User Growth Specialist

Binance is a prominent player in the global blockchain ecosystem and cryptocurrency infrastructure sector, offering a range of financial products including the largest digital-asset exchange. The company's core mission is to drive cryptocurrency adoption and promote financial freedom.

If you are seeking a dynamic organization driven by purpose, Binance presents abundant opportunities for personal and professional growth.

Responsibilities

• Design and implement strategies for lifecycle marketing to enhance customer engagement, satisfaction, and revenue.
• Develop and oversee customer segmentation and targeting approaches to refine the customer journey.
• Collaborate with various teams, such as product, design, and analytics, to coordinate integrated marketing efforts.
• Establish and uphold a framework for testing and experimentation to enhance campaign performance and customer experience continually.
• Formulate user growth strategies, encompassing events, campaigns, and other marketing initiatives to drive user acquisition.
• Assess and monitor marketing campaign and product growth performance through comprehensive data analysis.

Requirements

• Bachelor's degree in marketing, business, or related field.
• Over 5 years of experience in client lifecycle management or relevant roles.
• Thorough comprehension of trading customer behavior and segmentation.
• Proficient analytical skills with a knack for data-driven decision-making.
• Excellent communication skills and the capacity to inspire and engage client managers.
• Sound knowledge of Binance Products and similar exchange services.
• Deep understanding of cryptocurrency and blockchain terminology alongside market trends.

Working at Binance

• Immersion in the leading blockchain ecosystem, providing incredible career advancement prospects.
• Collaboration with a diverse team of global professionals in an environment conducive to continual learning and development.
• Engagement in dynamic and challenging projects.
• Integration into a global entity with flat organizational structure and international team synergy.
• Competitive salary package and benefits.
• Flexible work hours, remote-first approach, and relaxed work attire.

Discover the cohesive culture at Binance embodying key values promoting collaboration, excellence, and personal growth.

Take the opportunity today to participate in the Web3 revolution!

Binance is staunchly committed to fostering an inclusive workplace, believing that diversity is key to sustainable success.

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