Social Media & Community Engagement

Job Summary

CoinDesk is recognized as a reputable media, events, indices, and data organization focusing on the global crypto economy. CoinDesk Media, operating since 2013, is at the forefront of shaping the narrative around the future of money and investment, shedding light on the societal and cultural shifts it entails. Our seasoned team of journalists delivers top-notch news and insights to provide clarity, understanding, and context. CoinDesk Events brings together the global crypto, blockchain, and Web3 communities through major annual events like Consensus. CoinDesk Indices specializes in digital asset indices, data, and research to educate and empower investors.

About the Role

Join our Social Media & Community Engagement team to amplify brand awareness globally and boost audience engagement across various social media platforms. You will collaborate with multiple teams within CoinDesk Media & Events to create, execute, and deliver social campaigns utilizing our digital media content and sourcing original material from industry experts or user-generated content. Your role will involve tailoring digital media content into strategic social plans to engage target audiences on key social and crypto-specific platforms such as YouTube, Twitter, Discord, Telegram, Reddit, and Instagram.

If you are enthusiastic about Crypto, Web3, Blockchain, and AI, and are driven to support the goals of CoinDesk, we encourage you to apply!

Key Responsibilities

• Develop, implement, track, and report on social media campaigns with the aim of expanding audience reach and engagement across all social platforms.
• Devising and executing comprehensive social media strategies in line with business objectives. Setting specific objectives and success metrics for each social project, considering key measurement criteria.
• Crafting social campaigns to drive new consumers to our digital platform and promote awareness and participation in CoinDesk events.
• Generating, editing, publishing, and sharing content with a consistent brand voice across various social channels.
• Creating and managing social media advertising campaigns, optimizing performance based on core metrics like click-through rates and conversions.
• Analyzing social media data and engagement metrics to evaluate campaign performance and impact.
• Monitoring competitor social media activities and staying current with industry trends.
• Engaging with the online community promptly and professionally through response to comments and messages.
• Demonstrating thought leadership in building social media programs that attract and retain audiences.
• Keeping abreast of changes in social media platforms to adjust strategies accordingly.

Requirements

• Minimum 5 years of experience in social media and community management within a fast-paced industry, with exposure to digital media platforms. Prior professional exposure to Crypto, Web3, Blockchain, or FinTech is advantageous.
• Proven track record of audience growth, content strategy, and platform alignment using data-driven approaches.
• Strong expertise in social media and digital journalism, demonstrating experience in crafting content strategies for diverse social platforms.
• In-depth knowledge of various social media platforms and user behaviors globally, including YouTube, Twitter, Instagram, TikTok, Telegram, Reddit, and Discord.
• Proven experience in running effective advertiser campaigns on social networks and adeptness in social media publishing and analytics.
• Excellent collaboration and project management skills.
• Bachelor's degree or related work experience.

CoinDesk Inc and CoinDesk Indices Inc. provide competitive compensation and benefits, with an anticipated base salary of $100,000 - $125,000 plus discretionary annual bonuses and benefits based on location and experience.

Equal Opportunity Statement

CoinDesk is committed to a recruitment process that values fairness and inclusivity, irrespective of race, color, religion, gender, national origin, age, marital status, sexual orientation, disability, or any other protected classification under the law.

Accommodation

CoinDesk is dedicated to offering reasonable accommodations to individuals with disabilities throughout the application process. Please contact accommodations@coindesk.com for accommodation requests.

You will be directly contacted by a CoinDesk Talent Acquisition team member from an "@coindesk.com" or "@coindesk-indices.com" email regarding any opportunities. Disregard communication from any other sources. If selected for further stages in our hiring process, our team will guide you accordingly. We are eager to engage with you!