VIP Growth Product Operations Manager (Contractor, 12 months)

Binance is at the forefront of the global blockchain ecosystem, recognized for hosting the world's largest cryptocurrency exchange in terms of trading volume and registered users. With trust from over 300 million individuals across 100+ countries, we are renowned for our top-notch security systems, transparent management of user funds, high-speed trading engine, deep liquidity, and an extensive range of digital asset products. Our offerings encompass trading, finance, education, research, payments, institutional services, Web3 features, and more. Leveraging the capabilities of digital assets and blockchain technology, we are dedicated to developing an all-encompassing financial ecosystem that promotes financial freedom and enhances financial inclusivity worldwide.

Responsibilities

1. Oversee all aspects of the VIP user journey on both the App and Web platforms, encompassing VIP purchase, user center operations, benefits management, referral programs, notifications, swag/benefit applications, and participation in events.

2. Enhance the VIP product experience by identifying user pain points, improving benefit visibility, clarifying tier structures, and enhancing overall usability tailored to the various VIP user segments.

3. Develop and implement growth and lifecycle initiatives to boost VIP acquisition, activation, engagement, retention, and user recall.

4. Strategize and execute VIP campaigns and operational activities, ensuring meticulous execution, quality assurance, and comprehensive post-campaign analysis.

5. Collaborate closely with Product, Engineering, Design, Marketing, CRM, Sales, and Regional teams to deliver scalable solutions by leveraging existing platform capabilities.

6. Utilize data analysis techniques to closely monitor funnel performance, user behaviors, ROI of campaigns, key metrics related to VIP growth, and translate findings into actionable plans.

Requirements

1. Possess a minimum of 2 years of experience in product operations, growth strategies, lifecycle marketing, or product marketing, preferably within internet, fintech, crypto, or platform-oriented businesses.

2. Demonstrated ability to merge product-oriented thinking with operational execution, particularly in scenarios related to consumer-facing products or user growth initiatives.

3. Experience in planning and managing campaigns and lifecycle operations, including areas such as referrals, notifications, reactivation programs, and engagement strategies.

4. Strong product intuition accompanied by the capacity to draft requirements, develop user flows, and collaborate effectively with Product and Engineering teams.

5. Proficient in analytical skills, encompassing funnel analysis, cohort analysis, and assessment of campaign performance.

6. Exhibit a high level of ownership, adeptness in cross-functional communication, and the capability to manage several workstreams efficiently in a dynamic work environment.

Why Binance

• Shape the future within the foremost blockchain ecosystem globally.

• Collaborate with top-tier talent in a user-focused, global organization characterized by a flat organizational structure.

• Engage in unique, fast-paced projects with autonomy in an innovative setting.

• Thrive in a performance-oriented work environment, with avenues for career advancement and continuous learning.

• Competitive compensation package and company benefits.

• Opportunity for a work-from-home arrangement, subject to the nature of the business team's responsibilities.

Binance is committed to upholding equal employment opportunities. We recognize that having a diverse workforce is essential to our success.

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We may utilize artificial intelligence (AI) tools to support various aspects of the recruitment process. These tools aid in reviewing applications, analyzing resumes, evaluating responses, and identifying potential discrepancies or verification signals in application materials based on the available data. While these tools assist our recruitment team, final hiring decisions are ultimately human-led. For more details on the data processing procedures, please reach out to us.