.
3. Excellent communication and negotiation skills.