Marketing Manager – Events & Community (Australia)

Binance is a global blockchain ecosystem recognized as a forefront player in the cryptocurrency exchange segment, with a substantial user base spanning over 100 countries. The platform ensures a secure trading environment, transparency in user funds, high-speed trading engine, extensive liquidity, and a diverse range of digital asset products. Apart from trading and finance services, Binance encompasses aspects like education, research, payments, institutional services, Web3 functionalities, and more, utilizing the potential of digital assets and blockchain to establish an inclusive financial landscape that promotes global financial accessibility.

Role Overview

We seek an energetic Marketing Manager to spearhead events and community expansion specifically tailored for the Australian market. The primary focus of this role is to reinstate brand confidence, enhance local presence, and engage with the community at the grass-roots level in Australia. The ideal candidate will be adept at creating and executing culturally relevant events that comply with regulations while building intense user connections through various activities ranging from small community gatherings to large-scale campaigns.

Responsibilities:

Event Strategy & Execution

• Strategize and conduct a variety of events including community meetups, educational workshops, partner activations, and experiential campaigns.
• Oversee all event aspects from planning and vendor management to execution and post-event evaluation.
• Ensure full compliance with local regulations and internal policies.
• Develop event formats that prioritize trust and alignment with current market dynamics.

Community Building & Engagement

• Establish and nurture a loyal local community both online and offline.
• Identify and manage influential community leaders and micro-KOLs.
• Create advocacy programs that focus on genuine support rather than incentivization.
• Take charge of local communication channels for consistent brand representation.

Brand & Reputation Rebuild

• Craft regionally tailored, trust-centric messaging based on the global brand ethos.
• Lead initiatives that position Binance as responsible, compliant, and user-focused.
• Collaborate with PR to maintain coherence between events, messaging, and media portrayal.

Partnerships & Local Collaborations

• Identify and initiate partnerships with universities, Web3 communities, financial groups, and cultural hubs.
• Cultivate credible local alliances to reinforce brand perception.

Performance Tracking & Optimization

• Monitor key metrics such as event turnout, community growth, and acquisition costs.
• Continuously refine event formats based on local effectiveness.

Requirements:

Experience

• Possess 4–7+ years of experience in events, community, or brand marketing.
• Demonstrable experience in the Australian market.
• Background in crypto, fintech, or startup environments preferred.
• History of executing successful, well-attended events.

Skills & Mindset

• Solution-oriented with a strong grasp of Australian culture and audience behavior.
• Capable of thriving in a highly regulated and sensitive environment.
• Proficient in stakeholder management and comfortable in a lean team setting.

Personality Fit

• Pragmatic and action-driven individual with a focus on tangible outcomes.
• Exhibits high accountability with a keen eye for strategic decisions.
• Ability to balance global branding with local nuances.

Why Binance

• Being an equal opportunity employer, Binance values diversity in its workforce.
• Opportunities for impactful contributions and career advancement in a globally acclaimed blockchain ecosystem.
• Collaborative environment with a results-oriented approach, fostering continuous growth and learning.
• Competitive compensation and attractive benefits package.
• Flexible work arrangements with potential work-from-home benefits based on business requirements.

Binance emphasizes the importance of diversity in the workplace and actively aims to maintain an inclusive workforce environment. When applying for this position, candidates are expected to have reviewed and agreed to our Candidate Privacy Notice. AI tools may be employed during the hiring process to support recruitment efforts without replacing human evaluation entirely. Ultimately, human judgment still governs the final hiring decisions. For further clarification on data processing procedures, candidates are encouraged to contact us directly.