Marketing Business Analyst - APAC
Binance, a prominent global blockchain ecosystem supporting the largest cryptocurrency exchange, is relied upon by millions globally for its top-notch security, transparent user funds, high-speed trading engine, deep liquidity, and a diverse range of digital asset products. Binance's offerings span trading, finance, education, research, payments, institutional services, Web3 features, and more, all geared towards building a comprehensive financial ecosystem to bolster financial freedom and enhance financial access worldwide.
Primary Responsibilities
Evaluate marketing campaign effectiveness, customer behavior, and market trends to pinpoint opportunities and risks.
Develop and sustain marketing dashboards and reports to monitor KPIs and ROI.
Collaborate with marketing teams to outline data requirements and support business analysis and critical decisions.
Conduct competitor analysis and market research to guide marketing strategies.
Utilize data visualization tools to present insights clearly to stakeholders.
Perform user conversion, behavioral preferences, segmentation analysis, and establish an enduring data monitoring system and user operation framework.
Qualifications
Bachelor’s degree in Statistics, mathematics, or related field.
Proven experience in marketing analysis, business intelligence, or similar roles.
Proficiency in data analysis tools such as Excel, SQL, Tableau, Power BI, or equivalent.
Strong analytical skills to interpret complex data sets.
Bilingual fluency in English and Mandarin for coordination with overseas partners and stakeholders.
Familiarity with digital marketing channels and metrics is advantageous.
Bonus points for experience with statistical software or programming languages (Python, R).
Why Binance
• Play a pivotal role in shaping the future with the world’s leading blockchain ecosystem.
• Collaborate with top-tier talents in a user-centric global organization characterized by a flat structure.
• Take on unique, fast-paced projects with autonomy in an innovative setting.
• Flourish in a results-driven environment with ample opportunities for career advancement and continuous learning.
• Enjoy competitive salary and company benefits.
• Remote work flexibility based on the nature of the business team.
Binance is dedicated to being an equal opportunity employer, recognizing the importance of a diverse workforce for overall success. When submitting a job application, you acknowledge that you have read and agreed to our Candidate Privacy Notice.
Artificial intelligence tools may be utilized to support parts of the hiring process. These tools complement the recruitment team's efforts but do not substitute human judgment. Final hiring decisions are made by humans. For more information on how your data is processed, feel free to reach out to us.
