Marketing Automation Specialist
About the Company: We are a cutting-edge company dedicated to providing the highest level of security and accessibility for digital assets worldwide. Our global platform, established in 2014, caters to digital assets and Web3 technologies. With our Ledger Nanos securing over 20% of the world's crypto assets, we are headquartered in Paris and Vierzon, and have offices in the UK, US, Switzerland, and Singapore. Our team of over 500 professionals develops innovative products and services to empower individuals and businesses in safely buying, storing, exchanging, growing, and managing crypto assets.
At our company, we uphold core values of Pragmatism, Audacity, Commitment, Trust, and Transparency, which define our distinctive organizational culture. Our employees collectively shape our work environment to foster innovation and collaboration.
Role Overview:
As part of our team, you will be responsible for crafting, implementing, and optimizing marketing strategies to enhance user engagement, adoption, and retention for the Ledger Live app (Wallet). Leveraging your expertise in CRM and marketing automation platforms, you will design personalized communication journeys across various channels. This role offers a unique opportunity to contribute to Ledger's expansion within the dynamic landscape of web3 and digital assets.
Key Responsibilities:
- Create, manage, analyze, and refine multi-channel marketing campaigns to drive business objectives.
- Lead end-to-end campaign execution through collaboration with cross-functional teams for content creation, design, development, localization, tracking, and delivery processes.
- Identify opportunities for process automation and optimization to enhance campaign performance through continuous analysis and innovative solutions.
- Foster close collaboration with product, marketing, sales, and analytics teams to execute a high volume of campaigns effectively.
Ideal Candidate:
- Possesses 2+ years of experience in CRM and marketing automation.
- Proficient in Marketing Automation Platforms like Braze, Salesforce Marketing Cloud, Eloqua, Pardot, Marketo, or HubSpot.
- Exhibits strong written and verbal communication skills in English.
- Demonstrates a collaborative team spirit to engage with the CRM team and other departments regularly.
- Shows a creative marketing orientation along with meticulous attention to detail.
- displays interest or background in the crypto industry, with knowledge of SQL or Liquid Scripting being advantageous.
- Comes from a FinTech or trading background, which is desirable.
Benefits:
- Stock options to incentivize and reward employees.
- Hybrid work policy for flexibility.
- Regular social events, along with office snacks and beverages.
- Comprehensive health insurance, including medical, dental, and vision coverage.
- Opportunities for personal development, coaching, and fitness programs.
- Generous vacation package of 28 days annually in addition to national holidays.
- Access to state-of-the-art office equipment and gadgets, including Apple products.
- Transportation reimbursement.
- Employee discount on company products.
Equal Opportunity Employer: We are committed to creating an inclusive workplace that values diversity across gender, ethnicity, religion, sexual orientation, social status, disability, or age, and encourage all qualified individuals to apply.
