Senior Content Marketing Manager

KeyValue

We are a group of innovators and researchers dedicated to enabling businesses and developers globally to leverage and create on decentralized platforms.

Our proficiency spans various areas including Ethereum and Starknet protocol development, layer-2 solutions, cryptography research, DeFi, security assessments, formal verification, real-time monitoring, smart contract deployment, and dapps and enterprise solutions.

Engaged in addressing complex challenges in the blockchain sector, we frequently partner with leading organizations like Ethereum Foundation, Starknet Foundation, Gnosis Chain, Flashbots, Forta Protocol, Lido, EigenLayer, Open Zeppelin, RISCZero, Aleph Zero, and more.

Currently, we are a remote team of over 350 professionals spread across 66+ countries.

About the Role

We are in search of an initiative-driven Content Marketing Lead to lead our content projects at a fast-growing, remote-first company deeply integrated in the Ethereum and blockchain communities. This opportunity suits an independent individual well-versed in blockchain culture and Ethereum's core ideals, thriving in a global team environment. As a hands-on leader, you will initially focus on creating and managing content across various platforms, with the potential for growth into a strategic position overseeing broader content marketing strategies.

The ideal candidate is passionate about storytelling, attentive to details, and possesses a mix of creative, project management, and analytical skills necessary to ensure our content resonates with our audience and reflects our brand values.

This role presents a distinctive chance to contribute to technological advancements, generating compelling content that promotes awareness and usage of blockchain tools and infrastructure. You will operate in a dynamic setting where you can explore your ideas and play a significant role in shaping our marketing efforts.

Primary Responsibilities

• Content Strategy and Implementation:

  • Devise and execute targeted content strategies aligned with brand objectives.

  • Collaborate with Engineering and Design teams to develop and launch campaigns enhancing visibility and engagement with our products.

  • Supervise the creation of diverse content forms such as technical blog posts, social media updates, video scripts, design briefs, etc.

  • Produce engaging posts on various platforms like Twitter, LinkedIn, and others.

• Content Management:

  • Coordinate collaboration among marketing, engineering, design, sales, and legal departments for cohesive brand promotion.

  • Maintain a content calendar to ensure consistent delivery and engagement across platforms.

• SEO and Analytics:

  • Implement SEO strategies to boost content visibility and organic growth.

  • Utilize campaign reports and insights to optimize content strategies in partnership with Marketing Data Analyst.

• Community Engagement and Market Research:

  • Engage with Ethereum and blockchain communities to track trends and hot topics.

  • Conduct market and competitor research to inform content decisions.

• Leadership and Team Management:

  • Support in team building, mentoring, and management within the content marketing department.

Essential Qualifications

• 5+ years of content marketing experience in the blockchain industry, showcasing successful content strategy execution.

• Background in B2B, B2D, B2C marketing within blockchain.

• Deep understanding and alignment with onchain marketing principles and Ethereum ecosystem.

• Superior English language skills with excellent writing and editing abilities.

• Proficient project management skills to handle multiple initiatives and meet deadlines in a fast-paced environment.

• Strong leadership capabilities to inspire and guide team members.

• Creative and strategic mindset with ability to collaborate across departments.

• Eagerness to understand complex technologies with a proactive work ethic.

• Knowledge of basic SEO and its social media applications.

• Familiarity with various social media platforms like Twitter, LinkedIn, TikTok, and more.

• Experience using CRM software and social scheduling tools.

Desired Qualifications

• Advanced degree in Marketing, Communications, or related field.

• Proficiency in advanced SEO practices and tools.

• Familiarity with content management systems (CMS).

• Experience with specific tools like Notion, Hubspot, Salesforce, Apollo.

• Bachelor's degree in marketing, communications, journalism, or a related field.

Note: Your personal information provided to Demerzel Solutions Limited (dba Nethermind) is processed as per UK GDPR guidelines for recruitment purposes. For more information on data handling, refer to the privacy policy.

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