Marketing Strategy & Operations Manager
About Arbitrum Foundation
The Arbitrum Foundation is dedicated to advancing Ethereum scalability through state-of-the-art Layer 2 solutions. Our main product, Arbitrum One, an Optimistic Rollup, delivers quicker and more cost-effective transactions while upholding Ethereum’s security and decentralization. Providing developers with the tools to construct scalable and secure decentralized applications (dApps), Arbitrum chains offer performance flexibility and cost efficiency. Our aim is to enrich the Ethereum ecosystem, foster the adoption of Web3 technology, and distribute high-performance, open-source blockchain solutions. With hundreds of dApps on the platform and a TVL exceeding $13bn, Arbitrum is at the forefront of Ethereum scaling solutions.
At the Arbitrum Foundation, we uphold values such as decentralization, innovation, and community engagement. We are dedicated to shaping the future of decentralized finance and blockchain technology and are seeking individuals passionate about participating in the evolution of the Web.
Your Role
Our marketing team at the Arbitrum Foundation is searching for a dynamic Marketing Strategy & Operations Manager to play a key role in driving growth and adoption within the Arbitrum ecosystem. Working closely with the Head of Marketing, you will take charge of developing and executing comprehensive marketing strategies, overseeing operational processes, and collaborating with diverse teams to achieve primary business goals. This position calls for a strategic thinker with a keen understanding of Web3 industry trends and blockchain technology, a commitment to pushing boundaries in innovation, and a readiness to acquire new skill sets.
Your Responsibilities
- Plan and implement go-to-market strategies with community managers and marketing experts to boost the adoption of Arbitrum tech stack and Stylus and enhance engagement on strategic initiatives.
- Conduct thorough analysis to recognize target demographics, emerging trends, and growth opportunities.
- Lead the planning, execution, and analysis of marketing campaigns across various channels, including social media, email, content marketing, and paid advertising.
- Monitor and analyze campaign performance metrics to optimize strategies and enhance ROI.
- Streamline marketing processes and workflows to enhance efficiency and outcomes.
- Manage marketing budgets and resources for optimal allocation and utilization.
- Oversee the implementation of marketing technologies and tools.
- Stay informed about industry trends and best practices to keep the organization ahead of the curve.
- Ensure timely reporting of campaign results and insights to leadership and cross-functional teams.
- Collaborate with product, development relations, and business development teams to align and integrate marketing efforts.
- Work with external agencies and partners to execute marketing initiatives.
- Evaluate the performance of community engagement programs like the Ambassador Program and KOL marketing, and reallocate resources based on performance.
What You'll Need
- Minimum of 7 years of experience in marketing strategy and operations, preferably in technology or blockchain industries.
- Profound understanding of Web3, blockchain technology, and the cryptocurrency landscape.
- Demonstrated track record in developing and executing successful marketing campaigns.
- Proficiency in marketing analytics and measurement tools.
- Excellent communication and interpersonal abilities.
- Strong project management and organizational skills.
- Capability to work independently and collaborate effectively within a team.
- Enthusiasm for the future of blockchain technology and the Arbitrum ecosystem.
Nice to Have
- Previous experience with decentralized autonomous organizations (DAOs) or blockchain ventures.
- Familiarity with content marketing and SEO.
- Experience with marketing automation and measurement tools.
Arbitrum Foundation Perks
The Arbitrum Foundation offers a benefits package designed to prioritize the well-being of you and your family. Our comprehensive compensation plan includes:
- Remote-first global workforce
- Leading healthcare insurance
- Home office set-up allowance
- Wellbeing allowance
- Growth/continuing education allowance
- Flexible time off
- Company-issued laptop
The Arbitrum Foundation is dedicated to cultivating a diverse and inclusive workplace and is an equal opportunity employer. We believe in fair treatment for all individuals, regardless of race, national origin, gender, age, or other legally protected status. Accommodations are available during the recruitment process for applicants with disabilities. If you possess substantial qualifications but do not quite meet all requirements, we encourage you to submit an application to discover how you could be a valued asset in this role.
Learn More about The Arbitrum Foundation
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We are a boutique, Asia-based Web3 marketing agency working with early-stage and growth-stage crypto projects across DeFi, infrastructure, consumer apps, and gaming.
Our team has executed campaigns with leading L1/L2 ecosystems, DeFi protocols, and community-driven projects.
We focus on narrative design, community activation, cross-market growth, and delivering impactful results for clients in Asia and globally.
We are now expanding our BD and Community Ops teams.
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We’re hiring a community moderator to support client communities across Telegram, Discord, and X.
This is a front-line, user-facing role requiring empathy, high engagement, and strong judgment.
Responsibilities
Moderate multiple client communities to ensure safety, clarity, and engagement.
Respond to user questions, coordinate AMA/announcement schedules, post updates.
Keep communities active during key moments: launches, airdrops, campaigns, content releases.
Identify community issues or risks early and escalate appropriately.
Summarize community sentiment and user feedback for internal strategy teams.
Maintain tone, credibility, and professionalism when interacting with users.
Requirements
Prior experience moderating Web3 communities or Web2 social groups.
Familiarity with crypto user behavior, culture, and community patterns.
Excellent written communication and quick response ability.
High reliability; able to cover activity across Asian time zones.
Familiarity with the Southeast Asia KOL landscape, with strong existing relationships preferred.
Bonus
Ability to create short-form content or memes.
Multilingual (EN + CN preferred).
Experience with community analytics tools.
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We are a boutique, Asia-based Web3 marketing agency working with early-stage and growth-stage crypto projects across DeFi, infrastructure, consumer apps, and gaming.
Our team has executed campaigns with leading L1/L2 ecosystems, DeFi protocols, and community-driven projects.
We focus on narrative design, community activation, cross-market growth, and delivering impactful results for clients in Asia and globally.
We are now expanding our BD and Community Ops teams.
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We’re looking for an energetic, relationship-driven BD Manager to help us expand our client base across Asia, Europe, and emerging markets.
You will represent the agency, identify growth opportunities, and build long-term relationships with founders, marketing teams, and communities.
Responsibilities
Identify and reach out to potential clients across DeFi, L1/L2, GameFi, infrastructure, and consumer crypto.
Manage inbound leads and maintain ongoing partner relationships.
Develop proposals for marketing, community growth, content strategy, and campaign execution.
Attend virtual and in-person events; represent the agency in AMAs, panels, or client calls.
Create collaboration opportunities with ecosystems, media outlets, KOL networks, and community groups.
Work closely with internal teams (content, community, strategy) to align solutions with client needs.
Requirements
1–3 years of BD, partnerships, or client-facing experience (Web3 preferred).
Strong communication and negotiation skills.
Understanding of crypto communities, social platforms, and narrative-driven marketing.
Comfortable working in a fast-paced, global, remote environment.
English required; Asian language fluency is a strong plus.
Familiarity with Southeast Asia Web3 projects, with strong relationships with project teams preferred.
Bonus
Experience in a Web3 agency, marketing firm, or KOL network.
Existing network of founders, CMOs, or BD leads within crypto.
Familiarity with China/SEA/India/Korea/Japan market dynamics.