Senior Content Marketing Manager
KeyValue
We are a group of innovators and researchers dedicated to enabling businesses and developers globally to leverage and create on decentralized platforms.
Our proficiency spans various areas including Ethereum and Starknet protocol development, layer-2 solutions, cryptography research, DeFi, security assessments, formal verification, real-time monitoring, smart contract deployment, and dapps and enterprise solutions.
Engaged in addressing complex challenges in the blockchain sector, we frequently partner with leading organizations like Ethereum Foundation, Starknet Foundation, Gnosis Chain, Flashbots, Forta Protocol, Lido, EigenLayer, Open Zeppelin, RISCZero, Aleph Zero, and more.
Currently, we are a remote team of over 350 professionals spread across 66+ countries.
About the Role
We are in search of an initiative-driven Content Marketing Lead to lead our content projects at a fast-growing, remote-first company deeply integrated in the Ethereum and blockchain communities. This opportunity suits an independent individual well-versed in blockchain culture and Ethereum's core ideals, thriving in a global team environment. As a hands-on leader, you will initially focus on creating and managing content across various platforms, with the potential for growth into a strategic position overseeing broader content marketing strategies.
The ideal candidate is passionate about storytelling, attentive to details, and possesses a mix of creative, project management, and analytical skills necessary to ensure our content resonates with our audience and reflects our brand values.
This role presents a distinctive chance to contribute to technological advancements, generating compelling content that promotes awareness and usage of blockchain tools and infrastructure. You will operate in a dynamic setting where you can explore your ideas and play a significant role in shaping our marketing efforts.
Primary Responsibilities
Content Strategy and Implementation:
Devise and execute targeted content strategies aligned with brand objectives.
Collaborate with Engineering and Design teams to develop and launch campaigns enhancing visibility and engagement with our products.
Supervise the creation of diverse content forms such as technical blog posts, social media updates, video scripts, design briefs, etc.
Produce engaging posts on various platforms like Twitter, LinkedIn, and others.
Content Management:
Coordinate collaboration among marketing, engineering, design, sales, and legal departments for cohesive brand promotion.
Maintain a content calendar to ensure consistent delivery and engagement across platforms.
SEO and Analytics:
Implement SEO strategies to boost content visibility and organic growth.
Utilize campaign reports and insights to optimize content strategies in partnership with Marketing Data Analyst.
Community Engagement and Market Research:
Engage with Ethereum and blockchain communities to track trends and hot topics.
Conduct market and competitor research to inform content decisions.
Leadership and Team Management:
- Support in team building, mentoring, and management within the content marketing department.
Essential Qualifications
5+ years of content marketing experience in the blockchain industry, showcasing successful content strategy execution.
Background in B2B, B2D, B2C marketing within blockchain.
Deep understanding and alignment with onchain marketing principles and Ethereum ecosystem.
Superior English language skills with excellent writing and editing abilities.
Proficient project management skills to handle multiple initiatives and meet deadlines in a fast-paced environment.
Strong leadership capabilities to inspire and guide team members.
Creative and strategic mindset with ability to collaborate across departments.
Eagerness to understand complex technologies with a proactive work ethic.
Knowledge of basic SEO and its social media applications.
Familiarity with various social media platforms like Twitter, LinkedIn, TikTok, and more.
Experience using CRM software and social scheduling tools.
Desired Qualifications
Advanced degree in Marketing, Communications, or related field.
Proficiency in advanced SEO practices and tools.
Familiarity with content management systems (CMS).
Experience with specific tools like Notion, Hubspot, Salesforce, Apollo.
Bachelor's degree in marketing, communications, journalism, or a related field.
Note: Your personal information provided to Demerzel Solutions Limited (dba Nethermind) is processed as per UK GDPR guidelines for recruitment purposes. For more information on data handling, refer to the privacy policy.
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Listing Business Development Manager (Crypto, Japanese Speaking)
Bitcastle is a cryptocurrency exchange platform which aims to create a new age of exchange where everyone can use it safely and have fun. As we expand and take a more active approach to global expansion, bitcastle is looking to hire a Full-Time Listing Business Development to drive growth by leading end-to-end sales initiatives and strategic collaborations in the blockchain and crypto sector, while coordinating cross-functional teams and staying ahead of market trends through continuous research and industry engagement.
About the Role:
- Identify new business opportunities, expand and execute strategic partnerships
- Look for new listing sales opportunities in Blockchain and crypto space
- Manage the listing sales pipeline, from researching, sourcing, contacting, negotiating, converting and following up with clients
- Liase and coordinate with marketing, product, customer support and operations teams to ensure smooth delivery of products
- Assess and monitor key indicators of cryptocurrency projects and evaluating the effectiveness of partnership and campaign initiatives
- Monitor market trends and conducting R&D in the cryptocurrency market
- Participate in overseas exhibitions and events as required and network with potential business partners
Requirements:
Business level Japanese proficiency
Minimum 1 year of BD/sales experience in crypto/blockchain space
Familiar with cryptocurrency or blockchain technology
Experience in managing a team
Experience in crypto coins listing or general business development experience in the crypto industry
Capabilities of develop global customer relationships independently
Good relationship with team and cross functional communication skill
Ideal Candidate:
Have a good sense of cooperation and working with a team
Able to act independently and proactively
Experience in customer negotiation
Listing Business Development
Bitcastle is a cryptocurrency exchange platform which aims to create a new age of exchange where everyone can use it safely and have fun. As we expand and take a more active approach to global expansion, bitcastle is looking to hire a Full-Time Listing Business Development to drive growth by leading end-to-end sales initiatives and strategic collaborations in the blockchain and crypto sector, while coordinating cross-functional teams and staying ahead of market trends through continuous research and industry engagement.
About the Role:
- Identify new business opportunities, expand and execute strategic partnerships
- Look for new listing sales opportunities in Blockchain and crypto space
- Manage the listing sales pipeline, from researching, sourcing, contacting, negotiating, converting and following up with clients
- Liase and coordinate with marketing, product, customer support and operations teams to ensure smooth delivery of products
- Assess and monitor key indicators of cryptocurrency projects and evaluating the effectiveness of partnership and campaign initiatives
- Monitor market trends and conducting R&D in the cryptocurrency market
- Participate in overseas exhibitions and events as required and network with potential business partners
Requirements:
- Business level English
- Minimum 1 year of BD/sales experience in crypto/blockchain space
- Familiar with cryptocurrency or blockchain technology
- Capabilities of develop global customer relationships independently
- Good relationship with team and cross functional communication skill
- Fast learner, hard worker and team player
Ideal Candidate:
- Have a good sense of cooperation and working with a team
-Able to act independently and proactively
- Experience in customer negotiation
- Business level Japanese
Chief Technology Officer (Japanese Speaking)
Bitcastle is a cryptocurrency exchange platform which aims to create a new age of exchange where everyone can use it safely and have fun. As we expand and take a more active approach to global expansion, bitcastle is looking to hire a Full-Time Japanese speaking Chief Technology Officer to lead our engineering team.As frequent communication with Japan and Vietnam entities is required, this role will require Japanese language proficiency and will be fully remote at the moment.
– Formulate strategy and establish the technical vision for the business
– Preparation of specifications and design documents for product development
– Project management of the development process, including quality control
– Define and refine engineering workflows, tech architecture and infrastructure
– Build, develop, lead a world class engineering team
Requirements:
– Experience as a CTO or in a similar technology leadership role in cryptocurrency exchanges or brokerage firms.
– Strong leadership capabilities – with proven success of building, developing and leading an engineering team
– Experience in development using Python, PHP and NodeJS
– Project management experience
– Business level English
– Business level Japanese language skills (JLPT N2 and above) to communicate with Japan and Vietnam entity without need for translator
Ideal Candidate:
– Has project management experience
– Has experience as CTO or similar role in a startup
– Knowledge and interest in cryptocurrency
Project Frameworks and Languages:
– Backend: nestJS(Node JS), Laravel (PHP),Python
– Database: Redis, My SQL
– Frontend: Vue JS
– Mobile: React Native, Android Native, Swift
– DevOps: Git, CI/CD, Docker, Jenkins, GitLabCD
– Cloud: AWS
Korean Growth Lead
KOL Business Development
Bitcastle is a cryptocurrency exchange platform which aims to create a new age of exchange where everyone can use it safely and have fun. As we expand and take a more active approach to global expansion, bitcastle is looking to hire a Full-Time KOL Business Development to join our team.
About the Role
We are seeking a dynamic and results-driven KOL Business Development to drive user growth and enhance brand visibility for our exchange. In this role, you will be responsible for identifying, engaging, and nurturing relationships with local KOLs, influencers, communities, projects, and strategic partners to promote our platform.
- Identify and build relationships with local KOLs/influencers/, communities, projects, and other potential partners to promote the exchange in order to achieve user growth.
- As a representative of the exchange, to build and maintain a good relationship with KOLs and marketing channels to achieve long-term partnership
- Be responsible for the execution and performance of KOL marketing strategy, track and analyze results, and make adjustments to ensure optimal performance and maximum ROI.
- Stay updated with local industry developments trends, conduct market research and create strategies when required
- Attend events as a representative of the exchange when required, expand network and bring in more leads for the exchange
Requirements:
- Experience as KOL BD in similar companies/markets
- Understanding of cryptocurrency
- Fluent in English
Preferred Qualification:
- Japanese speaking proficiency