Head of Product Marketing, Institutional

Europe
Full time
Office
Compensation is not specified
Role
Product Marketing Manager
Description

Who We Are

At OKX, we envision a future shaped by technology. Established in 2017, we are transforming global systems with our advanced digital asset exchange, Web3 portal, and blockchain ecosystems. Our mission is to redefine the financial landscape by providing a wide array of intricate and innovative products, solutions, and trading tools. Trusted by over 50 million users across 180 countries, OKX empowers individuals to explore the Web3 world. Through our diverse range of offerings and dedication to innovation, we aim to create a world of financial accessibility driven by blockchain and decentralized finance.

We foster a culture of innovation in our work and products and actively engage in promoting employee participation in community initiatives. With a global team of more than 3,000 individuals, we recognize the value of diversity and inclusion in generating enduring industry impact. Join us in shaping the future!

About the Opportunity

Picture yourself at the forefront of the cryptocurrency revolution, facilitating easy entry into the crypto economy for individuals. As a marketing leader, you will have the chance to shape the narrative, value proposition, and marketing strategy for institutional trading products and tools at a leading crypto platform. It's an exciting time to be part of this industry, and your efforts will contribute to the growth and adoption of decentralized technology.

About the team: The role of Institutional Product Marketing Director is within the Global Product Marketing team, responsible for bringing our product narratives to the market. Collaborating closely with Product, Business, Client Support, and other Marketing teams, we translate value propositions into compelling messages for clients and prospects, driving acquisition, engagement, and retention.

What You’ll Be Doing

  • Strategic Marketing Leadership: Devise and implement a comprehensive marketing strategy specifically focused on OKX's institutional products to enhance adoption, engagement, and expansion.

  • Product Positioning: create compelling product positioning and messaging that resonates with institutional clients using market insights and customer feedback.

  • Go-To-Market Execution: Oversee the implementation of marketing campaigns, including strategies to introduce new products and features tailored for the institutional market.

  • Thought Leadership: Represent the organization through public engagements, conferences, media exposure, and authored contributions. Cultivate thought leadership and enhance industry conversations as a crypto-focused leader.

  • Cross-Functional Collaboration: Foster collaboration across various teams like product, sales, and client support to ensure a unified user experience and product messaging.

  • Product Feedback Loops: Establish and manage a feedback loop with institutional users to collect insights and drive product improvements.

  • Market Research: Lead market research initiatives to grasp industry trends, competitor approaches, and client expectations.

What We Look For In You

  • Experience: A minimum of 10 years experience in product marketing, emphasizing institutional clients within fintech or cryptocurrency realms.

  • Leadership: Demonstrated leadership abilities to inspire teams and execute marketing strategies in a fast-paced environment.

  • Financial Markets Knowledge: Profound comprehension of financial markets, trading concepts, and investment strategies, including familiarity with stocks, bonds, cryptocurrencies, forex, commodities, and derivatives.

  • Marketing Expertise: Strong understanding of direct, digital, and content marketing with the agility to explain complex products to diverse audiences.

  • Communication and Influence: Exceptional communication skills with the capability to influence strategies and communicate complex products effectively.

  • External Engagement and Thought Leadership Experience: Established proficiency in representing an organization through public engagements, conference involvement, and media interaction. Proven record of developing thought leadership through public speaking and engagement with crypto and financial industry events. Media training background preferred for acting as a public representative of the organization.

  • Market Analysis: Demonstrated skills in conducting market research, competitive analysis, and trend forecasting within the digital asset space.

Perks & Benefits

  • Competitive remuneration package

  • Learning & Development programs and Education support for growth

  • Various team-building activities and company events

  • Wellness and meal allowances

  • Comprehensive healthcare benefits for employees and dependents

  • More details will be shared during the process!

Skills Required
Avatar
OKX
Company size
Not specified
Location
United States
Description
Not specified

More Full-time Jobs

Show more

Strategic Business Development Partner – High-End Software Engineering (15% Commission)

Remote, USA
Remote, USA
Part time
Remote
Strategic Business Development Partner – High-End Software Engineering
 
About Oferli
Oferli is an elite software engineering agency founded by Sadr B, who serves as its CEO. The agency is powered by a core team of senior developers, each with 8+ years of professional experience. We focus on a "deep-engineering" philosophy, delivering robust, scalable, and high-performance backend solutions while intentionally avoiding AI-generated shortcuts to ensure long-term sustainability and quality.
 
The Partnership Opportunity
As the CEO and Founder of Oferli, I am seeking a results-driven Sales Partner to identify, connect with, and secure high-value software development contracts for our agency. This is a strategic partnership opportunity designed for professionals who possess a strong network in the technology or business sectors.
 
What We Offer
* Performance-Based Commission: We provide a guaranteed 15% commission on every successfully closed project brought to our agency.
* Technical Excellence: Our expert team handles all technical architecture, development, and delivery, allowing you to focus entirely on the sales process.
* Efficient Compensation: As a forward-thinking agency, we utilize decentralized payment methods (Web3/Cryptocurrency) for transparent and rapid payouts.
 
Expectations
* Lead Generation: Proactively sourcing and converting high-value leads.
* Professionalism: Maintaining the high standard of communication and transparency that Oferli represents.
* Strategic Alignment: Understanding the value of long-term, high-quality engineering over rapid, messy scaling.
 
Our Credibility
Our technical capabilities are validated by our portfolio of successful applications launched on the Google Play Store. We are committed to strategic growth and maintaining an elite standard of service for all our clients.
 
If you are a high-level sales professional seeking a long-term partnership with a technically elite agency, I invite you to apply. Let us build sustainable, long-term growth together.
 
Payment in Crypto

Business development Manager

Full time
Remote
Hey everyone,
 
I’m looking for recommendations or to connect directly with a marketing team / agency that genuinely understands the Forex trading space — especially community-led growth.
 
I run many public XAUUSD signals Telegram channel that has grown organically to 12,000+ members over the years (since 2020). No ads, no clickbait, no fake screenshots. The channel is completely free and will stay that way because the core idea has always been transparency and live testing rather than selling promises.
 
A few things about the community:
 
• Signals focused only on FX & XAUUSD
 
• Consistent average accuracy around ~78%
 
• Clear risk management & lot sizing shared with every setup
 
• Priority is always capital protection, not overtrading
 
• Everything is public so anyone can track performance in real time for as long as they want
 
The growth so far has been word-of-mouth and organic, but now I want to scale this community responsibly and reach 100,000+ free members this year without turning it into a hype machine.
 
I’m not looking for generic social media marketers. I’m specifically interested in people/agencies who:
 
• Understand traders, not just traffic
 
• Can grow communities ethically and sustainably
 
• Know how to position transparency as a strength (not fake luxury marketing)
 
• Have experience with Telegram / Instagram / Reddit / Trading communities
 
If you’re a marketer in this niche, or you’ve worked with someone solid before, I’d really appreciate guidance, referrals, or a conversation.
 
Thanks in advance 🙏
 
Happy to share more details in DMs.
Payment in Crypto
1,000-1,500
Monthly
See details

Earn $300-$1000/week - 50% Comission (crypto offers)

Part time
Hybrid
I am looking for serious closer/affiliate to sell a proven digital product 
Offers :
 product price :$97 
Your cut : 50% ( $48 per sale ) 
Paid same day in USDT after proof of sale 
Why this converts: Beginner friendly "make money" angle
Clear outcom: generate 150+ USDT in 24h
no subcription/no API cost
Ready- to use- landing page
Your role: 
Promote your link 
Close deals ( Dms,network,clients)
Product : lead generation tool ( Google maps ) packaged as a "cash systeme" already tested strong-demand 
Number close 
5 sales/day = $240 day no cap
Looking for motivated sellers only .
Send "Ready" to get started
Payment in Crypto
83.33-83.33
Monthly
See details

Crypto Business Development / Client Acquisition — Commission Based

Part time
Remote
I'm looking for 1-3 people to find and close clients for me on a commission basis. No cold calling, no ads — just direct outreach to token project teams via Telegram and Twitter.
What you'd be doing:
Finding token projects listed on tier 2-3 exchanges with low volume (under $10k/day)
Reaching out to the project team via Telegram or Twitter with a short pitch
Handing off interested leads to me for closing
What you need:
Active presence in crypto Telegram communities
Ability to identify low-volume tokens and find their team contacts
Basic understanding of what market making is (I'll explain if needed)
Fluent English
Commission structure:
$80 per client's(exchange, usually multiple per client) you bring that signs up (20% of first month)
Example: bring 3 clients with 2 trading pairs who each stay 6 months = $80×3x2x6 = $2880
What I provide:
Landing page you can send prospects to
Short pitch script that works
Full onboarding handled by me once lead is interested
Fast payment via crypto
Ideal candidate: Someone already active in small/mid cap crypto communities who knows how to approach project teams without being spammy. Experience in crypto sales or BD is a plus but not required — the pitch is simple and the product solves a real visible problem.
To apply: Tell me briefly about your crypto background and why you think you are suitable for this role
Payment in Crypto
80-1,920
Monthly
See details

Business Development Lead — Web3 / DeFi (KOL & BDM Growth)

Full time
Remote
Business Development Lead — Web3 / DeFi (KOL & BDM Growth)
Remote | FBYT
We are building FBYT, a decentralized money management platform designed to redefine how capital is managed and deployed in Web3.
We are looking for a Business Development Lead to scale our growth engine by recruiting and managing a global network of Business Development Managers.
Role Overview
This is a strategic growth role focused on building and scaling a BD team.
You will be responsible for:
Sourcing and onboarding high-quality BDMs
Building a scalable partner acquisition engine
Ensuring BDMs are productive and aligned
Driving consistent KOL / Money Manager acquisition through your team
What You’ll Be Doing
Recruit and onboard BDMs globally
Train and guide BDMs on:
KOL acquisition
attracting and onboarding retail and institutional crypto managers
onboarding process
performance expectations
Monitor performance and optimize output
Build systems, playbooks, and processes for scaling BD
Act as a key driver of user and revenue growth
Compensation Structure
This role offers a competitive fixed salary + performance-based upside
Why This Role is Unique
Build and lead a global BD network
High ownership and strategic impact
Combination of:
leadership
recruiting
growth strategy
Strong upside tied to team performance
What We’re Looking For
Experience in:
Web3 / crypto / DeFi
Business Development or affiliate growth
Proven ability to:
recruit
build teams
scale partnerships
Strong network in:
KOL / trading / crypto communities
Highly organized and performance-driven
Ideal Candidate
Thinks in systems, not just individual deals
Knows how to scale people + processes
Motivated by building and leading a team
Join Us
If you want to build and scale a global BD operation in Web3 and be rewarded for real impact — we’d love to hear from you.
Telegram: @DT_7717
X: https://x.com/FBYTio