Senior Marketing Manager- Japan

Binance, a prominent global blockchain ecosystem linked to the leading cryptocurrency exchange platform, serves over 300 million individuals across 100+ countries with its secure, transparent, and high-speed trading services. Offering various digital asset products, Binance operates in areas such as trading, finance, education, research, payments, institutional services, and Web3 technologies. The organization aims to foster financial inclusivity by leveraging blockchain technology for the benefit of global financial access and the freedom of monetary transactions for individuals worldwide.

Responsibilities:

• Develop and implement brand marketing strategies in Japan to bolster brand recognition, meet campaign objectives, and establish a prominent local presence.
• Contribute to designing and executing integrated marketing campaigns aligned with business priorities and tailored to local market demands.
• Oversee social media management for Binance Japan across key platforms, involving content scheduling, publishing, community engagement, and performance evaluation.
• Tailor and create social media content conforming to brand guidelines, suitable for local audiences in Japan.
• Stay abreast of social media trends, audience preferences, and competitor activities, providing insights to enhance content performance and audience engagement.
• Organize and execute both digital and offline events, ranging from community engagements to industry events, ensuring flawless execution and delivery in collaboration with internal departments and external partners.
• Coordinate with internal and external stakeholders to guarantee timely and high-quality implementation of marketing campaigns and events.
• Manage event operations on a daily basis, covering timeline management, logistics, vendor communication, on-site support, and post-event procedures.
• Collaborate with regional and global teams and local business, PR, compliance, and product teams to facilitate marketing initiatives in Japan.
• Track and analyze the performance of campaigns, social media activities, and events, and propose optimization strategies where needed.
• Ensure marketing materials and activities adhere to brand standards, local regulations, and internal guidelines.
• Contribute creative ideas and facilitate their implementation to boost brand visibility, engagement, and community growth in the local market.
• Efficiently handle a vast array of marketing activities, spanning large-scale campaigns to intricate day-to-day operational tasks.

Requirements:

• Possess over 10 years of marketing experience with strong competencies in brand marketing and campaign execution.
• Demonstrate at least 7 years of experience in brand marketing with a sound understanding of brand communication and local market campaign planning.
• Have a minimum of 5 years managing social media operations, including content planning, audience engagement, and performance measurement.
• Bring at least 3 years of experience in organizing digital and physical events, encompassing logistics, vendor management, and on-site support.
• Showcase the ability to handle multiple marketing projects concurrently and deliver results in a dynamic environment.
• Exhibit proficiency in navigating between large-scale marketing campaigns and detailed day-to-day operational tasks with a hands-on mentality.
• Possess profound knowledge of the Japanese market, consumer behavior, and culturally resonant communication strategies.
• Provide native-level proficiency in written and verbal Japanese to craft clear, engaging, and contextually relevant marketing content.
• Demonstrate proficient English skills to engage effectively with regional and global stakeholders.
• Exhibit robust project management and coordination abilities with meticulous attention to detail and efficient priority management.
• Comfortably collaborate across various internal teams like business, PR, compliance, product, and regional marketing groups.
• Possess a data-driven mindset focused on tracking and interpreting performance metrics to optimize campaigns and content.
• Be proactive, hands-on, and solution-oriented, showing practical approach in problem-solving scenarios.

Why Binance:

• Contribute to shaping the future with a premier blockchain ecosystem globally.
• Collaborate with top-tier professionals in a user-centric organization structured for global scalability.
• Engage in challenging, fast-paced projects independently within an innovative work environment.
• Flourish in a results-oriented workplace that fosters career growth and continuous learning opportunities.
• Competitive remuneration package and attractive company benefits.
• Flexible work arrangements.