Product Marketing Manager (B2B)
Hong Kong
Full time
Office
Compensation is not specified
Role
Product Marketing Manager
Description
Overview
A dynamic B2B technology company specializing in AI-driven solutions for enterprise businesses seeks a Product Marketing Manager with a customer-centric approach and strong content creation skills, to lead strategic planning and execution.
Responsibilities:
- Identify the ideal customer profile and deeply understand user pain points through customer interactions.
- Develop targeted messaging that aligns with customer needs.
- Create and maintain sales materials, product decks, case studies, and marketing content.
- Generate content for outbound and nurture campaigns.
- Build strategic account lists for Account-Based Marketing efforts.
- Plan and implement multi-channel outreach campaigns on platforms like LinkedIn and email.
- Monitor campaign performance and optimize based on key metrics.
- Represent the product at virtual or in-person events through engaging presentations.
- Stay informed on digital marketing trends in the AI and automation sectors.
Requirements:
- Experience in Software Sales, Business Development, or Growth Marketing, preferably in B2B SaaS or technical software.
- Excellent communication skills with a talent for crafting compelling narratives.
- Proficiency in creating engaging presentations for webinars and events.
- Strong analytical capabilities with experience in utilizing data tools for performance tracking.
Skills Required
Nahclimited
Website
Not specified
Company size
Not specified
Location
United States
Description
Not specified