Lifecycle & CRM - LATAM
Binance is a global blockchain ecosystem renowned for being home to the world's largest cryptocurrency exchange, trusted by millions worldwide for its exceptional security measures, transparent user fund handling, swift trading engine, extensive liquidity, and a diverse range of digital asset offerings. Binance's services span from trading and financial services to education, research, and institutional support, all powered by digital assets and blockchain technology to foster financial inclusion and enhance global financial accessibility.
Responsibilities
Lead the optimization of the onboarding process for new users, including personalized marketing campaigns and engagement strategies to enhance activation and conversion rates.
Develop a robust user lifecycle management system to improve retention and repeat purchase rates through loyalty programs, gamification, and cross-selling tactics.
Implement strategies for user referral and organic growth to drive product adoption.
Conduct A/B testing and employ user segmentation approaches to fine-tune operations and resource allocation effectively.
Collaborate with cross-functional teams to execute lifecycle marketing campaigns smoothly.
Utilize data analysis and logical thinking to derive insights, identify issues, and suggest data-driven solutions.
Stay informed about the features, preferences, and pain points of all Business Unit products.
Requirements
Demonstrated success in user growth, retention, conversion, and repeat purchase initiatives.
Over 7 years of experience in the internet industry, with at least 3 years in senior user growth roles within transaction-based sectors.
Proficiency in leading growth projects, operations, or campaigns with structured frameworks.
Deep understanding of operational methodologies like AB testing and funnel analysis.
Experience with marketing automation platforms/tools.
Strong data-driven mindset with the ability to establish data monitoring systems and propose solutions based on insights.
Familiarity with working across various Business Unit products and understanding user preferences and pain points.
Why Binance
Contribute to shaping the future with a leading blockchain ecosystem.
Work with top-tier talent in a global, user-centric organization with a flat structure.
Engage in fast-paced projects with autonomy in an innovative setting.
Grow your career in a results-focused environment with continual learning opportunities.
Competitive salary and comprehensive company benefits.
Flexibility to work from home as per the nature of the business team's work.
Binance is an equal opportunity employer committed to diversity in the workforce. By applying for a job, you agree to our Candidate Privacy Notice. AI tools may be used in the hiring process for reviewing applications and assessing candidate data, but final hiring decisions are made by humans. For more information on data processing, kindly reach out to us.
