Web3 Head of Marketing and Communications

Token Metrics is in need of an enthusiastic individual for the role of leading Marketing and Communications within the Web3 space. This position involves reporting directly to the CEO and overseeing the internal marketing team. Responsibilities will include managing all marketing activities, evaluating current strategies for enhancement, and developing new approaches to enhance revenue generation.

Duties:

• Strategic Leadership in Marketing: Design and execute an innovative marketing strategy to propel Token Metrics to the forefront of the crypto analytics industry, increasing brand recognition and user base.
• Innovation in Product Marketing: Spearhead advanced marketing campaigns for new product launches, employing data-driven growth strategies for rapid market penetration and sustained engagement.
• Excellence in Corporate Communications: Manage all public relations functions and corporate communications, positioning Token Metrics as a leading authority within the sector. This encompasses managing media interactions, creating engaging press releases, and effectively communicating the company's vision and accomplishments.
• Brand Establishment and Positioning: Enhance the Token Metrics brand by establishing a unique brand identity and narrative that resonates deeply within the crypto community, ensuring consistent messaging across all communication platforms.
• Community Engagement and Expansion: Cultivate an active and engaged online community, utilizing key platforms in the crypto industry. Initiate and implement engagement tactics that cultivate brand loyalty and advocacy.
• Leadership in Content Strategy: Oversee the development and dissemination of informative and engaging content across various platforms, primarily on YouTube and Twitter, aligning with strategic marketing goals. Emphasize content that educates, engages, and strengthens the Token Metrics brand.
• Collaboration Across Functions: Serve as a valuable partner to product, engineering, and sales teams, guaranteeing that marketing strategies effectively support product advancement and sales initiatives.
• Team Growth: Establish and mentor a high-caliber marketing team. Encourage creativity and instill a culture of innovation, data-driven decision-making, and accountability within the team.

Requirements:

• Expertise in the Crypto Market: Demonstrated extensive knowledge and experience in the crypto or blockchain field, with a track record of innovative marketing strategies that have significantly boosted brand visibility and user acquisition.
• Demonstrated Marketing Leadership: Minimum of 7 years' marketing experience, including at least 4 years in leadership positions within the crypto, fintech, or related technology sectors, showcasing the ability to motivate teams and implement visionary marketing strategies.
• Proficiency in Growth Strategies and Product Marketing: History of successful launches of crypto/SaaS products, demonstrating an ability to deploy creative growth techniques.
• Employ Excellent Corporate Communications and PR: Strong background in overseeing corporate communications, adept at managing media relationships and conveying a captivating brand narrative.
• Community Building Proficiency: Exceptional skill in nurturing and connecting with online communities, particularly with success in the crypto domain.
• Skill in Content Strategy and Development: Proficiency in managing content creation and strategy, especially in video and social media, with a focus on narratives that engage the crypto audience.
• Educational Qualifications: Bachelor's degree in Marketing, Business, Communications, or related fields. Preferably, candidates will possess a Master's degree or professional certifications in marketing and blockchain industries.

About Token Metrics

Token Metrics enables crypto investors to construct profitable portfolios through AI-based crypto indices, rankings, and price predictions. The company caters to a diverse range of clients, including retail investors, traders, and crypto fund managers in over 50 countries.